Journal articles: 'Massachusetts Baptist Education Society' – Grafiati (2024)

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Relevant bibliographies by topics / Massachusetts Baptist Education Society / Journal articles

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Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Clarke, Anthony. "‘London Baptist Education Society’ Minutes 1752–1805." Baptist Quarterly 50, no.3 (July3, 2019): 106–38. http://dx.doi.org/10.1080/0005576x.2019.1626548.

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Webster,DavidS., and DavidB.Potts. "Baptist Colleges in the Development of American Society, 1812-1861." History of Education Quarterly 30, no.2 (1990): 259. http://dx.doi.org/10.2307/368675.

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Clarke, Anthony. "The So-Called London Baptist Education Society of 1752 – Some Further Explorations." Baptist Quarterly 50, no.3 (July3, 2019): 86–105. http://dx.doi.org/10.1080/0005576x.2019.1626547.

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Freeman,CurtisW. "Shared Communion." Horizons 45, no.2 (November29, 2018): 375–94. http://dx.doi.org/10.1017/hor.2018.74.

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This theological roundtable discussion on shared communion, presented at the 2018 CTS Convention, reflects twenty-plus years of conversations among theologians: some Catholic, members of the College Theology Society; and some Baptist, members of the National Association of Baptist Professors of Religion, region-at-large. They gather at the annual convention of the College Theology Society not only for intellectual exchange but also for common prayer. Over the decades, the Baptist theologians have always participated in Mass. Their fidelity informed Sandra Yocum's presidential address at the convention, which began with a lament over our Christian disunity reflected in the faces of my dear friends in Christ, these Baptist theologians who with all humility process with the other communicants, but with arms crossed over their chests to signal that they cannot receive Christ, whom they too believe to be present in the sacrament.1 The lament sparked a desire in Curtis Freeman to respond with this careful study of the rules among Baptists and Catholics for intercommunion. The subsequent thoughtful responses from Catholics and Baptists bring to the foreground the painful reality of Christ's wounded Body that neither refraining from nor participating in the Eucharist will fully resolve. Yet, each respondent affirms hope in the Eucharist's healing power and echoes Christ's own prayer “that they may all be one, as you, Father, are in me and I in you” (John 17:21).

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Alpert,E.J., C.Albright, and S.Webb. "Massachusetts Medical Society Seminar Series on Domestic Violence." Academic Medicine 74, no.5 (May 1999): 589–90. http://dx.doi.org/10.1097/00001888-199905000-00060.

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Trounstine, Jean. "Beyond Prison Education." PMLA/Publications of the Modern Language Association of America 123, no.3 (May 2008): 674–77. http://dx.doi.org/10.1632/pmla.2008.123.3.674.

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During my ten years teaching college classes and directing eight plays at framingham women's prison in massachusetts, I was always at odds with institutionally funded education programs behind bars. While I chose plays and ran discussions to expand thinking (The Merchant of Venice, Lysistrata, The Taming of the Shrew, Simply Maria, and Waiting for Lefty, to name a few) the unspoken aim of the education department was to reform the women—that is, to enlighten them on what society says is the “best” way to be, to teach socially accepted behavior as an antidote to crime.

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Roberts,JoniR., and CarolA.Drost. "Internet Reviews." College & Research Libraries News 78, no.6 (June6, 2017): 339. http://dx.doi.org/10.5860/crln.78.6.339.

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Cunningham,PhyllisM. "From Freire to Feminism: The North American Experience with Critical Pedagogy." Adult Education Quarterly 42, no.3 (March 1992): 180–91. http://dx.doi.org/10.1177/074171369204200306.

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Archer, D., & Costello P. (1990). Literacy and Power: The Latin American Battleground. London: Earthscan Publications. Chene, A., & Chervin, M. (1991). Popular Education in Quebec. Washington, DC: American Association for Adult Continuing Education. Collins, M. (1991). Adult Education as Vocation: A Critical Role for the Adult Educator in Today's Society. London: Routledge Hart, M. (1991). Working and Education for Life. London: Routledge. Mezirow, J. (1991). Transformative Dimensions of Adult Learning. San Francisco: Jossey Bass. Shor, I., & Frerie, P. (1987). A Pedagogy for Liberation: Dialogues on Transforming Educators. Massachusetts: Bergin and Garvey.

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Hara, May. "Safety, advocacy, and the teacher’s role: Pre-service teachers and school shooting policies." education policy analysis archives 28 (March9, 2020): 31. http://dx.doi.org/10.14507/epaa.28.4800.

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In this qualitative case study, I examine pre-service teachers’ experiences with school shooting policy. Analysis of individual interviews, group discussions and reflective memos with pre-service teachers (n=7) in seven Massachusetts districts shows that pre-service teachers, while deeply concerned about the possibility of school shootings, viewed existing policies as ineffective, damaging to their pedagogical practice and relationships with students, and out of step with teachers’ concerns. Further, they interpreted proposed policies as undermining the value of teachers in contemporary society and threatening the core tenets of teachers’ work. Constrained by limited professional development around policy involvement, pre-service teachers expressed significant doubts about their ability to effect meaningful policy change. This research has implications for educational policy and teacher policy involvement.

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Shore, Marlene. "Carl Dawson and the Research Ideal: The Evolution of a Canadian Sociologist." Historical Papers 20, no.1 (April26, 2006): 45–73. http://dx.doi.org/10.7202/030932ar.

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Abstract Carl Dawson's development as a sociologist reflected a general trend in sociology's evolution out of theology and social work. Trained as a minister, Dawson rejected the religious vocation at some point after World War I to become a social scientist. Appointed to McGill in 1922, he strove to establish research as the foundation for understanding society, questioning the efficacy of social reform. His convictions stemmed from his Maritime Baptist background, wartime experience and education at the University of Chicago. In 1914, Dawson left the Maritime region where he had been born and raised to attend the divinity school of the University of Chicago. In so doing, he was following a well travelled route: poor economic conditions drove numerous people out of the Maritime provinces between 1910 and 1929, and the lack of doctoral programmes in Canada compelled many students to attend American graduate schools. With its strong reputation for research, the University of Chicago was a popular choice. Its divinity school, a Baptist stronghold, was attractive to adherents of that faith. That a number of its faculty members were Canadians also attested to the institutional ties that had long linked Baptists in Canada and the northern United States. In 1918, Dawson recessed from graduate studies for war service and resumed his studies in 1919 - his interests now sharply turned towards sociology. This shift was partly influenced by the Chicago divinity school's close ties with the sociology department - a result of the historic link between the social gospel and sociology generally - but was also the product of the school's position as a leader in liberal and radical theological doctrine. The modernists within the institution stressed that all studies of society, including religion, must accord with modern empirical methods. That, in addition to their acceptance of the ideas of John Dewey and the Chicago School regarding social development, led some to the conclusion that religion itself was but a form of group behaviour. In reflecting all those currents of thought, Dawson's Ph.D. thesis, "The Social Nature of Knowledge," hinted at the reasons for his departure from the ministry for a career in social science. Showing that all culture and knowledge, morals and ideals had social origins, Dawson concluded that even fact was not fixed truth but represented the decision of individuals to agree on certain points and issues. This explained why Dawson believed that research - a collection of facts - would aid in understanding society. The thesis was also marked by an opposition to social action, stemming from what Dawson had witnessed during the war and the upheaval which followed, but also, it must be argued, from the antiauthoritarian and antihierarchial strain in the Baptist faith. The fact that Dawson eschewed social action in much the same way as did Harold Innis, another Baptist educated at Chicago, suggests that there exists a tradition in the development of Canadian social science quite different from the one which Brian McKillop has traced in A Disciplined Intelligence, and it was that legacy which Dawson's brand of sociology represented.

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Collins, Christina. "Ronald D. Cohen. Rainbow Quest: The Folk Music Revival and American Society, 1940–1970. Amherst: University of Massachusetts Press, 2002. 384 pp. Cloth $70.00, paper $24.95." History of Education Quarterly 44, no.4 (2004): 630–32. http://dx.doi.org/10.1017/s0018268000038838.

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Saulnier,ChristopherR., Benjamin Ahn, Aikaterini Bagiati, and JohnG.Brisson. "Leadership Development through Design Based Wilderness Education." International Journal of Engineering Pedagogy (iJEP) 5, no.1 (February11, 2015): 47. http://dx.doi.org/10.3991/ijep.v5i1.4386.

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The Massachusetts Institute of Technology (MIT) has been collaborating since 2010 with the Singapore Ministry of Education to help develop the Singapore University of Technology and Design (SUTD). One element of this collaboration, the Global Leadership Program (GLP), aims to provide SUTD students with the opportunity to interact with the MIT community and experience MIT’s academic culture. During GLP students participate in a program designed to develop leadership ability while also increasing their understanding of engineering science and design thinking. This paper introduces a curriculum combining the pedagogies of design-based learning and wilderness education that was implemented in the summer of 2014 to holistically address the development of these three competencies. Through design-based learning activities, both for and in a natural environment, students were encouraged to develop competencies in engineering science and engineering design while exploring the diverse attributes essential for success as an engineer. This paper examines the results of a retrospective post-then-pre survey administered to the participants upon completion of the program to explore the effects of the program on the development of professional engineering competencies. We find a statistically significant increase in items associated with Individual Leadership Skill, Group Leadership Skill and the role of Society and the Economy. These results are triangulated with student exit interviews and instructor observations.

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Simões,RomeoL., AlcirE.Dorigatti, BrunoM.Pereira, and SusanM.Briggs. "Education on Advanced Disaster Medical Response: Initial Experience in Brazil." Panamerican Journal of Trauma, Critical Care & Emergency Surgery 5, no.2 (2016): 76–82. http://dx.doi.org/10.5005/jp-journals-10030-1148.

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ABSTRACT Background One of the most important mainstays in disaster management is preparedness. In partnership with the International Trauma & Disaster Institute, Massachusetts General Hospital, Boston, and the Panamerican Trauma Society (PTS), the Brazilian Society of Integrated Assistance to the Traumatized (SBAIT) has been promoting, for the last 4 years, education and training through the “Advanced Disaster Medical Response” (ADMR) course for health care providers. The aim of this study is to evaluate the impact of the ADMR course on medical staff learning. Materials and methods Between 2011 and 2014, 23 ADMR courses (each of 8 hours duration) were conducted in Brazil. Attendees answered a pretest and posttest survey to evaluate their experience in disaster medicine and acquired knowledge during the course. Each test consisted of the same 10 objective questions, resulting in a score of 0 to 10. Attendees had to do both tests in order to qualify for a course certificate. Results In 4 years, 1,398 students participated in the courses. Participants were predominantly physicians and medical students of the male gender. Posttest scores were significantly higher than those of the pretests: 9 (±1.22) and 7 (±1.67) respectively, representing an increase of 34.1% in acquired knowledge. Students with prior experience in disaster medical response (p<0.05) or participation in multiple-casualty simulations (p<0.05) or theoretical training (p<0.05) scored better on pretests than those without similar experience. For every kind of prior experience, posttest scores were higher than pretests (p<0.05). Conclusion The ADMR course is an effective learning tool for medical personnel and health care providers, increasing knowledge of disaster medical response. How to cite this article Simões RL, Dorigatti AE, Pereira BM, Calderan TRA, Briggs SM, Fraga GP. Education on Advanced Disaster Medical Response: Initial Experience in Brazil. Panam J Trauma Crit Care Emerg Surg 2016;5(2):76-82.

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Kovats, Diane, Ron Shamir, and Christiana Fogg. "Bonnie Berger named ISCB 2019 ISCB Accomplishments by a Senior Scientist Award recipient." F1000Research 8 (May23, 2019): 721. http://dx.doi.org/10.12688/f1000research.19219.1.

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The International Society for Computational Biology (ISCB) honors a leader in the fields of computational biology and bioinformatics each year with the Accomplishments by a Senior Scientist Award. This award is the highest honor conferred by ISCB to a scientist who is recognized for significant research, education, and service contributions. Bonnie Berger, Simons Professor of Mathematics and Professor of Electrical Engineering and Computer Science at the Massachusetts Institute of Technology (MIT) is the 2019 recipient of the Accomplishments by a Senior Scientist Award. She is receiving her award and presenting a keynote address at the 2019 Joint International Conference on Intelligent Systems for Molecular Biology/European Conference on Computational Biology in Basel, Switzerland on July 21-25, 2019.

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Hura, Vitalii. "MODERN UKRAINIAN PENTECOSTAL THEOLOGY: FROM HISTORY OF DEVELOPMENT TO CONTENT OF RESEARCHES." Skhid 1, no.1 (March5, 2021): 61–66. http://dx.doi.org/10.21847/1728-9343.2021.1(1).225329.

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The article reflects the main historical stages of the formation of Ukrainian Pentecostal theology over the past thirty years: from the “birth” of the first church schools to the defense dissertations of doctoral level. Author has presented connection between post-soviet Pentecostal dogmatic system with evangelical traditional of dispensationalism and literal hermeneutic method in study of the Bible. Obviously, that Pentecostal Churches were strongly influenced through the Baptist Bible Courses in Moscow, because many Pentecostal leaders completed them. The author demonstrated the role of Bible Seminaries founded in independent Ukraine by western missioners of leading church`s unions, like the Assembly of God and the Church of God. The article identifies two models of the Pentecostal education (“church” and “academic” approaches) that address to the different needs of church society. “Church” type of theological education tries to teach important topics connected with applied questions of church ministry. However, this approach has a weak side hidden in methodology of research. As a result, not all research papers completed by graduates of the church-oriented school are interesting for Ukrainian scientific society. For control of quality in Ukrainian theological schools, EAAA was founded. Another direction of the development of the Ukrainian pentecostal theological model thinking is the “academic model” of theological education, that today develops in cooperation with state institutions. Through the analysis of the topics of defended dissertations, the author identifies key trends in the development of the Ukrainian Pentecostal movement. Among key topics, there is introspective research of the own roots, reasons of spreading alternative church movement in USSR, and its place on the World religious map. Like prognostic conclusion of all the text, the author identified several topics that may be interesting for Western academic partners, like “theology of Maidan”, “Church peaceful strategies for East of Ukraine” and “Ecological theology in light of Chernobyl’s tragedy”.

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Leistyna, Pepi, and Stephen Sherblom. "A Dialogue with Noam Chomsky." Harvard Educational Review 65, no.2 (July1, 1995): 127–45. http://dx.doi.org/10.17763/haer.65.2.j86x48326l811215.

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The following dialogue between Noam Chomsky and Harvard Educational Review Editors Pepi Leistyna and Stephen Sherblom occurred in the fall of 1994, at Chomsky's office at the Massachusetts Institute of Technology. In conceptualizing this Special Issue, the Editorial Board thought it imperative to frame the lives of youth within an interdisciplinary perspective that explores and lays bare the historical, sociopolitical, economic, ideological, and cultural conditions of U.S. society. Chomsky's prolific work accomplishes this in many important respects; however, his political critiques and insights have been almost entirely excluded from national efforts to understand community disintegration and address issues of youth violence. It is the Board's belief that by bringing Chomsky's critical perspectives, concerns, and outlooks to the center of educational debates we can better understand the complex roots and history of violence in this country, and thus better inform educators of the current social contexts in which children live. The dialogue begins by confronting the dominant ideologies that drive our history of systemic inequalities, oppression, and sanctioned violence that have resulted in this country's current culture of violence. Moving from a discussion of how the poor and middle-class in the United States subsidize the rich, to how the media and public institutions such as schools function to manufacture public consent for, and complicity with, such unequal distribution of power and wealth, Chomsky concludes with a discussion of the possibilities for progressive social change. Throughout, the dialogue vividly illustrates how we as a society often work against the values that we publicly profess, such as the growth and health of children, the social and economic well-being of all people, and the basic tenets of democracy. As participants in this dialogue, Editors Sherblom and Leistyna acknowledge their understanding of violence as endemic to unequal and exclusionary economic and social structures. This understanding and their commitment to social transformation shaped both the flavor of the questions and the evolution of the discussion, and may not reflect the opinion of the full Board of the Harvard Educational Review. The Board sincerely hopes that the following will contribute significantly to meaningful public dialogue, support the development and implementation of social policy that will reduce violence in the lives of youth, and work toward realizing a vision of a society without violence.

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Balmer, Randall. "“An End to Unjust Inequality in the World”." Church History and Religious Culture 94, no.4 (2014): 505–30. http://dx.doi.org/10.1163/18712428-09404002.

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Since the emergence of the Religious Right in the late 1970s, American evangelicalism has commonly been associated with conservative politics. An examination of nineteenth-century evangelicalism, however, suggests a different affinity. Antebellum evangelicals marched in the vanguard of social change with an agenda that almost invariably advocated for those on the margins of society, including women and African Americans. Evangelicals were involved in peace crusades and the temperance movement, a response to social ills associated with rampant alcohol consumption in the early republic. They advocated equal rights for women, including voting rights. Evangelicals in the North crusaded against slavery. Although Horace Mann, a Unitarian from Massachusetts, is the person most often associated with the rise of common schools, Protestants of a more evangelical stripe were early advocates of public education, including leaders in Ohio, Michigan, and Kentucky. Some evangelicals, including Charles Grandison Finney, even excoriated capitalism as inconsistent with Christian principles.

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Cole,CourtneyE. "Culturally sustaining pedagogy in higher education: teaching so that Black Lives Matter." Equality, Diversity and Inclusion: An International Journal 36, no.8 (November20, 2017): 736–50. http://dx.doi.org/10.1108/edi-01-2017-0005.

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Purpose The purpose of this paper is to show how the principles of Black Lives Matter can be used to enact a culturally sustaining pedagogy (CSP) in higher education settings, particularly in small colleges that serve significant populations of students who are underrepresented in higher education. Design/methodology/approach Drawing on examples from college courses in media and society, organizational communication, and interpersonal communication, the case study shows application of the principles of Black Lives Matter in the college classroom at two different institutions in the urban Northeast USA, where the majority of the students are young people of color and/or first-generation college students. Findings The paper shows how founding principles of Black Lives Matter, particularly diversity, intersectionality, loving engagement, and empathy, can be used to guide concrete pedagogical practices. It provides examples of how to use Black Lives Matter as a framework to enhance and improve college teaching to make it more diverse and inclusive. Research limitations/implications This case study is based on the author’s experiences teaching at two majority-minority colleges in Greater Boston, Massachusetts, USA. This paper is not the result of a systematic research study. Practical implications This paper has significant implications for how to enact CSP in higher education settings. This paper is valuable to those looking for specific strategies to include more diverse and inclusive teaching strategies. This research also shows both the utility and impact of Black Lives Matter when applied to higher education. Social implications This paper improves public understanding of Black Lives Matter as a social movement. Originality/value Since the Black Lives Matter movement is fairly new, there is limited academic research on it. Further, there has not been attention to how Black Lives Matter provides insight into pedagogy, particularly in higher education.

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MWelsh,Emily, and AlexisRAbramson. "A Measure of Intra-University Collaboration: Faculty Gender Imbalance on Doctoral Dissertation Committees in Engineering Disciplines." International Journal of Doctoral Studies 13 (2018): 457–69. http://dx.doi.org/10.28945/4141.

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Aim/Purpose: This article presents an analysis of female faculty representation on dissertation committees in comparison to the percentage of women faculty in departments of engineering in 2013 and 2014. Background: Collaboration is an indication of a robust research program, and the consequences of collaboration may benefit one’s academic career in numerous ways. Gender bias, however, may impede the development of intra-university collaborations, thereby inhibiting professional success. Methodology: Nine universities were examined (Carnegie Mellon University, Case Western Reserve University, Cornell University, Duke University, Massachusetts Institute of Technology, Northwestern University, Rice University, University of Pittsburgh, and Vanderbilt University) across six different engineering departments (civil, chemical, mechanical, materials, biomedical, and electrical). Contribution: This paper reveals how an analysis of gender balance of faculty representation on doctoral committees can help advance an institution's understanding of the level to which collaboration with female colleagues may be occurring, thereby providing insight to the climate for women. Findings: A potential gender imbalance does exist in select cases. In aggregate, the percentage of female engineering faculty on dissertation committees compared to within each university revealed a disparity of less than 6% points. Recommendations for Practitioners: Examining how well represented female engineering faculty are on dissertation committees can be an important measure of levels of collaboration within an institution and of how well women are being integrated into the existing culture. Recommendation for Researchers: More in-depth research, including a study of correlation with other relevant indicators, may reveal additional insight to why gender bias exists on doctoral committees and how to lessen its occurrence. Impact on Society: The results of this study may increase awareness of gender bias and encourage faculty to be more inclusive and collaborative, particularly with their female colleagues, and as a result may help improve the climate for women faculty in engineering. Future Research: This study opens a discussion about the potential for gender imbalance and bias within an institution, particularly with respect to collaboration and inclusion. Future work may explore other indicators beyond doctoral committee representation.

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Fogg,ChristianaN., DianeE.Kovats, and Bonnie Berger. "2017 ISCB Accomplishment by a Senior Scientist Award: Pavel Pevzner." F1000Research 6 (June26, 2017): 1001. http://dx.doi.org/10.12688/f1000research.11588.1.

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The International Society for Computational Biology (ISCB) recognizes an established scientist each year with the Accomplishment by a Senior Scientist Award for significant contributions he or she has made to the field. This award honors scientists who have contributed to the advancement of computational biology and bioinformatics through their research, service, and education work. Pavel Pevzner, PhD, Ronald R. Taylor Professor of Computer Science and Director of the NIH Center for Computational Mass Spectrometry at University of California, San Diego, has been selected as the winner of the 2017 Accomplishment by a Senior Scientist Award. The ISCB awards committee, chaired by Dr. Bonnie Berger of the Massachusetts Institute of Technology, selected Pevzner as the 2017 winner. Pevzner will receive his award and deliver a keynote address at the 2017 Intelligent Systems for Molecular Biology-European Conference on Computational Biology joint meeting (ISMB/ECCB 2017) held in Prague, Czech Republic from July 21-July 25, 2017. ISMB/ECCB is a biennial joint meeting that brings together leading scientists in computational biology and bioinformatics from around the globe.

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Golovchenko, Glib. "Organization of media training intended for teachers in the United States and Canada." Scientific bulletin of South Ukrainian National Pedagogical University named after K. D. Ushynsky 2020, no.2 (131) (June25, 2020): 95–103. http://dx.doi.org/10.24195/2617-6688-2020-2-13.

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In the time of digital technologies and transformation of teachers’ role, the problem of the lack of teachers’ media education support and their insufficient level of readiness to implement media technologies in educational process has become of vital importance. The analysis of American scientists’ ideas has resulted in the conclusion about irreversible consequences of an insufficient level of teachers’ media education that may lead to the loss of democracy in society. In the article, the author stresses the idea about the interconnection between the teachers’ level of training to incorporate media education in the process of learning and its efficiency. It is underlined that this understanding shown by state educational establishments, administrative staff, scientists and teachers is not widely accepted, which is proved by the quantity of media courses, character of training in universities and the time of such training appearance in the curriculum of pedagogical educational establishments. Until recently, in spite of inclusion of media education knowledge in curricular, teachers have been left without proper training in such an activity in the system of formal education. On the example of a number of American and Canadian universities (Indiana University Bloomington, University of Massachusetts, Manitoba University, Vancouver University), the author has distinguished the ways of future teacher media training in formal education (as special training in the area of communication, as a separate course, as components of every course, taught at university). The main peculiarity of the future teacher media training is the encouraging Centres for Online and Digital Learning and libraries which offer necessary support in conducting lessons with digital media tools, media services, consultations on doing media tasks and incorporating media in educational process in schools.

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Tobin, Catherine, Georgia Mavrommati, and Juanita Urban-Rich. "Responding to Social Distancing in Conducting Stakeholder Workshops in COVID-19 Era." Societies 10, no.4 (December13, 2020): 98. http://dx.doi.org/10.3390/soc10040098.

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In March 2020, COVID-19 disrupted global society. Impacts as a result of COVID-19 were seen in all industries, including higher education research, which was paused in order to accommodate newly imposed restrictions. Social science research, specifically stakeholder engagement research, was one area that was potentially impacted given its need for person-to-person interaction. Here, we describe how we successfully adjusted our stakeholder engagement methodology to accommodate for socially distant requirements. Initially, we planned to host in-person workshops to assess stakeholder perceptions of microplastics impacts on oysters in Boston Harbor and coastal Massachusetts using the deliberative multicriteria evaluation (DMCE) methodology. To transfer these workshops online, we used familiar, open-access platforms, Zoom and GoogleDrive, to enable dialogue among participants and evaluate preferences. While modifications to length (5 to 3 h) and order (participants were asked to watch expert videos before their participation date) of the workshop were necessary, most other elements of the methodology remained the same for the online format. The main element that was lacking was the in-person interactions. However, with video conferencing tools available, this element was not completely lost.

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Reheilo, Iryna. "Institutional and Professional Values of the US Universities’ Academic Staff." International Scientific Journal of Universities and Leadership, no.8 (November20, 2019): 63–77. http://dx.doi.org/10.31874/2520-6702-2019-8-2-63-77.

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The problem of value priorities in the US universities is actualized in the paper; they traditionally show high ranking positions and make the majority among the best higher education institutions in the international education and research areas. The fundamental institutional values of the Massachusetts Institute of Technology, Stanford University, California Institute of Technology, Harvard University and University of Wisconsin-Whitewater are revealed aimed at implementing the best American universities experience for the development of higher education system and its quality in Ukraine. It is proven that American universities function on the basis of their own academic values and have their own culture and philosophy in addition to the established institutional values, such as institutional autonomy, academic freedom and shared governance. Consolidating the mission, vision and priorities of higher education institution development the institutional values reflect the peculiarities of the university’s activities and project the moral ideal of behavior of academic staff, students and graduates, who confirm to stakeholders their competitiveness at the labor market. It is revealed that a key and integral part of professional values in the US universities is academic freedom though which historically and traditionally the defense of democratic values is considered. It is grounded that academic freedom in the American university society is a prerequisite for developing knowledge, conducting research and publishing their results, it also causes the social and institutional responsibility, in particular for compliance with ethical standards of conduct and principles of integrity. It is reveled that the practical realization of the American professor’s right for academic freedom is the right for tenured appointment, which makes it possible to work without the administrative pressure and the risk to be fired because of his unpopular views and statements. It is established that the American Association of University Professors is the founder of the American understanding of academic freedom and the advocate of the universities’ academic staff rights, including their tenure.

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Shea, Meghan, Donna Giampietro, Inga Tolin Lennes, Theresa Margaret McDonnell, and Nie Bohlen. "Process of standardizing time to follow-up when initiating oral chemotherapy." Journal of Clinical Oncology 32, no.30_suppl (October20, 2014): 95. http://dx.doi.org/10.1200/jco.2014.32.30_suppl.95.

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95 Background: With the explosion of oral chemotherapy agents, cancer care is shifting from the hospital to the home. The many safeguards developed for parenteral chemotherapy have not translated to oral chemotherapy. Patients are responsible for adherence to complex medication regimens while managing the side effects of chemotherapy at home. Many clinicians at Massachusetts General Hospital (MGH) improvise systems to monitor patients on oral agents, and practices remain varied. The 2013 American Society of Clinical Oncology/Oncology Nursing Society (ASCO/ONS) addressed standards for safe administration and management of oral chemotherapy, which served as the framework for improving follow up care at MGH. Methods: Theclinicians in the thoracic and gastroenterology disease centers were surveyed and selected standardization for the first follow up appointment after initiation of oral chemotherapy as a safety initiative. The team, which consisted of the thoracic clinicians, delineated a process map from writing the prescription for erlotinib or crizotinib to the follow up appointment, as well as identified barriers to ensuring a standardized time for follow up. A second survey established a consensus of a 28 day ceiling for time to first follow up for both oral agents. The aim was for 95% of patients to be seen within 28 days of initiating oral chemotherapy. An education campaign for providers regarding the standardized algorithm for time to follow up and a text template to incorporate in the clinic note was instituted. Results: Prior toan intervention, patients initiated on erlotinib or crizotinib were seen in follow up within 19 days (on average), and 82% reached the aim of within 28 days. A time frame for return to follow up was established as well as required documentation for initiation of each drug. Conclusions: The process of implementing standardized drug specific time to follow up highlighted a number of key lessons. It is crucial to evaluate and measure the current process prior to developing interventions. Support of local leadership and “buy in” from all clinicians and staff is essential to the success of the intervention. Additionally, a regular setting to discuss and present updates on the process improvement is vital.

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Rocha, Juliana, RenataL.Stanzione, Gabriela Fernandes Aranha, Dida Capobianco, Jose Claudio Cyrineu Terra, and Nelson Hamerschlak. "Digital Platform for Evidence-Based Medicine in Hematology (non-malignant and malignant conditions) in a Developing Country." Blood 136, Supplement 1 (November5, 2020): 31. http://dx.doi.org/10.1182/blood-2020-142068.

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Introduction: The SARS-COV2 pandemic has transformed several aspects of our daily lives, we have already experienced profound changes in our society and behavior, and it was only possible to keep part of the gear of life functioning thanks to technology. But it is not possible to talk about technology without talking about digital transformation. The technology applied to medicine provides health professionals with greater access to information and tools that convey evidence-based medicine are essential. Among them we can mention databases such as Medline, PubMed, Embase, Cochrane and UpToDate platform. The COVID 19 pandemic has further accelerated this digital transformation process, instituting changes that are here to stay. Objectives: Today in Brazil, we have an average of 7,000 oncologists and 3,000 hematologists. We know that access to information in a foreign language, even English, is still a problem. The excess of information, and the difficulty of reading scientific publications critically, are another obstacle in medical education in a developing country. The objective of this project is to expand access to information, in continues medical education model, to improve public and private health in the area of hematology. Methods: The hematology team at Hospital Israelita Albert Einstein (HIAE), associated with the HIAE digital transformation laboratory, developed a healthtech platform, called hematolog.app, aiming to make available several updated technical content in different formats: podcasts, videos , discussion of clinical cases, analysis of scientific articles in the form of visual abstracts, reviews of relevant topics in text format. The initiative is supported by the most important national hematology Societies. Discussion: We know that healthtech platforms have transformed medical practice. An online survey of clinicians at the Massachusetts General Hospital and Brigham and Women's Hospital described the following effects among UpToDate users: 95% reported that UpToDate was integral for making decisions, 94% reported that they had changed diagnosis, 95% reported that UpToDate led to a change in patient management, 97% said UpToDate helps them provide the best care for their patients, 90% reported that UpToDate makes them a better doctor, 96% reported made them more comfortable with their decisions. PubMed makes it possible to identify references and summaries of articles from the Medline database, maintained by the National Library of Medicine. PubMed provides several tools to make the search more efficient, unknown to most doctors. Conclusion: The development of hematolog.app aims to create a digital platform that integrates specialists in the area, creating a continuous process of education, and integrating professionals in a developing country, seeking to standardize medical practice in different regions and health services in Brazil, creating an interconnected social network and practicing evidence-based medicine. Disclosures No relevant conflicts of interest to declare.

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Santos, Wesley Da Silva, and Patricia Medina. "VIOLÊNCIA NA ESCOLA BÁSICA: um estudo de caso envolvendo redes pública e privada em Palmas – TO." Revista Observatório 4, no.6 (October8, 2018): 794–825. http://dx.doi.org/10.20873/uft.2447-4266.2018v4n6p794.

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Este artigo trata de violência nas escolas, que é um fenômeno que há muito permeia a sociedade ocidental e tem sido alvo de várias discussões e pesquisas. Neste artigo foi elaborado um estudo comparativo de duas escolas de Ensino Fundamental no Estado do Tocantins: a Escola Municipal Estevão de Castro e o Colégio Batista de Palmas. Os sujeitos respondentes da pesquisa foram os funcionários destas instituições que foram consultados de modo a conformar os índices de violência registrados, e relacionar tipos, grupos envolvidos, locais de maiores incidentes na escola e frequência com que ocorrem, assim como entender as relações dos índices com o ambiente de cada instituição, que foram contextualizadas a partir de tipo de educação oferecida, tipo de público atendido e localização. Foi constatado que embora existam muitas distinções entre as escolas os índices de violência em todos os sentidos abordados são muito semelhantes. Os principais resultados foram: que os grupos mais envolvidos em ambas as instituições são os alunos que entre si praticam os três principais tipos de violência. PALAVRAS-CHAVE: Educação; Violência Escolar; Alunos; Professores; Incivilidades. ABSTRACT This article deals with violence in schools, which is a phenomenon that has long permeated Western society and has been the subject of several discussions and research. In this monograph a comparative study of two elementary schools in the State of Tocantins was elaborated: The Municipal School Estevão de Castro and the Baptist College of Palmas. The respondents of the research were the employees of these institutions who were consulted in order to conform the registered violence rates, and to relate types, groups involved, locations of major incidents in the school and the frequency with which they occur, as well as to understand the relations of the indices with the environment of each institution, which were contextualized based on the type of education offered, type of public attended and location. It was found that although there are many distinctions between schools, the rates of violence in every sense addressed are very similar. The main results were: that the groups most involved in both institutions are the students who practice the three main types of violence among themselves. KEYWORDS: Education; School Violence; Students; Teachers; Incivilities. RESUMEN Este artículo trata de la violencia en las escuelas, que es un fenómeno que ha penetrado durante mucho tiempo en la sociedad occidental y ha sido objeto de varias discusiones e investigaciones. En esta monografía se elaboró un estudio comparativo de dos escuelas primarias en el estado de Tocantins: la Escuela Municipal Estevão de Castro y la Escuela Bautista de Palmas. Los encuestados fueron los empleados de estas instituciones que fueron consultados para conformar las tasas de violencia registradas, y para relacionar los tipos, los grupos involucrados, la ubicación de los principales incidentes en la escuela y la frecuencia con la que ocurren, así como a comprender las relaciones de los índices con el entorno de cada institución, que se contextualizaron en función del tipo de educación ofrecida, tipo de público atendido y ubicación. Se encontró que, aunque hay muchas distinciones entre las escuelas, las tasas de violencia en todos los sentidos son muy similares. Los principales resultados fueron: que los grupos más involucrados en ambas instituciones son los estudiantes que practican los tres principales tipos de violencia entre ellos. PALABRAS CLAVE: Educación; Violencia Escolar; Estudiantes; Profesores; Incivilidad.

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Джавад Агмаді Фаталакі and Рунган Жанґ. "Global-mindedness Through the Eyes of EFL Learners: Gender and Level of Proficiency in Focus." East European Journal of Psycholinguistics 3, no.1 (June30, 2016): 45–54. http://dx.doi.org/10.29038/eejpl.2016.3.1.fat.

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The major aim of the present study is to find connections between global-mindedness and some important factors such as gender and level of proficiency. To this end, 182 language learners, 92 females and 90 males, participated in the study. These students were selected and categorized based on one-stage cluster sampling from 16 branches of different language centers, namely Safiran, Shoukoh, and Kish. The main phase of the study was conducted through the use of Google Docs platform that provides the researchers with the well-organized data. Language learners were asked to answer all the demographic information by considering their anonymity during the process of data collection. The result of the study, through t-test, showed that there was a significant difference between male and female language learners regarding their level of global-mindedness. The result also showed that the level of proficiency of the female language learners does not influence their level of global-mindedness. References Byram, M., Zarate, G., & Neuner, G. (1997). Sociocultural competence in languagelearning and teaching: Studies towards a common European framework of reference forlanguage learning and teaching. Strasbourg, France: Council of Europe. Deardorff, D. K. (2011). Assessing intercultural competence. New Directions forInstitutional Research, 149, 65–79. DeMello, M. A. (2011). The impact of study tours in developing global-mindedness amongPK-12 educators in Southeastern Massachusetts (Doctoral dissertation, NortheasternUniversity, Boston) Duckworth, R. L., Levy, L. W., & Levy, J. (2005). Present and future teachers of theworld’s children How internationally-minded are they?. Journal of Research inInternational Education, 4(3), 279–311. Earley, P. C. and Ang, S. (2003). Cultural Intelligence: An Analysis of IndividualInteractions Across Cultures. Palo Alto (CA): Stanford University Press. Fantini, A. E. (2009), Assessing Intercultural Competence: Issues and Tools. In Deardorff,D. K. (ed.), The SAGE Handbook of Intercultural Competence. Thousand Oaks (CA):Sage, 456–476. FitzGerald, H. (2003). How Different Are We? Spoken Discourse in InterculturalCommunication. Clevedon – Buffalo – Toronto – Sydney: Multilingual Matters Ltd. Gaudelli, W. (2003). World class: Teaching and learning in global times. Mahwah, NJ:Erlbaum. Giddens, A. (1991) Modernity and Self-Identity. Cambridge: Polity. Gillian, K. J. (1995). A measure of global-mindedness at the University of NorthernColorado: An assessment of students, faculty, and administrators (Doctoral dissertation,University of Northern Colorado, 1995). Dissertation Abstracts International, 5,08. Hett, E. J. (1993). The development of an instrument to measure global-mindedness(Doctoral dissertation, University of San Diego). Hill, I. (2007). International education as developed by the International BaccalaureateOrganization. The SAGE handbook of research in international education, 25–37. Johnson, J. P., Lenartowicz, T., & Apud, S. (2006). Cross-cultural competence ininternational business: Toward a definition and a model. Journal of International BusinessStudies, 37(4), 525–543. Kehl, K., & Morris, J. (2007). Differences in global mindedness between short-term andsemester-long study abroad participants at selected private universities. Frontiers: TheInterdisciplinary Journal of Study Abroad, 15(1), 67–79. Lakoff, R. (1973). Language and woman's place. Language in society, 2(01), 45–79. Muller, G. C. (2012). Exploring characteristics of international schools that promoteinternational-mindedness (Doctoral dissertation, Teachers College, Columbia University). Olsen, M.E., Lodwick, D.G., & Dunlap, R.E. (1992). Viewing the World Ecologically.Boulder: Westview. Sampson, D. L., & Smith, H. P. (1957). A scale to measure world-minded attitudes. TheJournal of Social Psychology, 45(1), 99–106. Sercu, L. e.a. (2005). Foreign Language Teachers and Intercultural Competence. AnInternational investigation. Clevedon–Buffalo–Toronto: Multilingual Matters Ltd. Smallman, S. C., & Brown, K. (2011). Introduction to international & global studies.Chapel Hill: University of North Carolina Press. Wardhaugh, R. (1992). An Introduction to Sociolinguistics. USA: Blackwell PublishersLtd. Zhai, L., & Scheer, S. (2004). Global perspectives and attitudes toward cultural diversityamong summer agriculture students at the Ohio State University. Journal of AgriculturalEducation, 45(2), 39–51.

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Šuplinska, Ilga. "THE CONCEPT OF ANDREW’S DAY IN CROSS-BORDER CULTURAL SPACE." Via Latgalica, no.6 (December31, 2014): 121. http://dx.doi.org/10.17770/latg2014.6.1663.

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<p>The sprouts of the research have appeared during the development of “Latgale Linguo-territorial Dictionary” (2012), creating a headword “Andreja dīna” (Andrew’s day) (Šuplinska 2012: 39–42). The goal of the article is to analyze a current layer of the concept of Andrew’s day in today’s society, culture, as well as to look for common traditions, ritual layers in the deepest perception of the concept, linking the Baltic and Slavic folklore and traditions of Christianity.</p><p>The results of the survey conducted in 2010 show, that the most well-known celebrations in Latgale are those, ones that have roots in Christian traditions, while at the beginning of the 21st century the celebration of Juoņa dīna (Summer solstice) is the most popular one. Andrew’s day, like Anna’s day, is not related to the ancient Latvian seasonal traditions, however, at the same time these two days have been characterizing concepts of the cultural space of Latgale for several centuries. It must be mentioned, that the popularity of this celebration is strengthened today with the particular measures organized in certain areas of Latgale (for example, Anna’s day – in Dagda, Bērzgale, F. Trasuns’ Museum “Kolnasāta” Andrew’s day – in Rēzekne).</p><p>There have been used linguo-cultural and comparable approaches in the research, viewing the topical, well-known layer of Andrew’s day as a name’s day, “additionally given passive features, which usually are known by a certain user group” (Степанов 004: 48). In this sense, Andrew’s day is revealed as a church calendar day and Andrew’s day as a popular tradition, ritual (“inner meaning, etymology [..] also known for its user so much, that it was the basis for other layers of the concept”; Степанов 2004: 48).</p><p>Andrew’s day is on the 30th of November according to the Catholic calendar, but according to the Orthodox and Old Believers’ calendar it is on the 13th of December, one of the newest days of celebration, that gained its popularity with the strengthening of the Christian traditions, by synthesizing folk and religious ritual elements. It must be admitted, that in the current territory of Latgale this tradition manifest itself more strongly (compared to other regions of Latvia), because:</p><p>1) Andrew’s day marks the end of the year and the beginning of Advent in Catholic Church;</p><p>2) it might have been promoted by the fact, that Latgale was a part of Rzeczpospolita (transition to the new calendar, Strengthening Catholicism);</p><p>3) the border area is characterized by a multi-ethnic composition and a mix of traditions.</p><p>To show that Andrew’s day tradition is topical in border cultural space, there will be described: firstly, prevalence of the person’s name, popularity, secondly, interaction between Christian and folkloric elements, most often in the brachyology layer, thirdly, the traditions of modern event in Rēzekne at Rēzekne Higher Education Institution (additional passive meaning, that has arisen in the last 20 years).</p><p>Studying Kārlis Siliņš’ “Dictionary of person’s names”, we can get a number of important facts on the prevalence of Andrew’s name in Latvia:</p><p>1) Andrew, from the Greek ἀνδρεῖος means ‘manly, brave’ and the first time in Latvia it was mentioned in 1204 in the Livonian Chronicle;</p><p>2) Latgale is the place, where the first time there were mentioned variants of the name Andrejs (Andrew), such as Andžejs (Ludza 1599), Andža, Andžs (Viļaka 1738), Andrīvs (Višķi 1762);</p><p>3) in K. Siliņš’ dictionary there are given 47 variants or derivatives of the name Andrew (Andrejs), which contain the root of the name Andrejs.</p><p>The statistics on persons’ names in Latvia and Lithuania slightly differs by its criteria, but it is regularly collected and is available in the Central Statistical Bureau data. In turn, the data collected by Russia is quite conditional and taken from the project “Планета имен и фамилий” (“The planet of names and surnames”) website, that since 2006 collects information on onomastic research studies, as well as provides the reviews and, where possible, the analysis on the most popular names (http://imja.name/index.shtml).</p><p>Studying the origin, prevalence and popularity of the name Andrew (Andrejs), there is a number of questions to be addressed to some research dedicated to onomastics, but it is clear, that this person’s name is still the second most popular name in Latvia (if to count together the names Andrejs and Andris), and the word is given to newborns and has taken the 14th place by its popularity in Lithuania (1991–2010), and still it is the most popular name in Slavic cultures.</p><p>Describing the concept of Andrew’s day in additional passive sense (church calendar day), it must be reminded, that the change of the actual and passive role has appeared in the relatively recent past. That is to say, until the Soviet occupation (after the World War II) there were used Catholic calendars in Latgale.</p><p>Semantics of Christian Andrew’s day is associated with the worship of St Andrew. St Andrew is the first of the 12 disciples of Christ (New Testament 1877: 101), a follower of John the Baptist. According to religious sources, in the year 67 on the 30th of November he was martyred on oblique (X type) cross, now commonly known as St Andrew’s cross.</p><p>In Ukrainian folklore there can also be found clear indications of the fact, that such celebration existed until the day of Saint Andrew: “one of the most poetic and unique winter holidays is Калита [Kalita] festival (from “Kalendo”). In the past it was also celebrated on the 11th or 14th of December, but later the tradition to link it with Andrew’s day has become more common [13th of December – I. Š.]” (Cкуратiвский 1995: 248–249).</p><p>If to compare the evidence, which has remained in Baltic and Slavic folklore, then the ritual of preparing food and eating (also fortune telling) is different and has remained in Ukrainian folklore tradition. It must be mentioned, that herbal magic indications have remained fragmentary in Belarusian folklore. We are talking about a plant speedwell (Veronica officinalis), that was kept by young ladies as it is Andrew’s plant, which allows to keep the chosen person beside (Арцeменка 2013). Magical rituals are quite common:</p><p>1) deciding fate, divination of the chosen young man (uncommon – young lady), prediction of marriage, success–failure, next year forecasting;</p><p>2) the household magic, that is connected with weather observations, particularly water listening ritual.</p><p>In conclusion it must be emphasized, that the magic of Andrew’s day, that was used to predict winter and future, has more remained in Slavic folklore traditions, which certainly contributed to the worship of Saint Andrew preached by Orthodoxy, but it was not so significant in Catholic traditions. At the same time, though fragmentary, but the manifestations of destiny and household magic have remained in Latvian and Latgalian folklore.</p><p>As already mentioned at the beginning of the article, after Latvia gained its independence the celebration of Andrew’s day emerged throughout Latvia (passive meaning of a new concept has intensified). Since 1998 the traditions of Andrew’s day are celebrated at Rēzekne Higher Education Institution.</p>

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Thesnaar, Christo. "Rural education: Reimagining the role of the church in transforming poverty in South Africa." HTS Teologiese Studies / Theological Studies 70, no.1 (February20, 2014). http://dx.doi.org/10.4102/hts.v70i1.2629.

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The desire to remember the plight of the poor in South Africa has reduced in the last 20 years after the transition from apartheid to freedom. To a large extent, Faith Based Organizations (FBOs) and the religious society at large have lost their ‘dangerous memory’ which keeps us mindful of those who suffered and whose plight is usually forgotten or suppressed. In this contribution the conditions of poor farm school children in multigrade rural education will be scrutinised by unpacking the contextual factors that cause us to forget their plight. This article will seek to reimagine the role of the church in poverty-stricken South Africa by engaging with the work of Talcott Parsons, the practical theologian Johannes A. Van der Ven, as well as the work of the political theologian Johann Baptist Metz in order to affirm the focus of Practical Theology to transform society and to contribute to the quest for justice and liberation for the poor in rural education. This reimagining discourse has a fundamental responsibility to challenge the social, political and economic realities that shape the lives of human beings within rural education, remembering the plight of the poor, and participating on their journey towards liberation and healing. It is proposed that if the church can activate its ‘dangerous memory’ it will be able to reimagine its role by transforming our poverty-stricken South African society, open new avenues for breaking the cycle of poverty and contribute to rural education.

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Spjuth, Roland, and Fredrik Wenell. "Låg- och frikyrklig teologisk utbildning i ett efterkristet Skandinavien." Scandinavian Journal for Leadership and Theology 3 (November11, 2016). http://dx.doi.org/10.53311/sjlt.v3.12.

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Free churches and theological eduction within a Post-Christian Scandinavia The present crisis in churches is often addressed by means of pragmatic solutions. However, we con- tend that the problem is rather a lack of theological reflection. Secularization and pluralism require that churches within Free Church traditions renegotiate their own self-understanding. This thesis is primarily based on a historical analysis of the theological ideas operative in the conceptualization of conversion of youth within the Swedish Baptist denomination Örebromissionen (presently Interact). The analysis demonstrates that conversion over time became perceived primarily as a datable and emotional experience whereas the earlier strive to be different from others in society was replaced by an ambition to be a responsible actor in society, promoting the shared moral values of society among the youth. In light of the analysis, we claim that the Free churches should utilize their resources to give room for a more holistic understanding of the human being that emphasizes emotion, cognition and practices. In conclusion, we argue that such a holistic view challenge present theological education within the Free Church tradition to develop a post-secular competence and a missional perspective.

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Efimov,ValeriiS., and AllaV.Lapteva. "Formation of Leading Universities: World Practice and Russian Perspective." Journal of Siberian Federal University. Humanities & Social Sciences, December 2019, 1–17. http://dx.doi.org/10.17516/1997-1370-0500.

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The subject of the research presented is the phenomenon of university leadership and its conditions and factors. The study is based on “success stories” of leading universities in various countries: Harvard and Stanford Universities (USA), Massachusetts Institute of Technology (USA), Shanghai Jiao Tong University (China), Indian Institute of Technology Bombay (India), Pohang University of Science and Technology (Korea), National Research University Higher School of Economics (Russia). We can conclude that universities become leaders if they manage to “ride the wave” of important changes for society and support the deployment of these processes, as well as use their energy and the emerging opportunities. An important factor is the activity of key partners that support the development of a leading university: professional communities, authorities, governmental institutions and large companies. The impact of leading universities on the development of the regions and countries where they are located is formulated as follows: they form elites; create an educated society, bring up professionals; produce and distribute new knowledge, technological, organizational and institutional solutions; directly develop the economy through the creation of new enterprises and jobs. Leading universities initiate cooperation on a regional and global scale; solving the problems faced by the humanity; they set new future-oriented objectives and goals. In the history of universities, we can observe various relations with the state: partnership of universities and authorities or state domination over universities. The implementation of the strategic interests of the state can be combined with the freedom and activeness of universities, modelling the promising practices of the future “on themselves”. At the same time, the situation in Russia is characterized by the actual absence of “universities as communities” demonstrating a high level of academic autonomy, their own vision of the prospects for the economy, technology, science, education and formulating their own independent strategies

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Varghese,MerilynS., JosephP.Kannam, Marilyn Riley, and WarrenJ.Manning. "Abstract 16053: Impact of COVID-19 Pandemic on Cardiology Fellowship Echocardiography Training." Circulation 142, Suppl_3 (November17, 2020). http://dx.doi.org/10.1161/circ.142.suppl_3.16053.

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Introduction: Training in the acquisition and interpretation of echocardiograms is integral to cardiovascular disease fellowship training. The American Society of Echocardiography recommends 150 transthoracic echo (TTE) scans and 300 interpretations for level 2 training. Hypothesis: The COVID-19 pandemic led to the temporary restructuring of many fellowship programs. At our institution, fellows not involved in essential clinical rotations served in a backup capacity or were re-assigned with the onset of the Massachusetts stay-at-home advisory on March 15, 2020. A one-hour mid-day Zoom TTE reading session was offered when fellows were available. We hypothesized that these restrictions would impact fellow education in TTE scanning and interpretation volumes. Methods: We examined the number of TTE performed or interpreted by F1 and F2 fellows between July 2017 and June 2020 as recorded in our echo lab electronic database. Results: In the 21 months prior to the onset of the COVID-19 pandemic, 45 + 1 TTE scans/wk were performed by fellows which was reduced to 9 + 3 scans/wk (-80%, p<0.01) during the pandemic. The average number of F1 and F2 TTE interpretations also fell from 64 + 2/wk to 27 + 5 (-58%, p<0.01). When evaluating scans by year of training (see Table), the 2019-2020 F1s and F2s will have the lowest TTE scan and interpretation volumes compared to prior two academic years (F1: -14% scanning, -28% interpretations, F2: - 33% scanning, -10% interpretations). Conclusions: By recognizing that there has already been an impact on echo education, fellowship programs will need to optimize fellow exposure and instruction in echocardiography so as to maintain adequate training volumes.

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Van Toan, Dinh. "Development of Enterprises in Universities and Policy Implications for University Governance Reform in Vietnam." VNU Journal of Science: Economics and Business 35, no.1 (March22, 2019). http://dx.doi.org/10.25073/2588-1108/vnueab.4201.

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The article focuses on analyzing the content and relationship between the development of enterprises, enterprise-university models and governance in higher education institutions, thereby providing policy recommendations on innovation in university governance in Vietnam. In the article, documents from internationally published researches as well as arguments on the mentioned subjects are analyzed and synthesized. Results of surveys and analysis on the status of universities in Vietnam that are presented in the article also demonstrate a detailed picture of difficulties and issues in enterprise development and transition into enterprise-university model. On this basis, the article provides recommendations for universities and on the issues that require government’s intervention through supportive policies and mechanisms to accelerate the process of university governance reform in the current period of 4.0 revolution in university education. Keywords Higher education institutions, Developing enterprise in universities, University-enterprise model, University governance References [1] Trần Anh Tài, Trịnh Ngọc Thạch, Mô hình đại học doanh nghiệp: Kinh nghiệm quốc tế và gợi ý cho Việt Nam, Tái bản lần thứ nhất, NXB Khoa học Xã hội, 2003.[2] Yokoyama K, Entrepreneurialism in Japanese and UK Universities: Governance, Management, Leadership and Funding. High Educ (2006) 52: 523. https://doi.org/10.1007/s10734-005-1168-2.[3] Dinh Van Toan, University - Enterprise Cooperation in International Context and Implications for Vietnam, Vietnam Economic Review No. 7 (275), (2017).[4] Dinh Van Toan, Hoang Van Hai, Nguyen Phuong Mai, The Role of Entrepreneurship Development in Universities to Promote Knowledge Sharing: The Case of Vietnam National University, Hanoi, Kỷ yếu tại hội thảo quốc tế: "Asia Pacific Conference on Information Management 2016: Common Platform to A Sustainable Society In The Dynamic Asia Pacific", Hanoi, 2016.[5] Wennekers S. & Thurik R., Linking Entrepreneurship and Economic Growth, Small Business Economics (1999) 13: 27. https://doi.org/10.1023/A:1008063200484.[6] Clark. B. R., Creating Entrepreneurial Universities: Organizational Pathways of Transformation, Oxford: IAU Press and Pergamon, 1998.[7] Etzkowitz H., MIT and The Rise of Entrepreneurial Science, Routledge, New York, 2002.https://doi.org/10.4324/9780203216675.[8] Geiger R. L., Knowledge and Money: Research Universities and The Paradox of The Marketplace, Stanford University Press, 2004.[9] Slaughter, S., Leslie, L., Academic Capitalism: Politics, Policies and The Entrepreneurial University, John Hopkins University Press, Baltimore, 1997.[10] Slaughter, S., Rhoades G., Academic Capitalism and The New Economy: Markets, State and Higher Education, John Hopkins University Press, Baltimore, 2004.[11] Washburn, J., University Inc: The Corporate Corruption of Higher Education, Stanford University Press, 2005. [12] Han J. và Heshmati A., Determinants of Financial Rewards from Industry-University Collaboration in South Korea, IZA Discussion Paper No. 7695 (2013). [13] Trần Anh Tài, Liên kết nhà trường và doanh nghiệp trong hoạt động đào tạo và nghiên cứu khoa học - kinh nghiệm quốc tế và gợi ý cho Việt Nam, Đề tài cấp ĐHQG, 2009-2010, 2010. [14] Yusof M., Jain K. K., Categories of University-level entrepreneurship: a literature survey, Int. Entrep. Manag. J (2010) 6:81-96. DOI 10.1007/s11365-007-0072-x.[15] Dinh Van Toan, Promoting university startups’ development: International experiences and policy recommendations for Vietnam, Vietnam’s Socio-Economic Development, Vol. 22, No. 90, 7/2017, tr. 19-42.[16] Rothaermel F.T., Agung S.D. and Jiang L., University entrepreneurship: a taxonomy of the literature, Industrial and Corporate Change, Volume 16, Number 4, Oxford University Press, 2007, pp. 691-791.[17] Bercovitz J. & Feldman M., Entrepreneurial Universities and Technology Transfer: A Conceptual Framework for Understanding Knowledge Based Economic Development, The Journal of Technology Transfer (2006) 31: 175. https://doi.org/10.1007/s10961-005-5029-z[18] Bercovitz, J., Feldman, M., Feller, I. và cộng sự, Organizational Structure as a Determinant of Academic Patent and Licensing Behavior: An Exploratory Study of Duke, John Hopkins, and Pennsylvania State Universities, The Journal of Technology Transfer (2001) 26: 21. https://doi.org/10.1023/A:1007828026904[19] Feldman, M., Bercovitz, J., Burton, R., Equity and The Technology Strategies of American Research Universities, Management Science, 48(1), 2002, 105-121.[20] Owen-Smith, J., Trends and transitions in the institutional environment for public and private science, Higher Education, 49, 2005, 91-117.[21] Owen-Smith J., Powell W. W., The Expanding Role of University Patenting in the Life Sciences: Assessing The Importance of Experience and Connectivity, Research Policy, 32(9), 2003, 1695-1711.[22] Colyvas J.A., Powell W.W., From Vulnerable to Venerated: The Institutionalization of Academic Entrepreneurship in The Life Science, in Martin Ruef, Michael Lounsbury (ed.) The Sociology of Entrepreneurship (Research in the Sociology of Organizations, Volume 25) Emerald Group Publishing Limited, 2007, pp.219 – 259. [23] Luthje C., Franke N., Fostering entrepreneurship through university education and training: Lessons from Massachusetts Institute of Techolology, European Academy of Management, 2nd Annual Conference on Innovative Research in Management, Stockholm, 2002.[24] Trần Anh Tài, Liên kết nhà trường và doanh nghiệp trong hoạt động đào tạo và nghiên cứu khoa học - kinh nghiệm quốc tế và gợi ý cho Việt Nam, Đề tài cấp ĐHQG, 2009-2010. [25] G. Dalmarco, W. Hulsink, Creating entrepreneurial university in an emerging country: Evidence from Brazil, Technological Forecasting and Social Change, 2018. DOI: 10.1016/j.techfore.2018.04.015] [26] Đinh Văn Toàn, 2018, Phát triển doanh nghiệp trong đại học: Kinh nghiệm trên thế giới và gợi ý chính sách cho Việt Nam, Tạp chí Kinh tế và dự báo, số 33, 12/2018, tr.58-60.[27] Nguyễn Hữu Đức, Nguyễn Hữu Thành Chung, Nghiêm Xuân Huy, Mai Thị Quỳnh Lan, Trần Thị Bích Liễu, Hà Quang Thụy, Nguyễn Lộc, Tiếp cận giáo dục đại học 4.0 – Các đặc trưng và tiêu chí đánh giá, Tạp chí Khoa học ĐHQGHN: Nghiên cứu chính sách và quản lý, Vol.34, số 4, 2018.

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Childhood Studies, Journal of. "Call for Papers -Re-thinking the Ludic: Imagining Play as Otherwise." Journal of Childhood Studies 41, no.2 (August23, 2016). http://dx.doi.org/10.18357/jcs.v41i2.16102.

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Guest Editors Kathryn Ricketts and Patrick Lewis, University of Regina, Education Johan Huizinga (1944) reminds us that, “Play is older than culture, for culture, however inadequately defined, always presupposes human society, and animals have not waited for man to teach them their playing” (1950, p. 1). In his work hom*o Ludens [Man the player or Playing man] he argued that play is a fundamental human function that permeates all cultures from the beginning. Indeed, he argues that “human civilization has added no essential feature to the general idea of play” (p. 1). Play is not a by-product or consequence of culture—rather play exists before culture. More recently, Brian Boyd (2009) in his work, On the Origins of Stories argues that those things we so easily associate with culture and its development, like the arts and stories actually emerge from/through play. Play is often said to be universal--children everywhere are said to engage in some form of play. Nackmanovitch (1990) states, “Play is the free spirit of exploration, doing and being for it’s own pure joy” (p. 43). He goes on to call this state of play as the child-mind: “the most potent muse of all is our own inner child” (p. 44). However, even though play is said to be universal and widely recognizable, play is also very difficult to explicate. That is because play is not an object, an action or a place. Play is abstract, a dynamic and fluid process. Further complicating the idea of play are the plethora of meanings, so together the fluidity of play and the multiplicity of meanings make it impossible to adequately define play: almost any pursuit or act could be play simply by how we frame it (Johnson, Christie & Wardle, 2005, p. 11). The late Brian Sutton-Smith began his life long study of play with Huizinga’s work and at the end of the 20th century pondered “maybe the function of play is quite different from the kinds of things we have been looking at, or perhaps we have been looking at the wrong kinds of function” (Sutton-Smith, 1995, p. 282). Later he would ask, in The ambiguity of play (2001), if a theory of play was even possible. Carl Jung (1990) states that, “the creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity.” (as cited in Nachmanovitch, p. 42). He furthers this by stating “The inner mind plays with the objects it loves.” Part of this exploration of play is to investigate the interplay between the object, the story and the body. Sherry Turkle states, “We think with the objects we love; we love the objects we think with”(Turkle, 2007, p. 6). As we welcome perspectives from Performative Inquiry (Fels 1998), Performance Studies (Schechner,1977), and Thing Theorists (Turkle, 2007), we gain a broader perspective to the diverse approaches of play as a means for emancipatory processes in performance, therapy, education and philosophy. We are interested in methods that depart from text centricity and embrace transmediated (Siegel, 1995) understandings of self in relation to the world. This departure from the text, invites a playful imagining of stories to be constructed collectively, and calls attention to remembered histories while embracing current realities.Submissions This special issue of Childhood Studies imagines contributors taking up the provocation of the title (or a variation) to explore the ludic form across not only the early childhood landscape but through the myriad human activities that intersect and weave through that landscape and beyond. The Editors will consider works in and through: performing arts, performance studies, the visual arts, the child’s eyes, psychology, teacher education, educational research, teacher practice, play theory, and early learning and care. This list is by no means exhaustive, leaving open a playful approach to imagining play as otherwise. Please submit title and abstract by December 1st 2016. Reviews of abstracts will be completed by January1st, 2017 with authors notified of decisions shortly after that date. Authors of accepted abstracts will be invited to submit completed manuscripts by March 1st, 2017. Manuscripts should be a maximum of 6000 words. Please see the submission guidelines for specific details of preparing your manuscript. However, should your manuscript travel outside the usual format and content conventions we will endeavour to accommodate as best we can, given the parameters of JCS. If you have any questions about the special issue please contact Kathryn Ricketts (kathryn.ricketts@uregina.ca) and Patrick Lewis (patrick.lewis@uregina.ca) ReferencesBoyd, B. (2009). On the Origin of Stories: Evolution, Cognition and Fiction. Cambridge, MA: Harvard University Press.Fels, L. (1998). In the wind clothes dance on a line performative inquiry: A (re)search methodology (Unpublished doctoral dissertation). University of British Columbia, Vancouver, British Columbia, Canada.Huizinga, J. (1950). hom*o ludens: A study of the play-element in culture. London: Roy Publishers.Jacobi, J. (Ed.). (1973). C. G. Jung: Psychological reflections: A new anthology of his writings, 1905-1961 (J. Jacobi & R. F. C. Hull, Trans.). Princeton, NJ: Princeton University Press.Schechner, R. (1977). Essays on performance theory 1970-1976. New York, NY: Drama Book Specialists.Siegel, M. (1995). More than words: The power of transmediation for learning. Canadian Journal of Education, Toronto, 20(4) 455 -475.Sutton-Smith, B. (2001). The ambiguity of play. Cambridge, MA: Harvard University Press.Nachmanovitch, S. (1990). Free play, improvisation in life and art. New York, NY: Penguin Putnam Inc.Turkle, S. (2007). Evocative objects: Things we think with. Cambridge, MA: Massachusetts Institute of Technology.

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Cinque, Toija. "A Study in Anxiety of the Dark." M/C Journal 24, no.2 (April27, 2021). http://dx.doi.org/10.5204/mcj.2759.

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Introduction This article is a study in anxiety with regard to social online spaces (SOS) conceived of as dark. There are two possible ways to define ‘dark’ in this context. The first is that communication is dark because it either has limited distribution, is not open to all users (closed groups are a case example) or hidden. The second definition, linked as a result of the first, is the way that communication via these means is interpreted and understood. Dark social spaces disrupt the accepted top-down flow by the ‘gazing elite’ (data aggregators including social media), but anxious users might need to strain to notice what is out there, and this in turn destabilises one’s reception of the scene. In an environment where surveillance technologies are proliferating, this article examines contemporary, dark, interconnected, and interactive communications for the entangled affordances that might be brought to bear. A provocation is that resistance through counterveillance or “sousveillance” is one possibility. An alternative (or addition) is retreating to or building ‘dark’ spaces that are less surveilled and (perhaps counterintuitively) less fearful. This article considers critically the notion of dark social online spaces via four broad socio-technical concerns connected to the big social media services that have helped increase a tendency for fearful anxiety produced by surveillance and the perceived implications for personal privacy. It also shines light on the aspect of darkness where some users are spurred to actively seek alternative, dark social online spaces. Since the 1970s, public-key cryptosystems typically preserved security for websites, emails, and sensitive health, government, and military data, but this is now reduced (Williams). We have seen such systems exploited via cyberattacks and misappropriated data acquired by affiliations such as Facebook-Cambridge Analytica for targeted political advertising during the 2016 US elections. Via the notion of “parasitic strategies”, such events can be described as news/information hacks “whose attack vectors target a system’s weak points with the help of specific strategies” (von Nordheim and Kleinen-von Königslöw, 88). In accord with Wilson and Serisier’s arguments (178), emerging technologies facilitate rapid data sharing, collection, storage, and processing wherein subsequent “outcomes are unpredictable”. This would also include the effect of acquiescence. In regard to our digital devices, for some, being watched overtly—through cameras encased in toys, computers, and closed-circuit television (CCTV) to digital street ads that determine the resonance of human emotions in public places including bus stops, malls, and train stations—is becoming normalised (McStay, Emotional AI). It might appear that consumers immersed within this Internet of Things (IoT) are themselves comfortable interacting with devices that record sound and capture images for easy analysis and distribution across the communications networks. A counter-claim is that mainstream social media corporations have cultivated a sense of digital resignation “produced when people desire to control the information digital entities have about them but feel unable to do so” (Draper and Turow, 1824). Careful consumers’ trust in mainstream media is waning, with readers observing a strong presence of big media players in the industry and are carefully picking their publications and public intellectuals to follow (Mahmood, 6). A number now also avoid the mainstream internet in favour of alternate dark sites. This is done by users with “varying backgrounds, motivations and participation behaviours that may be idiosyncratic (as they are rooted in the respective person’s biography and circ*mstance)” (Quandt, 42). By way of connection with dark internet studies via Biddle et al. (1; see also Lasica), the “darknet” is a collection of networks and technologies used to share digital content … not a separate physical network but an application and protocol layer riding on existing networks. Examples of darknets are peer-to-peer file sharing, CD and DVD copying, and key or password sharing on email and newsgroups. As we note from the quote above, the “dark web” uses existing public and private networks that facilitate communication via the Internet. Gehl (1220; see also Gehl and McKelvey) has detailed that this includes “hidden sites that end in ‘.onion’ or ‘.i2p’ or other Top-Level Domain names only available through modified browsers or special software. Accessing I2P sites requires a special routing program ... . Accessing .onion sites requires Tor [The Onion Router]”. For some, this gives rise to social anxiety, read here as stemming from that which is not known, and an exaggerated sense of danger, which makes fight or flight seem the only options. This is often justified or exacerbated by the changing media and communication landscape and depicted in popular documentaries such as The Social Dilemma or The Great Hack, which affect public opinion on the unknown aspects of internet spaces and the uses of personal data. The question for this article remains whether the fear of the dark is justified. Consider that most often one will choose to make one’s intimate bedroom space dark in order to have a good night’s rest. We might pleasurably escape into a cinema’s darkness for the stories told therein, or walk along a beach at night enjoying unseen breezes. Most do not avoid these experiences, choosing to actively seek them out. Drawing this thread, then, is the case made here that agency can also be found in the dark by resisting socio-political structural harms. 1. Digital Futures and Anxiety of the Dark Fear of the darkI have a constant fear that something's always nearFear of the darkFear of the darkI have a phobia that someone's always there In the lyrics to the song “Fear of the Dark” (1992) by British heavy metal group Iron Maiden is a sense that that which is unknown and unseen causes fear and anxiety. Holding a fear of the dark is not unusual and varies in degree for adults as it does for children (Fellous and Arbib). Such anxiety connected to the dark does not always concern darkness itself. It can also be a concern for the possible or imagined dangers that are concealed by the darkness itself as a result of cognitive-emotional interactions (McDonald, 16). Extending this claim is this article’s non-binary assertion that while for some technology and what it can do is frequently misunderstood and shunned as a result, for others who embrace the possibilities and actively take it on it is learning by attentively partaking. Mistakes, solecism, and frustrations are part of the process. Such conceptual theorising falls along a continuum of thinking. Global interconnectivity of communications networks has certainly led to consequent concerns (Turkle Alone Together). Much focus for anxiety has been on the impact upon social and individual inner lives, levels of media concentration, and power over and commercialisation of the internet. Of specific note is that increasing commercial media influence—such as Facebook and its acquisition of WhatsApp, Oculus VR, Instagram, CRTL-labs (translating movements and neural impulses into digital signals), LiveRail (video advertising technology), Chainspace (Blockchain)—regularly changes the overall dynamics of the online environment (Turow and Kavanaugh). This provocation was born out recently when Facebook disrupted the delivery of news to Australian audiences via its service. Mainstream social online spaces (SOS) are platforms which provide more than the delivery of media alone and have been conceptualised predominantly in a binary light. On the one hand, they can be depicted as tools for the common good of society through notional widespread access and as places for civic participation and discussion, identity expression, education, and community formation (Turkle; Bruns; Cinque and Brown; Jenkins). This end of the continuum of thinking about SOS seems set hard against the view that SOS are operating as businesses with strategies that manipulate consumers to generate revenue through advertising, data, venture capital for advanced research and development, and company profit, on the other hand. In between the two polar ends of this continuum are the range of other possibilities, the shades of grey, that add contemporary nuance to understanding SOS in regard to what they facilitate, what the various implications might be, and for whom. By way of a brief summary, anxiety of the dark is steeped in the practices of privacy-invasive social media giants such as Facebook and its ancillary companies. Second are the advertising technology companies, surveillance contractors, and intelligence agencies that collect and monitor our actions and related data; as well as the increased ease of use and interoperability brought about by Web 2.0 that has seen a disconnection between technological infrastructure and social connection that acts to limit user permissions and online affordances. Third are concerns for the negative effects associated with depressed mental health and wellbeing caused by “psychologically damaging social networks”, through sleep loss, anxiety, poor body image, real world relationships, and the fear of missing out (FOMO; Royal Society for Public Health (UK) and the Young Health Movement). Here the harms are both individual and societal. Fourth is the intended acceleration toward post-quantum IoT (Fernández-Caramés), as quantum computing’s digital components are continually being miniaturised. This is coupled with advances in electrical battery capacity and interconnected telecommunications infrastructures. The result of such is that the ontogenetic capacity of the powerfully advanced network/s affords supralevel surveillance. What this means is that through devices and the services that they provide, individuals’ data is commodified (Neff and Nafus; Nissenbaum and Patterson). Personal data is enmeshed in ‘things’ requiring that the decisions that are both overt, subtle, and/or hidden (dark) are scrutinised for the various ways they shape social norms and create consequences for public discourse, cultural production, and the fabric of society (Gillespie). Data and personal information are retrievable from devices, sharable in SOS, and potentially exposed across networks. For these reasons, some have chosen to go dark by being “off the grid”, judiciously selecting their means of communications and their ‘friends’ carefully. 2. Is There Room for Privacy Any More When Everyone in SOS Is Watching? An interesting turn comes through counterarguments against overarching institutional surveillance that underscore the uses of technologies to watch the watchers. This involves a practice of counter-surveillance whereby technologies are tools of resistance to go ‘dark’ and are used by political activists in protest situations for both communication and avoiding surveillance. This is not new and has long existed in an increasingly dispersed media landscape (Cinque, Changing Media Landscapes). For example, counter-surveillance video footage has been accessed and made available via live-streaming channels, with commentary in SOS augmenting networking possibilities for niche interest groups or micropublics (Wilson and Serisier, 178). A further example is the Wordpress site Fitwatch, appealing for an end to what the site claims are issues associated with police surveillance (fitwatch.org.uk and endpolicesurveillance.wordpress.com). Users of these sites are called to post police officers’ identity numbers and photographs in an attempt to identify “cops” that might act to “misuse” UK Anti-terrorism legislation against activists during legitimate protests. Others that might be interested in doing their own “monitoring” are invited to reach out to identified personal email addresses or other private (dark) messaging software and application services such as Telegram (freeware and cross-platform). In their work on surveillance, Mann and Ferenbok (18) propose that there is an increase in “complex constructs between power and the practices of seeing, looking, and watching/sensing in a networked culture mediated by mobile/portable/wearable computing devices and technologies”. By way of critical definition, Mann and Ferenbok (25) clarify that “where the viewer is in a position of power over the subject, this is considered surveillance, but where the viewer is in a lower position of power, this is considered sousveillance”. It is the aspect of sousveillance that is empowering to those using dark SOS. One might consider that not all surveillance is “bad” nor institutionalised. It is neither overtly nor formally regulated—as yet. Like most technologies, many of the surveillant technologies are value-neutral until applied towards specific uses, according to Mann and Ferenbok (18). But this is part of the ‘grey area’ for understanding the impact of dark SOS in regard to which actors or what nations are developing tools for surveillance, where access and control lies, and with what effects into the future. 3. Big Brother Watches, So What Are the Alternatives: Whither the Gazing Elite in Dark SOS? By way of conceptual genealogy, consideration of contemporary perceptions of surveillance in a visually networked society (Cinque, Changing Media Landscapes) might be usefully explored through a revisitation of Jeremy Bentham’s panopticon, applied here as a metaphor for contemporary surveillance. Arguably, this is a foundational theoretical model for integrated methods of social control (Foucault, Surveiller et Punir, 192-211), realised in the “panopticon” (prison) in 1787 by Jeremy Bentham (Bentham and Božovič, 29-95) during a period of social reformation aimed at the improvement of the individual. Like the power for social control over the incarcerated in a panopticon, police power, in order that it be effectively exercised, “had to be given the instrument of permanent, exhaustive, omnipresent surveillance, capable of making all visible … like a faceless gaze that transformed the whole social body into a field of perception” (Foucault, Surveiller et Punir, 213–4). In grappling with the impact of SOS for the individual and the collective in post-digital times, we can trace out these early ruminations on the complex documentary organisation through state-controlled apparatuses (such as inspectors and paid observers including “secret agents”) via Foucault (Surveiller et Punir, 214; Subject and Power, 326-7) for comparison to commercial operators like Facebook. Today, artificial intelligence (AI), facial recognition technology (FRT), and closed-circuit television (CCTV) for video surveillance are used for social control of appropriate behaviours. Exemplified by governments and the private sector is the use of combined technologies to maintain social order, from ensuring citizens cross the street only on green lights, to putting rubbish in the correct recycling bin or be publicly shamed, to making cashless payments in stores. The actions see advantages for individual and collective safety, sustainability, and convenience, but also register forms of behaviour and attitudes with predictive capacities. This gives rise to suspicions about a permanent account of individuals’ behaviour over time. Returning to Foucault (Surveiller et Punir, 135), the impact of this finds a dissociation of power from the individual, whereby they become unwittingly impelled into pre-existing social structures, leading to a ‘normalisation’ and acceptance of such systems. If we are talking about the dark, anxiety is key for a Ministry of SOS. Following Foucault again (Subject and Power, 326-7), there is the potential for a crawling, creeping governance that was once distinct but is itself increasingly hidden and growing. A blanket call for some form of ongoing scrutiny of such proliferating powers might be warranted, but with it comes regulation that, while offering certain rights and protections, is not without consequences. For their part, a number of SOS platforms had little to no moderation for explicit content prior to December 2018, and in terms of power, notwithstanding important anxiety connected to arguments that children and the vulnerable need protections from those that would seek to take advantage, this was a crucial aspect of community building and self-expression that resulted in this freedom of expression. In unearthing the extent that individuals are empowered arising from the capacity to post sexual self-images, Tiidenberg ("Bringing Sexy Back") considered that through dark SOS (read here as unregulated) some users could work in opposition to the mainstream consumer culture that provides select and limited representations of bodies and their sexualities. This links directly to Mondin’s exploration of the abundance of queer and feminist p*rnography on dark SOS as a “counterpolitics of visibility” (288). This work resulted in a reasoned claim that the technological structure of dark SOS created a highly political and affective social space that users valued. What also needs to be underscored is that many users also believed that such a space could not be replicated on other mainstream SOS because of the differences in architecture and social norms. Cho (47) worked with this theory to claim that dark SOS are modern-day examples in a history of queer individuals having to rely on “underground economies of expression and relation”. Discussions such as these complicate what dark SOS might now become in the face of ‘adult’ content moderation and emerging tracking technologies to close sites or locate individuals that transgress social norms. Further, broader questions are raised about how content moderation fits in with the public space conceptualisations of SOS more generally. Increasingly, “there is an app for that” where being able to identify the poster of an image or an author of an unknown text is seen as crucial. While there is presently no standard approach, models for combining instance-based and profile-based features such as SVM for determining authorship attribution are in development, with the result that potentially far less content will remain hidden in the future (Bacciu et al.). 4. There’s Nothing New under the Sun (Ecclesiastes 1:9) For some, “[the] high hopes regarding the positive impact of the Internet and digital participation in civic society have faded” (Schwarzenegger, 99). My participant observation over some years in various SOS, however, finds that critical concern has always existed. Views move along the spectrum of thinking from deep scepticisms (Stoll, Silicon Snake Oil) to wondrous techo-utopian promises (Negroponte, Being Digital). Indeed, concerns about the (then) new technologies of wireless broadcasting can be compared with today’s anxiety over the possible effects of the internet and SOS. Inglis (7) recalls, here, too, were fears that humanity was tampering with some dangerous force; might wireless wave be causing thunderstorms, droughts, floods? Sterility or strokes? Such anxieties soon evaporated; but a sense of mystery might stay longer with evangelists for broadcasting than with a laity who soon took wireless for granted and settled down to enjoy the products of a process they need not understand. As the analogy above makes clear, just as audiences came to use ‘the wireless’ and later the internet regularly, it is reasonable to argue that dark SOS will also gain widespread understanding and find greater acceptance. Dark social spaces are simply the recent development of internet connectivity and communication more broadly. The dark SOS afford choice to be connected beyond mainstream offerings, which some users avoid for their perceived manipulation of content and user both. As part of the wider array of dark web services, the resilience of dark social spaces is reinforced by the proliferation of users as opposed to decentralised replication. Virtual Private Networks (VPNs) can be used for anonymity in parallel to TOR access, but they guarantee only anonymity to the client. A VPN cannot guarantee anonymity to the server or the internet service provider (ISP). While users may use pseudonyms rather than actual names as seen on Facebook and other SOS, users continue to take to the virtual spaces they inhabit their off-line, ‘real’ foibles, problems, and idiosyncrasies (Chenault). To varying degrees, however, people also take their best intentions to their interactions in the dark. The hyper-efficient tools now deployed can intensify this, which is the great advantage attracting some users. In balance, however, in regard to online information access and dissemination, critical examination of what is in the public’s interest, and whether content should be regulated or controlled versus allowing a free flow of information where users self-regulate their online behaviour, is fraught. O’Loughlin (604) was one of the first to claim that there will be voluntary loss through negative liberty or freedom from (freedom from unwanted information or influence) and an increase in positive liberty or freedom to (freedom to read or say anything); hence, freedom from surveillance and interference is a kind of negative liberty, consistent with both libertarianism and liberalism. Conclusion The early adopters of initial iterations of SOS were hopeful and liberal (utopian) in their beliefs about universality and ‘free’ spaces of open communication between like-minded others. This was a way of virtual networking using a visual motivation (led by images, text, and sounds) for consequent interaction with others (Cinque, Visual Networking). The structural transformation of the public sphere in a Habermasian sense—and now found in SOS and their darker, hidden or closed social spaces that might ensure a counterbalance to the power of those with influence—towards all having equal access to platforms for presenting their views, and doing so respectfully, is as ever problematised. Broadly, this is no more so, however, than for mainstream SOS or for communicating in the world. References Bacciu, Andrea, Massimo La Morgia, Alessandro Mei, Eugenio Nerio Nemmi, Valerio Neri, and Julinda Stefa. “Cross-Domain Authorship Attribution Combining Instance Based and Profile-Based Features.” CLEF (Working Notes). Lugano, Switzerland, 9-12 Sep. 2019. Bentham, Jeremy, and Miran Božovič. The Panopticon Writings. London: Verso Trade, 1995. Biddle, Peter, et al. “The Darknet and the Future of Content Distribution.” Proceedings of the 2002 ACM Workshop on Digital Rights Management. Vol. 6. Washington DC, 2002. Bruns, Axel. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang, 2008. Chenault, Brittney G. “Developing Personal and Emotional Relationships via Computer-Mediated Communication.” CMC Magazine 5.5 (1998). 1 May 2020 <http://www.december.com/cmc/mag/1998/may/chenault.html>. Cho, Alexander. “Queer Reverb: Tumblr, Affect, Time.” Networked Affect. Eds. K. Hillis, S. Paasonen, and M. Petit. Cambridge, Mass.: MIT Press, 2015: 43-58. Cinque, Toija. Changing Media Landscapes: Visual Networking. London: Oxford UP, 2015. ———. “Visual Networking: Australia's Media Landscape.” Global Media Journal: Australian Edition 6.1 (2012): 1-8. Cinque, Toija, and Adam Brown. “Educating Generation Next: Screen Media Use, Digital Competencies, and Tertiary Education.” Digital Culture & Education 7.1 (2015). Draper, Nora A., and Joseph Turow. “The Corporate Cultivation of Digital Resignation.” New Media & Society 21.8 (2019): 1824-1839. Fellous, Jean-Marc, and Michael A. Arbib, eds. Who Needs Emotions? The Brain Meets the Robot. New York: Oxford UP, 2005. Fernández-Caramés, Tiago M. “From Pre-Quantum to Post-Quantum IoT Security: A Survey on Quantum-Resistant Cryptosystems for the Internet of Things.” IEEE Internet of Things Journal 7.7 (2019): 6457-6480. Foucault, Michel. Surveiller et Punir: Naissance de la Prison [Discipline and Punish—The Birth of The Prison]. Trans. Alan Sheridan. New York: Random House, 1977. Foucault, Michel. “The Subject and Power.” Michel Foucault: Power, the Essential Works of Michel Foucault 1954–1984. Vol. 3. Trans. R. Hurley and others. Ed. J.D. Faubion. London: Penguin, 2001. Gehl, Robert W. Weaving the Dark Web: Legitimacy on Freenet, Tor, and I2P. Cambridge, Massachusetts: MIT Press, 2018. Gehl, Robert, and Fenwick McKelvey. “Bugging Out: Darknets as Parasites of Large-Scale Media Objects.” Media, Culture & Society 41.2 (2019): 219-235. Gillespie, Tarleton. Custodians of the Internet: Platforms, Content Moderation, and the Hidden Decisions That Shape Social Media. London: Yale UP, 2018. Habermas, Jürgen. The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society. Trans. Thomas Burger with the assistance of Frederick Lawrence. Cambridge, Mass.: MIT Press, 1989. Inglis, Ken S. This Is the ABC: The Australian Broadcasting Commission 1932–1983. Melbourne: Melbourne UP, 1983. Iron Maiden. “Fear of the Dark.” London: EMI, 1992. Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006. Lasica, J. D. Darknet: Hollywood’s War against the Digital Generation. New York: John Wiley and Sons, 2005. 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Dawn Nafus. 2016. 68-79. O’Loughlin, Ben. “The Political Implications of Digital Innovations.” Information, Communication and Society 4.4 (2001): 595–614. Quandt, Thorsten. “Dark Participation.” Media and Communication 6.4 (2018): 36-48. Royal Society for Public Health (UK) and the Young Health Movement. “#Statusofmind.” 2017. 2 Apr. 2021 <https://www.rsph.org.uk/our-work/campaigns/status-of-mind.html>. Statista. “Number of IoT devices 2015-2025.” 27 Nov. 2020 <https://www.statista.com/statistics/471264/iot-number-of-connected-devices-worldwide/>. Schwarzenegger, Christian. “Communities of Darkness? Users and Uses of Anti-System Alternative Media between Audience and Community.” Media and Communication 9.1 (2021): 99-109. Stoll, Clifford. Silicon Snake Oil: Second Thoughts on the Information Highway. Anchor, 1995. Tiidenberg, Katrin. “Bringing Sexy Back: Reclaiming the Body Aesthetic via Self-Shooting.” Cyberpsychology: Journal of Psychosocial Research on Cyberspace 8.1 (2014). The Great Hack. Dirs. Karim Amer, Jehane Noujaim. Netflix, 2019. The Social Dilemma. Dir. Jeff Orlowski. Netflix, 2020. Turkle, Sherry. The Second Self: Computers and the Human Spirit. Cambridge, Mass.: MIT Press, 2005. Turkle, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. UK: Hachette, 2017. Turow, Joseph, and Andrea L. Kavanaugh, eds. The Wired Homestead: An MIT Press Sourcebook on the Internet and the Family. Cambridge, Mass.: MIT Press, 2003. Von Nordheim, Gerret, and Katharina Kleinen-von Königslöw. “Uninvited Dinner Guests: A Theoretical Perspective on the Antagonists of Journalism Based on Serres’ Parasite.” Media and Communication 9.1 (2021): 88-98. Williams, Chris K. “Configuring Enterprise Public Key Infrastructures to Permit Integrated Deployment of Signature, Encryption and Access Control Systems.” MILCOM 2005-2005 IEEE Military Communications Conference. IEEE, 2005. Wilson, Dean, and Tanya Serisier. “Video Activism and the Ambiguities of Counter-Surveillance.” Surveillance & Society 8.2 (2010): 166-180.

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Watkins, Megan. "No Body, Never Mind." M/C Journal 8, no.6 (December1, 2005). http://dx.doi.org/10.5204/mcj.2451.

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In a recent book, the neuroscientist Antonio Damasio used the phrase “No body, never mind” to sum up the ways in which Spinoza prefigured much recent neurobiology in his conception of a psychophysical parallelism. As Damasio (213) explains, Spinoza “is stating that the idea of an object in a given mind cannot occur without the existence of the body; or without the occurrence of certain modifications on that body as caused by the object, No body, never mind”. Given that education is generally understood as a cognitive process with a focus on the mind at the expense of the body, Spinoza’s insights are particularly interesting. We tend to forget the bodily dimension of learning; how, as children beginning to write, we had to labour over forming letters, using the appropriate pen grip and sitting correctly. While the physicality of literate practice may have long since been obscured by the habituation of these skills, at times we are still reminded of the visceral nature of learning, such as, when we have to apply ourselves to a task but lack the motivation to do so. I know that I develop an unsettled feeling, a certain restlessness, that seems to pervade my body leading me to engage in a range of diversionary tactics such as ringing a friend, making a coffee or rechecking my email. I don’t seem to be able to muster the physical effort to apply myself; I simply lack the necessary interest to start work. To the psychologist, Silvan Tomkins, interest is crucial. Coupled with excitement, it is one of the nine affects he identifies as innate to humans. He explains, “without interest the development of thinking and the conceptual apparatus would be seriously impaired” (Tomkins 343). As an affect, interest has a physiological basis and it is with this that I want to engage. Drawing briefly on an empirical study related to these issues in primary school classrooms, I want to examine how interest is generated by the particular practices that teachers employ. While my focus is the early years of school, this study has relevance to all levels of education. With innovation in this area conceived in terms of on-line delivery (Brabazon) and student-directed learning, contemporary pedagogy is witnessing a marginalisation of the teacher (McWilliam). What I want to do here is to reassert the importance of their role by demonstrating how teachers can engender interest and to consider the ways this affects student learning. In his discussion of interest, Tomkins begins by making reference to Darwin’s work on emotions, a term Tomkins avoids in favour of affect (1). He points out that while Darwin managed to catalogue surprise and meditation, he neglected to include interest within his typology. Tomkins feels this omission was a result of Darwin misinterpreting the affect, viewing the interest and excitement he invested in his work as simply a function of thinking. Darwin’s mistake was to fuse the corporeal with the cognitive or, rather, to collapse the former into the latter, ignoring how thought arises, as Spinoza points out, from some impact or modification of the body. This should not be understood in terms of simple causality or an account of the interaction between body and mind. As Spinoza (2) explains, “the body cannot determine the mind to thinking and the mind cannot determine the body to motion, to rest, or to anything else”. As far as Spinoza was concerned, the mind and the body are one and the same thing (7S). They exist in an isomorphic relation which allows for an analytic distinction to be made between the two. Spinoza’s ontology meshes nicely with Tomkins’ notion of affect. As Gibbs (340) writes in her account of Tomkins, he “makes clear that there can be no ‘pure cognition’ no cognition uncontaminated by the richness of the sensate experience, including affective experience”. Thought, therefore, can be understood as a product of affect; a function of our bodily reactions to everyday experience. While there is considerable complementarity between Spinoza and Tomkins in terms of affect and conceptions of the mind/body relation, what I find particularly useful about Spinoza is that in his discussion of affect he makes a distinction between what he calls affectus and affectio. The former refers to the force or the impact of an affecting body; the latter denotes the actual state of the affected body: affect as process and product (Deleuze 49). This seems a useful distinction in theorising pedagogy as it provides a mechanism for understanding how what teachers do in classrooms impacts upon students’ bodies and minds. The notion of affectio also seems to imply that affects are not fleeting – having only transitory effect – although they may be. Rather, it suggests affects can accumulate to become dispositions providing, at one and the same time, the content of mind and the impetus for action. Although never providing any detailed elaboration of these ideas, the early 20th century Russian psychologist, Lev Vygotsky, displayed a similar interest in affect. A leading figure in the field of child language development, Vygotsky (Collected Works 50) was interested in the relationship between intellect and affect. He remarked that, “Among the most basic defects of traditional approaches to the study of psychology has been the isolation of the intellectual from the volitional and affective aspects of consciousness”. Vygotsky was critical of psychology’s neglect of the body and found Spinoza’s psychophysical parallelism and his notion of affect useful in explaining how consciousness functions as an embodied phenomenon (Vygotsky, Emotions). Within education, however, Vygotsky is best known for his theory of the Zone of Proximal Development (ZPD) which refers to the gap between children’s actual development determined by independent problem solving and their potential development achieved when assisted (Vygotsky, Thought 187). The form of assistance Vygotsky intended was not simply that which results from peer collaboration. Although he felt the support of more knowledgeable peers could be beneficial, he placed strong emphasis on the role of the teacher and the power of instruction (Vygotsky, Thought 157). This relationship between affect and the ZPD is particularly interesting yet, due to his untimely death, this was something Vygotsky was never able to pursue. It seems possible, however, that the enhanced performance a child achieves when assisted could be related to the interest that a teacher induces given, as Tomkins explains, that interest has “a physiological function as an aid to sustained effort” (Tomkins 33). It was these ideas that came to mind as I was interviewing one of fifteen teachers as part of a study into teaching desire. As less and less emphasis seems to be placed on whole-class instruction, with a preference for independent and group-based learning, I was keen to investigate which pedagogic modes teachers considered the most effective and which gave them the greatest sense of satisfaction. I began by asking teachers about their practice and having them identify their pedagogy as being either more teacher or student-directed. As with most of the teachers in the study, Nerida, a Year 2 teacher, saw her approach to teaching as more student-directed or progressivist in design. She displayed a reluctance to foreground her role in the classroom and her involvement in her students’ learning. As the interview progressed, however, and she began to discuss specific examples of her practice, it became clear that her desire to teach was more obviously realised through whole-class instruction; the actual performance of teaching and engaging with students. She took great delight in describing a lesson on syllable poems that had taken place on the day of the interview. She explained, today it was just one of those lessons where it was like, ‘Wow’, I wish everyday was like that. And, we made one up together and they were coming up with all these fantastic descriptive words and this whole year I’ve been drumming it into them. She then provided more detail about her role in the lesson: Well, we made it quite fun. Like I was hopping in and out of them and walking in amongst them and I‘m going, ‘Okay, what’s another descriptive word about this?’, and then they would all cheer and I’d write it on the board. And do you know what I mean? I suppose it is your personality that comes through. In explaining the effect of the lesson on both herself and the class, she pointed out that you have the same feeling I think as the kids because they are excited about a particular activity, or a particular experience and you think ‘Oh’! You are excited for them because what you wanted them to learn is what they’re actually learning … Yeah. And so they did it and it was just like you could see the kids’ faces. I mean I know it’s like the cliché thing but you could just tell that they were so into it. In her account of this lesson Nerida effectively captures the way in which her pedagogy impacts upon her students. In teaching the class she was not only assisting them to arrive at a bank of words they could use in their own poems, with this input acting as an aid to cognition, the highly performative nature of her delivery imbued her students with the interest to engage in the task, with the arousal of this affect providing additional stimulus for academic endeavour. To Nerida, this interest was displayed on her students’ faces, the site on which Tomkins explains, affect is most clearly evident. While Nerida is probably referring to the students’ wide-eyed smiles, an expression of their joy at her performance, Tomkins points out how a faraway look may also be diagnostic of interest signalling an individual is tracking a memory or idea and is engaged in exploring her/his own thoughts (Tomkins 339). This point is significant in relation to criticisms of teacher-directed learning as passive pedagogy. It suggests that even without the kind of enthusiastic delivery that Nerida provides, instruction can be interesting with passivity indicating cognitive activity rather than a lack of engagement in learning. The interest that Nerida encourages in her students also seems a function of contagion. Tomkins (297) and more recently Brennan explore this aspect of affect and it seems of particular relevance within a classroom context. The intercorporeal dynamic of teacher and students is heightened with a mass of bodies participating in a common activity. Interest is intensified by the corporate nature of learning which, given Nerida’s comments, seemed to provide the necessary stimulus for students to then complete their work on an individual basis. It is important to note, however, that it is not only this single performance by Nerida that enables her students to successfully complete their work. Their interest needs to be sustained and this is dependent on students already possessing the ability to complete the task. Interest and ability operate in tandem and it is the accumulation of interest that supplies the necessary effort to acquire ability. In addition to igniting her students’ interest, Nerida supplied the foundation whereby this affect would prove effective. As she explains, “this whole year I’ve been drumming it into them”. Students could write expressive poems as they had embodied the knowledge to do so and the pedagogy their teacher employed ensured they had the interest required to apply what they had learned. The affects that Nerida generated have a corporeal basis and it is this affective transaction between teacher and student that provided the impetus for learning. In theorising pedagogy it is useful to consider the bodily nature of learning and to engage with what Damasio points out, namely, “No body, never mind”. References Brabazon, Tara. Digital Hemlock. Sydney: UNSW Press, 2002. Brennan, Teresa. The Transmission of Affect. Ithaca: Cornell UP, 2004. Damasio, Antonio. Looking for Spinoza: Joy, Sorrow and the Feeling Brain. London: William Heinemann, 2003. Deleuze, Gilles. Spinoza: Practical Philosophy. Trans. Robert Hurley. San Francisco: City Lights Books, 1988. Gibbs, Anna. “Disaffected.” Continuum: Journal of Media and Cultural Studies 16.3 (2002): 335-41. McWilliam, Erica. “Admitting Impediments: Or Things to Do with Bodies in the Classroom.” Cambridge Journal of Education 26.2 (1996): 367-78. Probyn, Elspeth. Blush, Faces of Shame. Sydney: UNSW Press, 2005. Spinoza, Baruch. “The Ethics.” In E. Curley (Ed. & Trans.), A Spinoza Reader: The Ethics and Other Works: Benedict de Spinoza. Princeton: Princeton UP, 1994. Tomkins, Silvan. Affect, Imagery and Consciousness. New York: Springer, 1962. Vygotsky, Lev. “Spinoza’s Theory of the Emotions in Light of Contemporary Psychoneurology.” Society Studies in Philosophy 10 (1972): 362-82. Vygotsky, Lev. “The Problem and the Method of Investigation.” In R.W. Rieber & A.S. Carton, eds., The Collected Works of L.S. Vygotsky 1 (1987): 43-51. Vygotsky, Lev. Thought and Language. Cambridge, Massachusetts: MIT P, 1996. Citation reference for this article MLA Style Watkins, Megan. "No Body, Never Mind: Interest, Affect and Classroom Practice." M/C Journal 8.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0512/06-watkins.php>. APA Style Watkins, M. (Dec. 2005) "No Body, Never Mind: Interest, Affect and Classroom Practice," M/C Journal, 8(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0512/06-watkins.php>.

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Smith, Sean Aylward. "Ya Bloody Cappie!" M/C Journal 2, no.4 (June1, 1999). http://dx.doi.org/10.5204/mcj.1759.

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i'm going shopping -- but i'm not telling you where! What does one do when one opens the pages of one's favourite style bible -- in this case, the British magazine The Face -- and finds one's aesthetic choices stereotyped remorselessly? This unfortunate scenario confronted a humble graduate student a few months ago when I opened the March 1999 issue to find an article titled, appropriately, "Shopping". Written by one of The Face's staff journalists -- identified only by the initials 'JS' -- and subtitled "The yuppie's not dead. He's just changed his shoes", the article made a comparison between current aesthetic practices I am only too consciously aware of and that dreaded and reviled icon of the eighties, the yuppie. What I did -- once I recovered from the melodrama of being aesthetically outed in an international style magazine, that is -- was to think about the politics of aesthetics. In particular, about the connection between popular aesthetic practices and emergent class formations. of porterage bags and obscure label sneakers "In the Eighties everyone wanted to be a yuppie -- young, successful, status-driven, consumerist" begins the fateful article, "living the high life with a low regard for anything that wasn't flash, fancy or requiring gold credit". It wasn't enough to simply have money, you had to demonstrate it too. But the turn of the decade brought an end to this malignant species -- or so at least The Face says, and who am I to disagree with them? But in the dying days of the current decade, The Face believes it has identified a new breed of consumer -- the "consumer of alternative pricey products" or more succinctly, the cappie. Unlike the yuppie, for whom -- discursively, at least -- no act of consumption could be too conspicuous, the cappie is very particular about their consumer practices. If it's not obscure, if it's not hard to get, it doesn't rate. The cappie is fussy about their choices, about their consumer satisfaction. They don't know compromise: they want it, they can buy it -- and, if it's the right thing, at any price. Examples of consumer goods which attract the eye of the cappie include -- and it was here that I started to get worried -- obscure label trainers, rare Japanese denim (didn't you ever wonder what the story behind G-Star was?), the Massive Attack box collection and porterage bags. As someone who has scanned the streets of Brisbane to make sure not too many people have porterage bags like my own and who won't buy trainers unless they have a very high scarcity value, I felt unwillingly but undeniably interpellated by this article. Particularly when it concluded by saying "make no mistake -- [the cappie] is no less a consumer than the yuppie was". Ouch. However, it seems to me that The Face, as is so often the case, only got it half right. Not that I'm not a consumer (that would be special pleading!): after all, as a citizen of a client state of the United States, the economic function of which is to absorb the overproduction capacity of our host nation, I could hardly be anything else. No, it is the particular origin of the aesthetic of consumption practised/performed by cappies like me that The Face got wrong, and there is both textual and anecdotal evidence to support this claim. Textually, there is a significant difference between the aesthetic of consumption of the yuppie and that of the cappie as they are presented by The Face. The yuppie aesthetic was based, The Face argues, on the public display of a "common currency of success": "the wide-wheeled flash car, the wide-shouldered Italian suit, the celebrity restaurant" -- the conspicuous consumption of a set register of signifiers that denoted the exercise and possession of economic capital. In contrast, the cappie aesthetic as defined by The Face eschews the display of economic capital in favour of a fluctuating and eclectic register of signifiers -- the preferred labels are obscure and niche, their recognition unnecessary: "if you haven't heard of it, so much the better. ... He knows it's right, he doesn't need you to know" [italics and gender-exclusive pronouns in original]. Anecdotally, the consumption patterns practiced by myself and others who share a similar sense of aesthetics have been honed through years spent scouring op-shops for good scores. The trainers I like are not merely rare, they're also extraordinarily cheap. The football jersey I spent months searching for had to satisfy two important criteria on top of looking good: it had to be obscure, and it had to be a bargain. Now, to be sure, I was searching for the football jersey in the UK, which for an Australian is not a cheap holiday destination, and the trainers I prefer are cheap by my standards but not necessarily in an absolute sense, so I'm not trying to argue that the cappie -- assuming I am a suitable example of one -- is without economic capital. However, what I am arguing is that this aesthetic practice does not privilege the mere possession of economic capital, except as it enables the performance of the preferred stylistic register: that the determinant of last instance of the cappie aesthetic is not the ability to buy the appropriate significatory register but the knowledge of what it constitutes and how to read it. If there is the public display of distinction taking place in this aesthetic -- and I would suggest that, like all aesthetics, there clearly is -- it is not economic capital that is being conspicuously consumed, but cultural capital: i.e., knowledge. If the origin of the aesthetic of consumption identified by The Face as 'cappie' is the possession of cultural capital rather than economic capital, then it is both significantly different from the aesthetic of conspicuous consumption metonymically represented in the figure of the yuppie and considerably more interesting. The ubiquity of the yuppie subject in the Eighties can be read, as a number of scholars including Jane Feuer and Fredric Jameson have argued, as a representation of the embourgeoisment -- either practically or spectrally -- of the professional-managerial class as it grew in importance to the functioning of the US economy and its satellite nations. Jane Feuer, the American scholar of television and soap opera argues, for example, that 'yuppiedom' as it was manifest in the USA in the 1980s was ideologically and aesthetically elitist (Feuer 14), and combined "fiscal conservatism and relatively liberal social values" (44). Feuer equates the class identity of the young, urban, highly-remunerated and ambitious professional with the more general and more ambivalent 'professional-managerial class' of educated and managerial workers who nevertheless didn't own the means of production. "In a sense", says Feuer, only somewhat facetiously, "during the 1980s Marxist academics were yuppies who couldn't afford BMWs" (46). Feuer supports this assertion by arguing that during this period, the 'yuppie audience', as she designates the demographic segment who positively responded to their interpellation, and the professional-managerial class shared similar aesthetic and lifestyle values -- that is, they shared the same discriminators of taste and distinction, in the Bourdieuan sense. As a result, the rise of this new consuming subject, the cappie, which eschews the aesthetic codes of conspicuous consumption in favour of an aesthetic based on the possession and performance of accumulated knowledge, of cultural capital, suggests that it represents the aspirations and affectations of a significant class fraction outside existing class structures -- outside, because its aesthetic codes are based not upon economic capital, the determinant of last resort of class location within capitalist economies, but of embodied knowledge: of cultural capital. However, this is not to suggest that the cappie aesthetic is better or more democratic than an aesthetic based upon the conspicuous consumption of economic capital. There is enough scholarship that contributes to "the alliance between cultural studies, liberal multiculturalism and transnational capitalism", as the Marxist literary critic Terry Eagleton caustically puts it, without me contributing to this sorry corpus as well. For although the cappie does not depend upon economic capital for its ultima ratio, it is still, as an aesthetic practice, a regime of discrimination. As such, there are a number of possible future trajectories available to the cappie aesthetic, the selection of which will define retrospectively what it always was. Firstly, it is possible that the cappie is the latest in a long series of subordinate aesthetic practices -- that is, subcultures -- that exist below the dominant aesthetic practice of conspicuous economic consumption and which value forms of capital de-valued by the hegemonic aesthetic. In this way the cappie might take its place next to the beat poet, the mod, the punk and the raver, as an iconic representation of a (predominantly youth) subculture that defines itself against and in relation to the dominant aesthetic practice. It is also possible that the cappie might follow the same trajectory that the yuppie did. As Feuer argues, the yuppie began as an aesthetic practice that valued cultural capital at least as much as economic capital, but which, through its interpellation as the 'yuppie audience' of a significant fraction of the recently economically enfranchised professional-managerial class became, briefly, the hegemonic aesthetic practice in the US in the 1980s. There is also a third possibility, however, that I am most interested in: that the emergent cappie aesthetic, independent of but not unresponsive to existing aesthetic practices, is the subjective manifestation of ongoing changes in the mode of production in advanced capitalist economies from an industrial base to an informational one. There isn't the space here to argue the existence of this transformation, and so I shall instead direct the reader to the magisterial 3 volume work by the Spanish sociologist Manuel Castells, The Informational Age: Economy, Society and Culture. However, given the reality, in whatever form, of this gradual transformation from an industrial mode of production to one that is primarily informational, then it follows that the simultaneous product of and precondition for this transformation has been the ongoing commodification of knowledge, or more precisely, the "integration of knowledge into commodity production" (Frow 91). As a result of this transformation, the expertise and credentials possessed as cultural capital by the emerging knowledge class become more generally and reliably convertable into economic capital: cultural capital becomes a means of production. What the emergence of the cappie aesthetic is doing then is marking the coming to power of this particular class fraction through the conspicuous display of artefacts that signify not money but skill: knowledge. Furthermore, the cappie aesthetic signifies this emerging power of a knowledge class not qua economic enfranchisment, as the yuppie did, but on its own terms, through the reification of the form of capital -- cultural capital -- that is peculiar to itself. The cappie thus brings together the three forms of cultural capital, as the French sociologist Pierre Bourdieu has defined them, in the body of the 'cappie subject': institutionalised, in the form of educational qualifications, the certification of which is done by the university system through which this article is being circulated; objectified, in the cultural products of the cappie; and embodied "in the form of long-lasting dispositions of the mind and body" -- that is, as aesthetics (243). In particular, it is this embodiment, through aesthetics, of cultural capital that interests me about The Face's construction of the cappie. For this embodiment of certified knowledge and expertise manifest through its performance of deliberately obscure and shifting aesthetic registers implies a particular awareness of the self, one that is very similar to what Michel Foucault, in a somewhat different context, has called enkrateia. In The History of Sexuality, Volume 2: The Use of Pleasure, Foucault defines enkrateia as a combative relation of the self to the self, "a domination of the self by oneself and ... the effort that this demands" (65). Distinguishing enkrateia (translated into English as 'continent') from 'moderation' (sophrosyne), Foucault argues that the 'continent' self "experiences pleasures that are not in accord with reason, but [is] no longer ... carried away by them" (66). For Foucault, enkrateia is one of the "technologies of the self", those techniques which permit individuals to effect by their own means or with the help of others a certain number of operations on their own bodies and souls, thoughts, conduct, and way of being, so as to transform themselves. (Technologies of the Self, 18) That is, the subjective constitution of knowledge of the self as self-mastery is what gives the subject the ability -- and for Foucault, following classical Greek philosophers, the right -- to govern others. In this sense then -- and without wishing to diminish my own awkward interpellation by this aesthetic mode -- as a description of the popular consumption practice named by The Face as 'the cappie', (although I might wish to expand that acronym simply as 'the consumer of alternative products'), this notion of enkrateia -- power over others gained through knowledge of and power over the self -- pointedly locates the emerging class privilege and power enabled through and by this particular aesthetic practice. In a society in which the dominant form of capital is increasingly becoming information, and in which capital is increasingly regarded as information, the conspicuous display of exclusive forms of knowledge by the cappie aesthetic is not so much a reaction against capitalist consumption aesthetics as a recognition and performance of the rising social power and influence of the class fraction interpellated and addressed by this aesthetic practice. If aesthetic practices are distillations and embodiments of class aspirations and expectations -- and I hope I've argued that they are -- and if the aesthetic practice signified by The Face's 'cappie' is in fact markedly different from the practice of conspicuous consumption that came to be reviled, rightly, as 'yuppie' -- in as much as 'the cappie' disregards ostentatious displays of economic capital in favour of no less arrogant displays of embodied cultural capital -- then the cappie is the marker of the emergence of a new class formation. And although mapping the precise topography of this class fraction will consume the entirety of my doctorate, and even then not exhaustively, I can say that the 'knowledge class', identification of which is based upon possession of a necessary quantity of cultural capital -- that is, of education, aesthetic modes and inscribed competencies --, is both the result and engine of an emergent mode of production that is bringing about a transformation of apparatus of contemporary capitalism. And that this isn't necessarily a good thing. References Bourdieu, Pierre. "The Forms of Capital." Handbook for the Theory and Research for the Sociology of Education. Ed. John G. Richardson. New York: Greenwood, 1986. 241-58. Castells, Manuel. The Informational Age: Economy, Society and Culture. Vol 1-3. Malden, MA.: Blackwell Publishers, 1996-8. Eagleton, Terry. "In the Gaudy Supermarket." London Review of Books Online 21.10 (1999). 10 June 1999 <http://www.lrb.co.uk/v21/n10/eagl2110.htm>. "Shopping." The Face Mar. 1997: 24. Feuer, Jane. Seeing through the Eighties: Television and Reaganism. Durham: Duke UP, 1995. Foucault, Michel. The Care of the Self. The History of Sexuality vol. 3. Trans. Robert Hurley. New York: Pantheon Books, 1986. Frow, John. Cultural Studies and Cultural Value. Oxford: Clarendon P, 1995. Martin, Luther H., Huck Gutman, and Patrick H. Hutton, eds. Technologies of the Self: A Seminar with Michel Foucault. Amherst: U of Massachusetts P, 1988. Citation reference for this article MLA style: Sean Aylward Smith. "Ya Bloody Cappie!." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/cappie.php>. Chicago style: Sean Aylward Smith, "Ya Bloody Cappie!," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/cappie.php> ([your date of access]). APA style: Sean Aylward Smith. (1999) Ya bloody cappie!. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/cappie.php> ([your date of access]).

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Nairn, Angelique. "Chasing Dreams, Finding Nightmares: Exploring the Creative Limits of the Music Career." M/C Journal 23, no.1 (March18, 2020). http://dx.doi.org/10.5204/mcj.1624.

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In the 2019 documentary Chasing Happiness, recording artist/musician Joe Jonas tells audiences that the band was “living the dream”. Similarly, in the 2012 documentary Artifact, lead singer Jared Leto remarks that at the height of Thirty Seconds to Mars’s success, they “were living the dream”. However, for both the Jonas Brothers and Thirty Seconds to Mars, their experiences of the music industry (much like other commercially successful recording artists) soon transformed into nightmares. Similar to other commercially successful recording artists, the Jonas Brothers and Thirty Seconds to Mars, came up against the constraints of the industry which inevitably led to a forfeiting of authenticity, a loss of creative control, increased exploitation, and unequal remuneration. This work will consider how working in the music industry is not always a dream come true and can instead be viewed as a proverbial nightmare. Living the DreamIn his book Dreams, Carl Gustav Jung discusses how that which is experienced in sleep, speaks of a person’s wishes: that which might be desired in reality but may not actually happen. In his earlier work, The Interpretation of Dreams, Freud argued that the dream is representative of fulfilling a repressed wish. However, the creative industries suggest that a dream need not be a repressed wish; it can become a reality. Jon Bon Jovi believes that his success in the music industry has surpassed his wildest dreams (Atkinson). Jennifer Lopez considers the fact that she held big dreams, had a focussed passion, and strong aspirations the reason why she pursued a creative career that took her out of the Bronx (Thomas). In a Twitter post from 23 April 2018, Bruno Mars declared that he “use [sic] to dream of this sh*t,” in referring to a picture of him performing for a sold out arena, while in 2019 Shawn Mendes informed his 24.4 million Twitter followers that his “life is a dream”. These are but a few examples of successful music industry artists who are seeing their ‘wishes’ come true and living the American Dream.Endemic to the American culture (and a characteristic of the identity of the country) is the “American Dream”. It centres on “a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability and achievement” (Adams, 404). Although initially used to describe having a nice house, money, stability and a reasonable standard of living, the American Dream has since evolved to what the scholar Florida believes is the new ‘aspiration of people’: doing work that is enjoyable and relies on human creativity. At its core, the original American Dream required striving to meet individual goals, and was promoted as possible for anyone regardless of their cultural, socio-economic and political background (Samuel), because it encourages the celebrating of the self and personal uniqueness (Gamson). Florida’s conceptualisation of the New American dream, however, tends to emphasise obtaining success, fame and fortune in what Neff, Wissinger, and Zukin (310) consider “hot”, “creative” industries where “the jobs are cool”.Whether old or new, the American Dream has perpetuated and reinforced celebrity culture, with many of the young generation reporting that fame and fortune were their priorities, as they sought to emulate the success of their famous role models (Florida). The rag to riches stories of iconic recording artists can inevitably glorify and make appealing the struggle that permits achieving one’s dream, with celebrities offering young, aspiring creative people a means of identification for helping them to aspire to meet their dreams (Florida; Samuel). For example, a young Demi Lovato spoke of how she idolised and looked up to singer Beyonce Knowles, describing Knowles as a role model because of the way she carries herself (Tishgart). Similarly, American Idol winner Kelly Clarkson cited Aretha Franklin as her musical inspiration and the reason that she sings from a place deep within (Nilles). It is unsurprising then, that popular media has tended to portray artists working in the creative industries and being paid to follow their passions as “a much-vaunted career dream” (Duffy and Wissinger, 4656). Movies such as A Star Is Born (2018), The Coal Miner’s Daughter (1980), Dreamgirls (2006), Begin Again (2013) and La La Land (2016) exalt the perception that creativity, talent, sacrifice and determination will mean dreams come true (Nicolaou). In concert with the American dream is the drive among creative people pursuing creative success to achieve their dreams because of the perceived autonomy they will gain, the chance of self-actualisation and social rewards, and the opportunity to fulfil intrinsic motivations (Amabile; Auger and Woodman; Cohen). For these workers, the love of creation and the happiness that accompanies new discoveries (Csikszentmihalyi) can offset the tight budgets and timelines, precarious labour (Blair, Grey, and Randle; Hesmondhalgh and Baker), uncertain demand (Caves; Shultz), sacrifice of personal relationships (Eikhof and Haunschild), the demand for high quality products (Gil & Spiller), and the tense relationships with administrators (Bilton) which are known to plague these industries. In some cases, young, up and coming creative people overlook these pitfalls, instead romanticising creative careers as ideal and worthwhile. They willingly take on roles and cede control to big corporations to “realize their passions [and] uncover their personal talent” (Bill, 50). Of course, as Ursell argues in discussing television employees, such idealisation can mean creatives, especially those who are young and unfamiliar with the constraints of the industry, end up immersed in and victims of the “vampiric” industry that exploits workers (816). They are socialised towards believing, in this case, that the record label is a necessary component to obtain fame and fortune and whether willing or unwilling, creative workers become complicit in their own exploitation (Cohen). Loss of Control and No CompensationThe music industry itself has been considered by some to typify the cultural industries (Chambers). Popular music has potency in that it is perceived as speaking a universal language (Burnett), engaging the emotions and thoughts of listeners, and assisting in their identity construction (Burnett; Gardikiotis and Baltzis). Given the place of music within society, it is not surprising that in 2018, the global music industry was worth US$19.1billion (IFPI). The music industry is necessarily underpinned by a commercial agenda. At present, six major recording companies exist and between them, they own between 70-80 per cent of the recordings produced globally (Konsor). They also act as gatekeepers, setting trends by defining what and who is worth following and listening to (Csikszentmihalyi; Jones, Anand, and Alvarez). In essence, to be successful in the music industry is to be affiliated with a record label. This is because the highly competitive nature and cluttered environment makes it harder to gain traction in the market without worthwhile representation (Moiso and Rockman). In the 2012 documentary about Thirty Seconds to Mars, Artifact, front man Jared Leto even questions whether it is possible to have “success without a label”. The recording company, he determines, “deal with the crappy jobs”. In a financially uncertain industry that makes money from subjective or experience-based goods (Caves), having a label affords an artist access to “economic capital for production and promotion” that enables “wider recognition” of creative work (Scott, 239). With the support of a record label, creative entrepreneurs are given the chance to be promoted and distributed in the creative marketplace (Scott; Shultz). To have a record label, then, is to be perceived as legitimate and credible (Shultz).However, the commercial music industry is just that, commercial. Accordingly, the desire to make money can see the intrinsic desires of musicians forfeited in favour of standardised products and a lack of remuneration for artists (Negus). To see this standardisation in practice, one need not look further than those contestants appearing on shows such as American Idol or The Voice. Nowhere is the standardisation of the music industry more evident than in Holmes’s 2004 article on Pop Idol. Pop Idol first aired in Britain from 2001-2003 and paved the way for a slew of similar shows around the world such as Australia’s Popstars Live in 2004 and the global Idol phenomena. According to Holmes, audiences are divested of the illusion of talent and stardom when they witness the obvious manufacturing of musical talent. The contestants receive training, are dressed according to a prescribed image, and the show emphasises those melodramatic moments that are commercially enticing to audiences. Her sentiments suggest these shows emphasise the artifice of the music industry by undermining artistic authenticity in favour of generating celebrities. The standardisation is typified in the post Idol careers of Kelly Clarkson and Adam Lambert. Kelly Clarkson parted with the recording company RCA when her manager and producer Clive Davis told her that her album My December (2007) was “not commercial enough” and that Clarkson, who had written most of the songs, was a “sh*tty writer… who should just shut up and sing” (Nied). Adam Lambert left RCA because they wanted him to make a full length 80s album comprised of covers. Lambert commented that, “while there are lots of great songs from that decade, my heart is simply not in doing a covers album” (Lee). In these instances, winning the show and signing contracts led to both Clarkson and Lambert forfeiting a degree of creative control over their work in favour of formulaic songs that ultimately left both artists unsatisfied. The standardisation and lack of remuneration is notable when signing recording artists to 360° contracts. These 360° contracts have become commonplace in the music industry (Gulchardaz, Bach, and Penin) and see both the material and immaterial labour (such as personal identities) of recording artists become controlled by record labels (Stahl and Meier). These labels determine the aesthetics of the musicians as well as where and how frequently they tour. Furthermore, the labels become owners of any intellectual property generated by an artist during the tenure of the contract (Sanders; Stahl and Meier). For example, in their documentary Show Em What You’re Made Of (2015), the Backstreet Boys lament their affiliation with manager Lou Pearlman. Not only did Pearlman manufacture the group in a way that prevented creative exploration by the members (Sanders), but he withheld profits to the point that the Backstreet Boys had to sue Pearlman in order to gain access to money they deserved. In 2002 the members of the Backstreet Boys had stated that “it wasn’t our destinies that we had to worry about in the past, it was our souls” (Sanders, 541). They were not writing their own music, which came across in the documentary Show Em What You’re Made Of when singer Howie Dorough demanded that if they were to collaborate as a group again in 2013, that everything was to be produced, managed and created by the five group members. Such a demand speaks to creative individuals being tied to their work both personally and emotionally (Bain). The angst encountered by music artists also signals the identity dissonance and conflict felt when they are betraying their true or authentic creative selves (Ashforth and Mael; Ashforth and Humphrey). Performing and abiding by the rules and regulations of others led to frustration because the members felt they were “being passed off as something we aren’t” (Sanders 539). The Backstreet Boys were not the only musicians who were intensely controlled and not adequately compensated by Pearlman. In the documentary The Boy Band Con: The Lou Pearlman Story 2019, Lance Bass of N*Sync and recording artist Aaron Carter admitted that the experience of working with Pearlman became a nightmare when they too, were receiving cheques that were so small that Bass describes them as making his heart sink. For these groups, the dream of making music was undone by contracts that stifled creativity and paid a pittance.In a similar vein, Thirty Seconds to Mars sought to cut ties with their record label when they felt that they were not being adequately compensated for their work. In retaliation EMI issued Mars with a US$30 million lawsuit for breach of contract. The tense renegotiations that followed took a toll on the creative drive of the group. At one point in the documentary Artifact (2012), Leto claims “I can’t sing it right now… You couldn’t pay me all the money in the world to sing this song the way it needs to be sung right now. I’m not ready”. The contract subordination (Phillips; Stahl and Meier) that had led to the need to renegotiate financial terms came at not only a financial cost to the band, but also a physical and emotional one. The negativity impacted the development of the songs for the new album. To make music requires evoking necessary and appropriate emotions in the recording studio (Wood, Duffy, and Smith), so Leto being unable to deliver the song proved problematic. Essentially, the stress of the lawsuit and negotiations damaged the motivation of the band (Amabile; Elsbach and Hargadon; Hallowell) and interfered with their creative approach, which could have produced standardised and poor quality work (Farr and Ford). The dream of making music was almost lost because of the EMI lawsuit. Young creatives often lack bargaining power when entering into contracts with corporations, which can prove disadvantaging when it comes to retaining control over their lives (Phillips; Stahl and Meier). Singer Demi Lovato’s big break came in the 2008 Disney film Camp Rock. As her then manager Phil McIntyre states in the documentary Simply Complicated (2017), Camp Rock was “perceived as the vehicle to becoming a superstar … overnight she became a household name”. However, as “authentic and believable” as Lovato’s edginess appeared, the speed with which her success came took a toll on Lovato. The pressure she experienced having to tour, write songs that were approved by others, star in Disney channel shows and movies, and look a certain way, became too much and to compensate, Lovato engaged in regular drug use to feel free. Accordingly, she developed a hybrid identity to ensure that the squeaky clean image required by the moral clauses of her contract, was not tarnished by her out-of-control lifestyle. The nightmare came from becoming famous at a young age and not being able to handle the expectations that accompanied it, coupled with a stringent contract that exploited her creative talent. Lovato’s is not a unique story. Research has found that musicians are more inclined than those in other workforces to use psychotherapy and psychotropic drugs (Vaag, Bjørngaard, and Bjerkeset) and that fame and money can provide musicians more opportunities to take risks, including drug-use that leads to mortality (Bellis, Hughes, Sharples, Hennell, and Hardcastle). For Lovato, living the dream at a young age ultimately became overwhelming with drugs her only means of escape. AuthenticityThe challenges then for music artists is that the dream of pursuing music can come at the cost of a musician’s authentic self. According to Hughes, “to be authentic is to be in some sense real and true to something ... It is not simply an imitation, but it is sincere, real, true, and original expression of its creator, and is believable or credible representations or example of what it appears to be” (190). For Nick Jonas of the Jonas Brothers, being in the spotlight and abiding by the demands of Disney was “non-stop” and prevented his personal and musical growth (Chasing Happiness). As Kevin Jonas put it, Nick “wanted the Jonas Brothers to be no more”. The extensive promotion that accompanies success and fame, which is designed to drive celebrity culture and financial motivations (Currid-Halkett and Scott; King), can lead to cynical performances and dissatisfaction (Hughes) if the identity work of the creative creates a disjoin between their perceived self and aspirational self (Beech, Gilmore, Cochrane, and Greig). Promoting the band (and having to film a television show and movies he was not invested in all because of contractual obligations) impacted on Nick’s authentic self to the point that the Jonas Brothers made him feel deeply upset and anxious. For Nick, being stifled creatively led to feeling inauthentic, thereby resulting in the demise of the band as his only recourse.In her documentary Gaga: Five Foot Two (2017), Lady Gaga discusses the extent she had to go to maintain a sense of authenticity in response to producer control. As she puts it, “when producers wanted me to be sexy, I always put some absurd spin on it, that made me feel like I was still in control”. Her words reaffirm the perception amongst scholars (Currid-Halkett and Scott; King; Meyers) that in playing the information game, industry leaders will construct an artist’s persona in ways that are most beneficial for, in this case, the record label. That will mean, for example, establishing a coherent life story for musicians that endears them to audiences and engaging recording artists in co-branding opportunities to raise their profile and to legitimise them in the marketplace. Such behaviour can potentially influence the preferences and purchases of audiences and fans, can create favourability, originality and clarity around artists (Loroz and Braig), and can establish competitive advantage that leads to producers being able to charge higher prices for the artists’ work (Hernando and Campo). But what impact does that have on the musician? Lady Gaga could not continue living someone else’s dream. She found herself needing to make changes in order to avoid quitting music altogether. As Gaga told a class of university students at the Emotion Revolution Summit hosted by Yale University:I don’t like being used to make people money. It feels sad when I am overworked and that I have just become a money-making machine and that my passion and creativity take a backseat. That makes me unhappy.According to Eikof and Haunschild, economic necessity can threaten creative motivation. Gaga’s reaction to the commercial demands of the music industry signal an identity conflict because her desire to create, clashed with the need to be commercial, with the outcome imposing “inconsistent demands upon” her (Ashforth and Mael, 29). Therefore, to reduce what could be considered feelings of dissonance and inconsistency (Ashforth and Mael; Ashforth and Humphrey) Gaga started saying “no” to prevent further loss of her identity and sense of authentic self. Taking back control could be seen as a means of reorienting her dream and overcoming what had become dissatisfaction with the commercial processes of the music industry. ConclusionsFor many creatives working in the creative industries – and specifically the music industry – is constructed as a dream come true; the working conditions and expectations experienced by recording artists are far from liberating and instead can become nightmares to which they want to escape. The case studies above, although likely ‘constructed’ retellings of the unfortunate circ*mstances encountered working in the music industry, nevertheless offer an inside account that contradicts the prevailing ideology that pursuing creative passions leads to a dream career (Florida; Samuel). If anything, the case studies explored above involving 30 Seconds to Mars, the Jonas Brothers, Lady Gaga, Kelly Clarkson, Adam Lambert and the Backstreet Boys, acknowledge what many scholars writing in the creative industries have already identified; that exploitation, subordination, identity conflict and loss of control are the unspoken or lesser known consequences of pursuing the creative dream. That said, the conundrum for creatives is that for success in the industry big “creative” businesses, such as recording labels, are still considered necessary in order to break into the market and to have prolonged success. This is simply because their resources far exceed those at the disposal of independent and up-and-coming creative entrepreneurs. Therefore, it can be argued that this friction of need between creative industry business versus artists will be on-going leading to more of these ‘dream to nightmare’ stories. The struggle will continue manifesting in the relationship between business and artist for long as the recording artists fight for greater equality, independence of creativity and respect for their work, image and identities. 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Treagus, Mandy. "Pu'aka Tonga." M/C Journal 13, no.5 (October17, 2010). http://dx.doi.org/10.5204/mcj.287.

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I have only ever owned one pig. It didn’t have a name, due as it was for the table. Just pu‘aka. But I liked feeding it; nothing from the household was wasted. I planned not to become attached. We were having a feast and a pig was the one essential requirement. The piglet came to us as a small creature with a curly tail. It would not even live an adult life, as the fully-grown local pig is a fatty beast with little meat. Pigs are mostly killed when partly grown, when the meat/fat ratio is at its optimum. The pig was one of the few animals to accompany Polynesians as they made the slow journey across the islands and oceans from Asia: pigs and chickens and dogs. The DNA of island pigs reveals details about the route taken that were previously hidden (Larsen et al.). Of these three animals, pigs assumed the most ceremonial importance. In Tonga, pigs often live an exalted life. They roam freely, finding food where they can. They wallow. Wherever there is a pool of mud, often alongside a road, there is a pig wallowing. Huge beasts emerge from their pools with dark mud lining their bellies as they waddle off, teats swinging, to another pleasure. Pig snouts are extraordinarily strong; with the strength of a pig behind them, they can dig holes, uproot crops, and generally wreak havoc. How many times have I chased them from my garden, despairing at the loss of precious vegetables I could get no other way? But they must forage. They are fed scraps, and coconut for protein, but often must fend for themselves. Despite the fact that many meet an early death, their lives seem so much more interesting than those lived by the anonymous residents of intensive piggeries in Australia, my homeland. When the time came for the pig to be sacrificed to the demands of the feast, two young Tongan men did the honours. They also cooked the pig on an open fire after skewering it on a pole. Their reward was the roasted sweetmeats. The ‘umu was filled with taro and cassava, yam and sweet potato, along with lū pulu and lū ika: tinned beef and fish cooked in taro leaves and coconut cream. In the first sitting, all those of high status—church ministers, college teachers, important villagers and pālangi like me—had the first pick of the food. Students from the college and lowly locals had the second. The few young men who remained knew it was their task to finish off all of the food. They set about this activity with intense dedication, paying particular attention to the carcass of the pig. By the end of the night, what was left of our little pig was a pile of bones, the skeleton taken apart at every joint. Not a scrap of anything edible remained. In the early 1980s, I went to live on a small island in the Kingdom of Tonga, where my partner was the Principal of an agricultural college, in the main training young men for working small hereditary mixed farms. Memories of that time and a recent visit inform this reflection on the contemporary Tongan diet and problems associated with it. The role of food in a culture is never a neutral issue. Neither is body size, and Tongans have traditionally favoured the large body as an indication of status (Pollock 58). Similarly the capacity to eat has been seen as positive. Many Tongans are larger than is healthy, with 84% of men and 93% of women “considered overweight or obese” (Kirk et al. 36). The rate of diabetes, 80% of it undiagnosed, has doubled since the 1970s to 15% of the adult population (Colagiuri et al. 1378). In the Tongan diaspora there are also high rates of so-called “metabolic syndrome,” leading to this tendency to diabetes and cardiovascular disease. In Auckland, for instance, Pacific Islanders are 2.5 times more likely to suffer from this condition (Gentles et al.). Its chief cause is not, however, genetic, but comes from “differences in obesity,” leading to a much higher incidence of cardiovascular disease and diabetes (Gentles et al.). Deaths from diabetes in Tonga are common. When a minister’s wife in the neighbouring village to mine died, everyone of status on the island attended the putu. Though her gangrenous foot could have been amputated, the family decided against this, and she soon died from the complications of her diabetes. On arrival at the putu, as well as offering gifts such as mats and tapa, participants lined up to pay very personal respects to the dead woman. This took the form of a kiss on her face. I had never touched a dead person before, let alone someone who had died of gangrene, but life in another culture requires many firsts. I bent down and kissed the dry, cold face of a woman who had suffered much before dying. Young men of the family pushed sand over the grave with their own hands as the rest of us stood around, waiting for the funeral food: pigs, yes, but also sweets made from flour and refined sugar. Diet and eating practices are informed by culture, but so are understandings of illness and its management. In a study conducted in New Zealand, sharp differences were seen between the Tongan diaspora and European patients with diabetes. Tongans were more likely “to perceive their diabetes as acute and cyclical in nature, uncontrollable, and caused by factors such as God’s will, pollution in the environment, and poor medical care in the past”, and this was associated “with poorer adherence to diet and medication taking” (Barnes et al. 1). This suggests that as well as being more likely to suffer from illnesses associated with diet and body size, Tongans may also be less likely to manage them, causing these diseases to be even more debilitating. When James Cook visited the Tongan group and naively named them the Friendly Islands, he was given the customary hospitality shown to one of obviously high status. He and his officers were fed regularly by their hosts, even though this must have put enormous pressure on the local food systems, in which later supply was often guaranteed by the imposition of tapu in order to preserve crops and animals. Further pressure was added by exchanges of hogs for nails (Beaglehole). Of course, while they were feeding him royally and entertaining his crew with wrestling matches and dances, the local chiefs of Ha‘apai were arguing about exactly when they were going to kill him. If it were by night, it would be hard to take the two ships. By day, it might be too obvious. They never could agree, and so he sailed off to meet his fate elsewhere (Martin 279-80). As a visitor of status, he was regularly fed pork, unlike most of the locals. Even now, in contemporary Tonga, pigs are killed to mark a special event, and are not eaten as everyday food by most people. That is one of the few things about the Tongan diet that has not changed since the Cook visits. Pigs are usually eaten on formal feasting occasions, such as after church on the Sabbath (which is rigorously kept by law), at weddings, funerals, state occasions or church conferences. During such conferences, village congregations compete with each other to provide the most lavish spreads, with feasting occurring three times a day for a week or more. Though each pola is spread with a range of local root crops, fish and seafood, and possibly beef or even horse, the pola is not complete unless there is at least one pig on it. Pigs are not commercially farmed in Tonga, so these pigs have been hand- and self-raised in and around villages, and are in short supply after these events. And, although feasts are a visible sign of tradition, they are the exception. Tongans are not suffering from metabolic syndrome because they consume too much pork; they are suffering because in everyday life traditional foods have been supplanted by imports. While a range of traditional foods is still eaten, they are not always the first choice. Some imported foods have become delicacies. Mutton flap is a case in point. Known as sipi (sheep), it is mostly fat and bone, and even when barbequed it retains most of its fat. It is even found on outer islands without refrigeration, because it can be transported frozen and eaten when it arrives, thawed. I remember once the local shopkeeper said she had something I might like. A leg of lamb was produced from under the counter, mistakenly packed in the flap box. The cut was so unfamiliar that nobody else had much use for it. The question of why it is possible to get sipi in Tonga and very difficult to get any other kind of fresh meat other than one’s own pigs or chickens raises the question of how Tonga’s big neighbours think of Pacific islands. Such islands are the recipients of Australian and New Zealand aid; they are also the recipients of their waste. It’s not uncommon to find out of date medications, banned agricultural chemicals, and food that is really unsuitable for human consumption. Often the only fresh and affordable meat is turkey tails, chicken backs, and mutton flap. From July 2006 to July 2007, New Zealand exported $73 million worth of sheep off-cuts to the Pacific (Edwardes & Frizelle). Australia and the US account for the supply of turkey tails. Not only are these products some of the few fresh meat sources available, they are also relatively inexpensive (Rosen et al.). These foods are so detrimental to the health of locals that importing them has been banned in Fiji and independent Samoa (Edwardes & Frizelle). The big nations around the Pacific have found a market for the meat by-products their own citizens will not eat. Local food sources have also been supplanted as a result of the high value placed on other foods, like rice, flour and sugar, which from the nineteenth century became associated with “civilisation and progress” (Pollock 233). To counter this, education programs have been undertaken in Tonga and elsewhere in the Pacific in order to promote traditional local foods. These have also sought to address the impact of high food imports on the trade balance (Pollock 232). Food choices are not just determined by preference, but also by cost and availability. Similarly, the Tonga Healthy Weight Loss Program ran during the late 1990s, but it was found that a lack of “availability of healthy low-cost food was a problem” to its success (Englberger et al. 147). In a recent study of Tongan food preferences, it was found that “in general, Tongans prefer healthier traditional, indigenously produced, foods”, but that they are not always available (Evans et al. 170). In the absence of a consistent supply of local protein sources, the often inferior but available imported sources become the default ingredient. Fish in particular are in short supply. Though many Tongans can still be seen harvesting the reef for seafood at low tide, there is no extensive fishing industry capable of providing for the population at large. Intensive farming of pigs has been considered—there was a model piggery on the college where I lived, complete with facilities for methane collection—but it has not been undertaken. Given the strongly ceremonial function of the pig, it would take a large shift in thinking for it to be considered an everyday food. The first cooked pig I encountered arrived at my house in a woven coconut leaf basket, surrounded by baked taro and yam. It was a small pig, given by a family too poor to hold the feast usually provided after church when it was their turn. Instead, they gave the food portion owed directly to the preacher. There’s a faded photo of me squatting on a cracked linoleum floor, examining the contents of the basket, and wondering what on earth I’m going to do with them. I soon learnt the first lesson of island life: food must be shared. With no refrigeration, no family of strapping youths, and no plans to eat the pig myself, it had to be given away to neighbours. It was that simple. Even watermelon went off within the day. In terms of eating, that small pig would have been better kept until a later day, when it reached optimum size, but each family’s obligation came around regularly, and had to be fulfilled. Feasting, and providing for feasting, was a duty, even a fatongia mamafa: a “heavy duty” among many duties, in which the pig was an object deeply “entangled” in all social relations (Thomas). A small pig was big enough to carry the weight of such obligations, even if it could not feed a crowd. Growing numbers of tourists to Tonga, often ignored benignly by their hosts, are keen to snap photos of grazing pigs. It is unusual enough for westerners to see pigs freely wandering, but what is more striking about some pigs on Tongatapu and ‘Eua is that they venture onto the reefs and mudflats at low tide, going after the rich marine pickings, just as their human counterparts do. The silhouette of a pig in the water as the tropical sun sinks behind, caught in a digital frame, it is a striking memory of a holiday in a place that remains largely uninterested in its tourist potential. While an influx of guests is seen by development consultants as the path to the nation’s economic future, Tongans bemusedly refuse to take this possibility seriously (Menzies). Despite a negative trade balance, partly caused by the importation of foreign food, Tonga survives on a combination of subsistence farming and remittances from Tongans living overseas; the tourist potential is largely unrealised. Dirk Spennemann’s work took a strange turn when, as an archaeologist working in Tonga, it became necessary for him to investigate whether these reef-grazing pigs were disturbing midden contents on Tongatapu. In order to establish this, he collected bags of both wet and dry “pig excreta” (107). Spenemann’s methodology involved soaking the contents of these bags for 48 hours, stirring them frequently; “they dissolved, producing considerable smell” (107). Spennemann concluded that pigs do appear to have been eating fish and shellfish, along with grass and “the occasional bit of paper” (107). They also feed on “seaweed and seagrass” (108). I wonder if these food groups have any noticeable impact on the taste of their flesh? Creatures fed particular diets in order to create a certain distinct taste are part of the culinary traditions of the world. The deli around the corner from where I live sells such gourmet items as part of its lunch fare: Saltbush lamb baguettes are one of their favourites. In the Orkneys, the rare and ancient North Ronaldsay Sheep are kept from inland foraging for most of the year by a high stone fence in order to conserve the grass for lambing time. This forces them to eat seaweed on the beach, producing a distinct marine taste, one that is highly valued in certain Parisian restaurants. As an economy largely cut out of the world economic loop, Tonga is unlikely to find select menus on which its reef pigs might appear. While living on ‘Eua, I regularly took a three hour ferry trip to Tongatapu in order to buy food I could not get on my home island. One of these items was wholemeal flour, from which I baked bread in a mud oven we had built outside. Bread was available on ‘Eua, but it was white, light and transported loose in the back of truck. I chose to make my own. The ferry trip usually involved a very rough crossing, though on calmer days, roof passengers would cook sipi on the diesel chimney, added flavour guaranteed. It usually only took about thirty minutes on the way out from Nafanua Harbour before the big waves struck. I could endure them for a while, but soon the waves, combined with a heavy smell of diesel, would have me heading for the rail. On one journey, I tried to hold off seasickness by focussing on an island off shore from Tongatapu. I went onto the front deck of the ferry and faced the full blast of the wind. With waves and wind, it was difficult to stand. I diligently stared at the island, which only occasionally disappeared beneath the swell, but I soon knew that this trip would be like the others; I’d be leaning over the rail as the ocean came up to meet me, not really caring if I went over. I could not bear to share the experience, so in many ways being alone on the foredeck was ideal for me, if I had to be on the boat at all. At least I thought I was alone, but I soon heard a grunt, and looked across to see an enormous sow, trotters tied front and back, lying across the opposite side of the boat. And like me, she too was succumbing to her nausea. Despite the almost complete self-absorption seasickness brings, we looked at each other. I may have imagined an acknowledgement, but I think not. While the status of pigs in Tongan life remains important, in many respects the imposition of European institutions and the availability of imported foods have had an enormous impact on the rest of the Tongan diet, with devastating effects on the health of Tongans. Instead of the customary two slow-cooked meals, one before noon and one in the evening (Pollock 56), consisting mostly of roots crops, plantains and breadfruit, with a relish of meat or fish, most Tongans eat three meals a day in order to fit in with school and work schedules. In current Tongan life, there is no time for an ‘umu every day; instead, quick and often cheaper imported foods are consumed, though local foods can also be cooked relatively quickly. While some still start the day by grabbing a piece of left over cassava, many more would sit down to the ubiquitous Pacific breakfast food: crackers, topped with a slab of butter. Food is a neo-colonial issue. If larger nations stopped dumping unwanted and nutritionally poor food products, health outcomes might improve. Similarly, the Tongan government could tip the food choice balance by actively supporting a local and traditional food supply in order to make it as cheap and accessible as the imported foods that are doing such harm to the health of Tongans References Barnes, Lucy, Rona Moss-Morris, and Mele Kaufusi. “Illness Beliefs and Adherence in Diabetes Mellitus: A Comparison between Tongan and European Patients.” The New Zealand Medical Journal 117.1188 (2004): 1-9. Beaglehole, J.C. Ed. The Journals of Captain James Cook on his Voyages of Discovery: The Voyage of the Resolution and Discovery 1776-1780. Parts I & II. Cambridge: Hakluyt Society, 1967. ­­­____. Ed. The Journals of Captain James Cook on his Voyages of Discovery: The Voyage of the Resolution and Adventure 1772-1775. Cambridge: Hakluyt Society, 1969. Colagiuri, Stephen, Ruth Colgaiuri, Siva Na‘ati, Soana Muimuiheata, Zafirul Hussein, and Taniela Palu. “The Prevalence of Diabetes in the Kingdom of Tonga.” Diabetes Care 28.2 (2002): 1378-83. Edwardes, Brennan, and Frank Frizelle. “Globalisation and its Impact on the South Pacific.” The New Zealand Medical Journal 122.1291 (2009). 4 Aug. 2010 Englberger, L., V. Halavatau, Y. Yasuda, & R, Yamazaki. “The Tonga Healthy Weight Loss Program.” Asia Pacific Journal of Clinical Nutrition 8.2 (1999): 142-48. Gentles, Dudley, et al. “Metabolic Syndrome Prevalence in a Multicultural Population in Auckland, New Zealand.” Journal of the New Zealand Medical Association 120.1248 (2007). 4 Aug. 2010 Kirk, Sara F.L., Andrew J. co*ckbain, and James Beasley. “Obesity in Tonga: A cross-sectional comparative study of perceptions of body size and beliefs about obesity in lay people and nurses.” Obesity Research & Clinical Practice 2.1 (2008): 35-41. Larsen, Gregor, et al. “Phylogeny and Ancient DNA of Sus Provides New Insights into Neolithic Expansion in Island Southeast Asia and Oceania.” Proceedings of the National Academy of Sciences of the United States of America 104.12 (2007): 4834-39. Martin, John. Tonga Islands: William Mariner’s Account, 1817. Neiafu, Tonga: Vava‘u, 1981. Menzies, Isa. “Cultural Tourism and International Development in Tonga: Notes from the Field”. Unpublished paper. Oceanic Passages Conference. Hobart, June 2010. Pollock, Nancy J. These Roots Remain: Food Habits in Islands of the Central and Eastern Pacific since Western Contact. Honolulu: Institute for Polynesian Studies, 1992. Rosen, Rochelle K., Judith DePue, and Stephen T. McGarvey. “Overweight and Diabetes in American Samoa: The Cultural Translation of Research into Health Care Practice.” Medicine and Health/ Rhode Island 91.12 (2008): 372-78. Spennemann, Dirk H.R. “On the Diet of Pigs Foraging on the Mud Flats of Tongatapu: An Investigation in Taphonomy.” Archaeology in New Zealand 37.2 (1994): 104-10. Thomas, Nicholas. Entangled Objects: Exchange, Material Objects and Colonialism in the Pacific. Cambridge, Massachusetts: Harvard UP, 1991.

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Lund, Curt. "For Modern Children." M/C Journal 24, no.4 (August12, 2021). http://dx.doi.org/10.5204/mcj.2807.

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“...children’s play seems to become more and more a product of the educational and cultural orientation of parents...” — Stephen Kline, The Making of Children’s Culture We live in a world saturated by design and through design artefacts, one can glean unique insights into a culture's values and norms. In fact, some academics, such as British media and film theorist Ben Highmore, see the two areas so inextricably intertwined as to suggest a wholesale “re-branding of the cultural sciences as design studies” (14). Too often, however, everyday objects are marginalised or overlooked as objects of scholarly attention. The field of material culture studies seeks to change that by focussing on the quotidian object and its ability to reveal much about the time, place, and culture in which it was designed and used. This article takes on one such object, a mid-century children's toy tea set, whose humble journey from 1968 Sears catalogue to 2014 thrift shop—and subsequently this author’s basem*nt—reveals complex rhetorical messages communicated both visually and verbally. As material culture studies theorist Jules Prown notes, the field’s foundation is laid upon the understanding “that objects made ... by man reflect, consciously or unconsciously, directly or indirectly, the beliefs of individuals who made, commissioned, purchased or used them, and by extension the beliefs of the larger society to which they belonged” (1-2). In this case, the objects’ material and aesthetic characteristics can be shown to reflect some of the pervasive stereotypes and gender roles of the mid-century and trace some of the prevailing tastes of the American middle class of that era, or perhaps more accurately the type of design that came to represent good taste and a modern aesthetic for that audience. A wealth of research exists on the function of toys and play in learning about the world and even the role of toy selection in early sex-typing, socialisation, and personal identity of children (Teglasi). This particular research area isn’t the focus of this article; however, one aspect that is directly relevant and will be addressed is the notion of adult role-playing among children and the role of toys in communicating certain adult practices or values to the child—what sociologist David Oswell calls “the dedifferentiation of childhood and adulthood” (200). Neither is the focus of this article the practice nor indeed the ethicality of marketing to children. Relevant to this particular example I suggest, is as a product utilising messaging aimed not at children but at adults, appealing to certain parents’ interest in nurturing within their child a perceived era and class-appropriate sense of taste. This was fuelled in large part by the curatorial pursuits of the Museum of Modern Art (MoMA) in New York, coupled with an interest and investment in raising their children in a design-forward household and a desire for toys that reflected that priority; in essence, parents wishing to raise modern children. Following Prown’s model of material culture analysis, the tea set is examined in three stages, through description, deduction and speculation with each stage building on the previous one. Figure 1: Porcelain Toy Tea Set. Description The tea set consists of twenty-six pieces that allows service for six. Six cups, saucers, and plates; a tall carafe with spout, handle and lid; a smaller vessel with a spout and handle; a small round bowl with a lid; a larger oval bowl with a lid, and a coordinated oval platter. The cups are just under two inches tall and two inches in diameter. The largest piece, the platter is roughly six inches by four inches. The pieces are made of a ceramic material white in colour and glossy in texture and are very lightweight. The rim or edge of each piece is decorated with a motif of three straight lines in two different shades of blue and in different thicknesses, interspersed with a set of three black wiggly lines. Figure 2: Porcelain Toy Tea Set Box. The set is packaged for retail purposes and the original box appears to be fully intact. The packaging of an object carries artefactual evidence just as important as what it contains that falls into the category of a “‘para-artefact’ … paraphernalia that accompanies the product (labels, packaging, instructions etc.), all of which contribute to a product’s discourse” (Folkmann and Jensen 83). The graphics on the box are colourful, featuring similar shades of teal blue as found on the objects, with the addition of orange and a silver sticker featuring the logo of the American retailer Sears. The cover features an illustration of the objects on an orange tabletop. The most prominent text that confirms that the toy is a “Porcelain Toy Tea Set” is in an organic, almost psychedelic style that mimics both popular graphics of this era—especially album art and concert posters—as well as the organic curves of steam that emanate from the illustrated teapot’s spout. Additional messages appear on the box, in particular “Contemporary DESIGN” and “handsome, clean-line styling for modern little hostesses”. Along the edges of the box lid, a detail of the decorative motif is reproduced somewhat abstracted from what actually appears on the ceramic objects. Figure 3: Sears’s Christmas Wishbook Catalogue, page 574 (1968). Sears, Roebuck and Co. (Sears) is well-known for its over one-hundred-year history of producing printed merchandise catalogues. The catalogue is another important para-artefact to consider in analysing the objects. The tea set first appeared in the 1968 Sears Christmas Wishbook. There is no date or copyright on the box, so only its inclusion in the catalogue allows the set to be accurately dated. It also allows us to understand how the set was originally marketed. Deduction In the deduction phase, we focus on the sensory aesthetic and functional interactive qualities of the various components of the set. In terms of its function, it is critical that we situate the objects in their original use context, play. The light weight of the objects and thinness of the ceramic material lends the objects a delicate, if not fragile, feeling which indicates that this set is not for rough use. Toy historian Lorraine May Punchard differentiates between toy tea sets “meant to be used by little girls, having parties for their friends and practising the social graces of the times” and smaller sets or doll dishes “made for little girls to have parties with their dolls, or for their dolls to have parties among themselves” (7). Similar sets sold by Sears feature images of girls using the sets with both human playmates and dolls. The quantity allowing service for six invites multiple users to join the party. The packaging makes clear that these toy tea sets were intended for imaginary play only, rendering them non-functional through an all-capitals caution declaiming “IMPORTANT: Do not use near heat”. The walls and handles of the cups are so thin one can imagine that they would quickly become dangerous if filled with a hot liquid. Nevertheless, the lid of the oval bowl has a tan stain or watermark which suggests actual use. The box is broken up by pink cardboard partitions dividing it into segments sized for each item in the set. Interestingly even the small squares of unfinished corrugated cardboard used as cushioning between each stacked plate have survived. The evidence of careful re-packing indicates that great care was taken in keeping the objects safe. It may suggest that even though the set was used, the children or perhaps the parents, considered the set as something to care for and conserve for the future. Flaws in the glaze and applique of the design motif can be found on several pieces in the set and offer some insight as to the technique used in producing these items. Errors such as the design being perfectly evenly spaced but crooked in its alignment to the rim, or pieces of the design becoming detached or accidentally folded over and overlapping itself could only be the result of a print transfer technique popularised with decorative china of the Victorian era, a technique which lends itself to mass production and lower cost when compared to hand decoration. Speculation In the speculation stage, we can consider the external evidence and begin a more rigorous investigation of the messaging, iconography, and possible meanings of the material artefact. Aspects of the set allow a number of useful observations about the role of such an object in its own time and context. Sociologists observe the role of toys as embodiments of particular types of parental messages and values (Cross 292) and note how particularly in the twentieth century “children’s play seems to become more and more a product of the educational and cultural orientation of parents” (Kline 96). Throughout history children’s toys often reflected a miniaturised version of the adult world allowing children to role-play as imagined adult-selves. Kristina Ranalli explored parallels between the practice of drinking tea and the play-acting of the child’s tea party, particularly in the nineteenth century, as a gendered ritual of gentility; a method of socialisation and education, and an opportunity for exploratory and even transgressive play by “spontaneously creating mini-societies with rules of their own” (20). Such toys and objects were available through the Sears mail-order catalogue from the very beginning at the end of the nineteenth century (McGuire). Propelled by the post-war boom of suburban development and homeownership—that generation’s manifestation of the American Dream—concern with home décor and design was elevated among the American mainstream to a degree never before seen. There was a hunger for new, streamlined, efficient, modernist living. In his essay titled “Domesticating Modernity”, historian Jeffrey L. Meikle notes that many early modernist designers found that perhaps the most potent way to “‘domesticate’ modernism and make it more familiar was to miniaturise it; for example, to shrink the skyscraper and put it into the home as furniture or tableware” (143). Dr Timothy Blade, curator of the 1985 exhibition of girls’ toys at the University of Minnesota’s Goldstein Gallery—now the Goldstein Museum of Design—described in his introduction “a miniaturised world with little props which duplicate, however rudely, the larger world of adults” (5). Noting the power of such toys to reflect adult values of their time, Blade continues: “the microcosm of the child’s world, remarkably furnished by the miniaturised props of their parents’ world, holds many direct and implied messages about the society which brought it into being” (9). In large part, the mid-century Sears catalogues capture the spirit of an era when, as collector Thomas Holland observes, “little girls were still primarily being offered only the options of glamour, beauty and parenthood as the stuff of their fantasies” (175). Holland notes that “the Wishbooks of the fifties [and, I would add, the sixties] assumed most girls would follow in their mother’s footsteps to become full-time housewives and mommies” (1). Blade grouped toys into three categories: cooking, cleaning, and sewing. A tea set could arguably be considered part of the cooking category, but closer examination of the language used in marketing this object—“little hostesses”, et cetera—suggests an emphasis not on cooking but on serving or entertaining. This particular category was not prevalent in the era examined by Blade, but the cultural shifts of the mid-twentieth century, particularly the rapid popularisation of a suburban lifestyle, may have led to the use of entertaining as an additional distinct category of role play in the process of learning to become a “proper” homemaker. Sears and other retailers offered a wide variety of styles of toy tea sets during this era. Blade and numerous other sources observe that children’s toy furniture and appliances tended to reflect the style and aesthetic qualities of their contemporary parallels in the adult world, the better to associate the child’s objects to its adult equivalent. The toy tea set’s packaging trumpets messages intended to appeal to modernist values and identity including “Contemporary Design” and “handsome, clean-line styling for modern little hostesses”. The use of this coded marketing language, aimed particularly at parents, can be traced back several decades. In 1928 a group of American industrial and textile designers established the American Designers' Gallery in New York, in part to encourage American designers to innovate and adopt new styles such as those seen in the L’ Exposition Internationale des Arts Decoratifs et Industriels Modernes (1925) in Paris, the exposition that sparked international interest in the Art Deco or Art Moderne aesthetic. One of the gallery founders, Ilonka Karasz, a Hungarian-American industrial and textile designer who had studied in Austria and was influenced by the Wiener Werkstätte in Vienna, publicised her new style of nursery furnishings as “designed for the very modern American child” (Brown 80). Sears itself was no stranger to the appeal of such language. The term “contemporary design” was ubiquitous in catalogue copy of the nineteen-fifties and sixties, used to describe everything from draperies (1959) and bedspreads (1961) to spice racks (1964) and the Lady Kenmore portable dishwasher (1961). An emphasis on the role of design in one’s life and surroundings can be traced back to efforts by MoMA. The museum’s interest in modern design hearkens back almost to the institution’s inception, particularly in relation to industrial design and the aestheticisation of everyday objects (Marshall). Through exhibitions and in partnership with mass-market magazines, department stores and manufacturer showrooms, MoMA curators evangelised the importance of “good design” a term that can be found in use as early as 1942. What Is Good Design? followed the pattern of prior exhibitions such as What Is Modern Painting? and situated modern design at the centre of exhibitions that toured the United States in the first half of the nineteen-fifties. To MoMA and its partners, “good design” signified the narrow identification of proper taste in furniture, home decor and accessories; effectively, the establishment of a design canon. The viewpoints enshrined in these exhibitions and partnerships were highly influential on the nation’s perception of taste for decades to come, as the trickle-down effect reached a much broader segment of consumers than those that directly experienced the museum or its exhibitions (Lawrence.) This was evident not only at high-end shops such as Bloomingdale’s and Macy’s. Even mass-market retailers sought out well-known figures of modernist design to contribute to their offerings. Sears, for example, commissioned noted modernist designer and ceramicist Russel Wright to produce a variety of serving ware and decor items exclusively for the company. Notably for this study, he was also commissioned to create a toy tea set for children. The 1957 Wishbook touts the set as “especially created to delight modern little misses”. Within its Good Design series, MoMA exhibitions celebrated numerous prominent Nordic designers who were exploring simplified forms and new material technologies. In the 1968 Wishbook, the retailer describes the Porcelain Toy Tea Set as “Danish-inspired china for young moderns”. The reference to Danish design is certainly compatible with the modernist appeal; after the explosion in popularity of Danish furniture design, the term “Danish Modern” was commonly used in the nineteen-fifties and sixties as shorthand for pan-Scandinavian or Nordic design, or more broadly for any modern furniture design regardless of origin that exhibited similar characteristics. In subsequent decades the notion of a monolithic Scandinavian-Nordic design aesthetic or movement has been debunked as primarily an economically motivated marketing ploy (Olivarez et al.; Fallan). In the United States, the term “Danish Modern” became so commonly misused that the Danish Society for Arts and Crafts called upon the American Federal Trade Commission (FTC) to legally restrict the use of the labels “Danish” and “Danish Modern” to companies genuinely originating in Denmark. Coincidentally the FTC ruled on this in 1968, noting “that ‘Danish Modern’ carries certain meanings, and... that consumers might prefer goods that are identified with a foreign culture” (Hansen 451). In the case of the Porcelain Toy Tea Set examined here, Sears was not claiming that the design was “Danish” but rather “Danish-inspired”. One must wonder, was this another coded marketing ploy to communicate a sense of “Good Design” to potential customers? An examination of the formal qualities of the set’s components, particularly the simplified geometric forms and the handle style of the cups, confirms that it is unlike a traditional—say, Victorian-style—tea set. Punchard observes that during this era some American tea sets were actually being modelled on coffee services rather than traditional tea services (148). A visual comparison of other sets sold by Sears in the same year reveals a variety of cup and pot shapes—with some similar to the set in question—while others exhibit more traditional teapot and cup shapes. Coffee culture was historically prominent in Nordic cultures so there is at least a passing reference to that aspect of Nordic—if not specifically Danish—influence in the design. But what of the decorative motif? Simple curved lines were certainly prominent in Danish furniture and architecture of this era, and occasionally found in combination with straight lines, but no connection back to any specific Danish motif could be found even after consultation with experts in the field from the Museum of Danish America and the Vesterheim National Norwegian-American Museum (personal correspondence). However, knowing that the average American consumer of this era—even the design-savvy among them—consumed Scandinavian design without distinguishing between the various nations, a possible explanation could be contained in the promotion of Finnish textiles at the time. In the decade prior to the manufacture of the tea set a major design tendency began to emerge in the United States, triggered by the geometric design motifs of the Finnish textile and apparel company Marimekko. Marimekko products were introduced to the American market in 1959 via the Cambridge, Massachusetts-based retailer Design Research (DR) and quickly exploded in popularity particularly after would-be First Lady Jacqueline Kennedy appeared in national media wearing Marimekko dresses during the 1960 presidential campaign and on the cover of Sports Illustrated magazine. (Thompson and Lange). The company’s styling soon came to epitomise a new youth aesthetic of the early nineteen sixties in the United States, a softer and more casual predecessor to the London “mod” influence. During this time multiple patterns were released that brought a sense of whimsy and a more human touch to classic mechanical patterns and stripes. The patterns Piccolo (1953), Helmipitsi (1959), and Varvunraita (1959), all designed by Vuokko Eskolin-Nurmesniemi offered varying motifs of parallel straight lines. Maija Isola's Silkkikuikka (1961) pattern—said to be inspired by the plumage of the Great Crested Grebe—combined parallel serpentine lines with straight and angled lines, available in a variety of colours. These and other geometrically inspired patterns quickly inundated apparel and decor markets. DR built a vastly expanded Cambridge flagship store and opened new locations in New York in 1961 and 1964, and in San Francisco in 1965 fuelled in no small part by the fact that they remained the exclusive outlet for Marimekko in the United States. It is clear that Marimekko’s approach to pattern influenced designers and manufacturers across industries. Design historian Lesley Jackson demonstrates that Marimekko designs influenced or were emulated by numerous other companies across Scandinavia and beyond (72-78). The company’s influence grew to such an extent that some described it as a “conquest of the international market” (Hedqvist and Tarschys 150). Subsequent design-forward retailers such as IKEA and Crate and Barrel continue to look to Marimekko even today for modern design inspiration. In 2016 the mass-market retailer Target formed a design partnership with Marimekko to offer an expansive limited-edition line in their stores, numbering over two hundred items. So, despite the “Danish” misnomer, it is quite conceivable that designers working for or commissioned by Sears in 1968 may have taken their aesthetic cues from Marimekko’s booming work, demonstrating a clear understanding of the contemporary high design aesthetic of the time and coding the marketing rhetoric accordingly even if incorrectly. Conclusion The Sears catalogue plays a unique role in capturing cross-sections of American culture not only as a sales tool but also in Holland’s words as “a beautifully illustrated diary of America, it’s [sic] people and the way we thought about things” (1). Applying a rhetorical and material culture analysis to the catalogue and the objects within it provides a unique glimpse into the roles these objects played in mediating relationships, transmitting values and embodying social practices, tastes and beliefs of mid-century American consumers. Adult consumers familiar with the characteristics of the culture of “Good Design” potentially could have made a connection between the simplified geometric forms of the components of the toy tea set and say the work of modernist tableware designers such as Kaj Franck, or between the set’s graphic pattern and the modernist motifs of Marimekko and its imitators. But for a much broader segment of the population with a less direct understanding of modernist aesthetics, those connections may not have been immediately apparent. The rhetorical messaging behind the objects’ packaging and marketing used class and taste signifiers such as modern, contemporary and “Danish” to reinforce this connection to effect an emotional and aspirational appeal. These messages were coded to position the set as an effective transmitter of modernist values and to target parents with the ambition to create “appropriately modern” environments for their children. References Ancestry.com. “Historic Catalogs of Sears, Roebuck and Co., 1896–1993.” <http://search.ancestry.com/search/db.aspx?dbid=1670>. Baker Furniture Inc. “Design Legacy: Our Story.” n.d. <http://www.bakerfurniture.com/design-story/ legacy-of-quality/design-legacy/>. Blade, Timothy Trent. “Introduction.” Child’s Play, Woman’s Work: An Exhibition of Miniature Toy Appliances: June 12, 1985–September 29, 1985. St. Paul: Goldstein Gallery, U Minnesota, 1985. Brown, Ashley. “Ilonka Karasz: Rediscovering a Modernist Pioneer.” Studies in the Decorative Arts 8.1 (2000-1): 69–91. Cross, Gary. “Gendered Futures/Gendered Fantasies: Toys as Representatives of Changing Childhood.” American Journal of Semiotics 12.1 (1995): 289–310. Dolansky, Fanny. “Playing with Gender: Girls, Dolls, and Adult Ideals in the Roman World.” Classical Antiquity 31.2 (2012): 256–92. Fallan, Kjetil. Scandinavian Design: Alternative Histories. Berg, 2012. Folkmann, Mads Nygaard, and Hans-Christian Jensen. “Subjectivity in Self-Historicization: Design and Mediation of a ‘New Danish Modern’ Living Room Set.” Design and Culture 7.1 (2015): 65–84. Hansen, Per H. “Networks, Narratives, and New Markets: The Rise and Decline of Danish Modern Furniture Design, 1930–1970.” The Business History Review 80.3 (2006): 449–83. Hedqvist, Hedvig, and Rebecka Tarschys. “Thoughts on the International Reception of Marimekko.” Marimekko: Fabrics, Fashions, Architecture. Ed. Marianne Aav. Bard. 2003. 149–71. Highmore, Ben. The Design Culture Reader. Routledge, 2008. Holland, Thomas W. Girls’ Toys of the Fifties and Sixties: Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks, 1950-1969. Windmill, 1997. Hucal, Sarah. "Scandi Crush Saga: How Scandinavian Design Took over the World." Curbed, 23 Mar. 2016. <http://www.curbed.com/2016/3/23/11286010/scandinavian-design-arne-jacobsen-alvar-aalto-muuto-artek>. Jackson, Lesley. “Textile Patterns in an International Context: Precursors, Contemporaries, and Successors.” Marimekko: Fabrics, Fashions, Architecture. Ed. Marianne Aav. Bard. 2003. 44–83. Kline, Stephen. “The Making of Children’s Culture.” The Children’s Culture Reader. Ed. Henry Jenkins. New York: NYU P, 1998. 95–109. Lawrence, Sidney. “Declaration of Function: Documents from the Museum of Modern Art’s Design Crusade, 1933-1950.” Design Issues 2.1 (1985): 65–77. Marshall, Jennifer Jane. Machine Art 1934. Chicago: U of Chicago P, 2012. McGuire, Sheila. “Playing House: Sex-Roles and the Child’s World.” Child’s Play, Woman’s Work: An Exhibition of Miniature Toy Appliances : June 12, 1985–September 29, 1985. St. Paul: Goldstein Gallery, U Minnesota, 1985. Meikel, Jeffrey L. “Domesticating Modernity: Ambivalence and Appropriation, 1920–1940.” Designing Modernity; the Arts of Reform and Persuasion. Ed. Wendy Kaplan. Thames & Hudson, 1995. 143–68. O’Brien, Marion, and Aletha C. Huston. “Development of Sex-Typed Play Behavior in Toddlers.” Developmental Psychology, 21.5 (1985): 866–71. Olivarez, Jennifer Komar, Jukka Savolainen, and Juulia Kauste. Finland: Designed Environments. Minneapolis Institute of Arts and Nordic Heritage Museum, 2014. Oswell, David. The Agency of Children: From Family to Global Human Rights. Cambridge UP, 2013. Prown, Jules David. “Mind in Matter: An Introduction to Material Culture Theory and Method.” Winterthur Portfolio 17.1 (1982): 1–19. Punchard, Lorraine May. Child’s Play: Play Dishes, Kitchen Items, Furniture, Accessories. Punchard, 1982. Ranalli, Kristina. An Act Apart: Tea-Drinking, Play and Ritual. Master's thesis. U Delaware, 2013. Sears Corporate Archives. “What Is a Sears Modern Home?” n.d. <http://www.searsarchives.com/homes/index.htm>. "Target Announces New Design Partnership with Marimekko: It’s Finnish, Target Style." Target, 2 Mar. 2016. <http://corporate.target.com/article/2016/03/marimekko-for-target>. Teglasi, Hedwig. “Children’s Choices of and Value Judgments about Sex-Typed Toys and Occupations.” Journal of Vocational Behavior 18.2 (1981): 184–95. Thompson, Jane, and Alexandra Lange. Design Research: The Store That Brought Modern Living to American Homes. Chronicle, 2010.

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Hill, Benjamin Mako. "Revealing Errors." M/C Journal 10, no.5 (October1, 2007). http://dx.doi.org/10.5204/mcj.2703.

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Introduction In The World Is Not a Desktop, Marc Weisner, the principal scientist and manager of the computer science laboratory at Xerox PARC, stated that, “a good tool is an invisible tool.” Weisner cited eyeglasses as an ideal technology because with spectacles, he argued, “you look at the world, not the eyeglasses.” Although Weisner’s work at PARC played an important role in the creation of the field of “ubiquitous computing”, his ideal is widespread in many areas of technology design. Through repetition, and by design, technologies blend into our lives. While technologies, and communications technologies in particular, have a powerful mediating impact, many of the most pervasive effects are taken for granted by most users. When technology works smoothly, its nature and effects are invisible. But technologies do not always work smoothly. A tiny fracture or a smudge on a lens renders glasses quite visible to the wearer. The Microsoft Windows “Blue Screen of Death” on subway in Seoul (Photo credit Wikimedia Commons). Anyone who has seen a famous “Blue Screen of Death”—the iconic signal of a Microsoft Windows crash—on a public screen or terminal knows how errors can thrust the technical details of previously invisible systems into view. Nobody knows that their ATM runs Windows until the system crashes. Of course, the operating system chosen for a sign or bank machine has important implications for its users. Windows, or an alternative operating system, creates affordances and imposes limitations. Faced with a crashed ATM, a consumer might ask herself if, with its rampant viruses and security holes, she should really trust an ATM running Windows? Technologies make previously impossible actions possible and many actions easier. In the process, they frame and constrain possible actions. They mediate. Communication technologies allow users to communicate in new ways but constrain communication in the process. In a very fundamental way, communication technologies define what their users can say, to whom they say it, and how they can say it—and what, to whom, and how they cannot. Humanities scholars understand the power, importance, and limitations of technology and technological mediation. Weisner hypothesised that, “to understand invisibility the humanities and social sciences are especially valuable, because they specialise in exposing the otherwise invisible.” However, technology activists, like those at the Free Software Foundation (FSF) and the Electronic Frontier Foundation (EFF), understand this power of technology as well. Largely constituted by technical members, both organisations, like humanists studying technology, have struggled to communicate their messages to a less-technical public. Before one can argue for the importance of individual control over who owns technology, as both FSF and EFF do, an audience must first appreciate the power and effect that their technology and its designers have. To understand the power that technology has on its users, users must first see the technology in question. Most users do not. Errors are under-appreciated and under-utilised in their ability to reveal technology around us. By painting a picture of how certain technologies facilitate certain mistakes, one can better show how technology mediates. By revealing errors, scholars and activists can reveal previously invisible technologies and their effects more generally. Errors can reveal technology—and its power and can do so in ways that users of technologies confront daily and understand intimately. The Misprinted Word Catalysed by Elizabeth Eisenstein, the last 35 years of print history scholarship provides both a richly described example of technological change and an analysis of its effects. Unemphasised in discussions of the revolutionary social, economic, and political impact of printing technologies is the fact that, especially in the early days of a major technological change, the artifacts of print are often quite similar to those produced by a new printing technology’s predecessors. From a reader’s purely material perspective, books are books; the press that created the book is invisible or irrelevant. Yet, while the specifics of print technologies are often hidden, they are often exposed by errors. While the shift from a scribal to print culture revolutionised culture, politics, and economics in early modern Europe, it was near-invisible to early readers (Eisenstein). Early printed books were the same books printed in the same way; the early press was conceived as a “mechanical scriptorium.” Shown below, Gutenberg’s black-letter Gothic typeface closely reproduced a scribal hand. Of course, handwriting and type were easily distinguishable; errors and irregularities were inherent in relatively unsteady human hands. Side-by-side comparisons of the hand-copied Malmesbury Bible (left) and the black letter typeface in the Gutenberg Bible (right) (Photo credits Wikimedia Commons & Wikimedia Commons). Printing, of course, introduced its own errors. As pages were produced en masse from a single block of type, so were mistakes. While a scribe would re-read and correct errors as they transcribed a second copy, no printing press would. More revealingly, print opened the door to whole new categories of errors. For example, printers setting type might confuse an inverted n with a u—and many did. Of course, no scribe made this mistake. An inverted u is only confused with an n due to the technological possibility of letter flipping in movable type. As print moved from Monotype and Linotype machines, to computerised typesetting, and eventually to desktop publishing, an accidentally flipped u retreated back into the realm of impossibility (Mergenthaler, Swank). Most readers do not know how their books are printed. The output of letterpresses, Monotypes, and laser printers are carefully designed to produce near-uniform output. To the degree that they succeed, the technologies themselves, and the specific nature of the mediation, becomes invisible to readers. But each technology is revealed in errors like the upside-down u, the output of a mispoured slug of Monotype, or streaks of toner from a laser printer. Changes in printing technologies after the press have also had profound effects. The creation of hot-metal Monotype and Linotype, for example, affected decisions to print and reprint and changed how and when it is done. New mass printing technologies allowed for the printing of works that, for economic reasons, would not have been published before. While personal computers, desktop publishing software, and laser printers make publishing accessible in new ways, it also places real limits on what can be printed. Print runs of a single copy—unheard of before the invention of the type-writer—are commonplace. But computers, like Linotypes, render certain formatting and presentation difficult and impossible. Errors provide a space where the particulars of printing make technologies visible in their products. An inverted u exposes a human typesetter, a letterpress, and a hasty error in judgment. Encoding errors and botched smart quotation marks—a ? in place of a “—are only possible with a computer. Streaks of toner are only produced by malfunctioning laser printers. Dust can reveal the photocopied provenance of a document. Few readers reflect on the power or importance of the particulars of the technologies that produced their books. In part, this is because the technologies are so hidden behind their products. Through errors, these technologies and the power they have on the “what” and “how” of printing are exposed. For scholars and activists attempting to expose exactly this, errors are an under-exploited opportunity. Typing Mistyping While errors have a profound effect on media consumption, their effect is equally important, and perhaps more strongly felt, when they occur during media creation. Like all mediating technologies, input technologies make it easier or more difficult to create certain messages. It is, for example, much easier to write a letter with a keyboard than it is to type a picture. It is much more difficult to write in languages with frequent use of accents on an English language keyboard than it is on a European keyboard. But while input systems like keyboards have a powerful effect on the nature of the messages they produce, they are invisible to recipients of messages. Except when the messages contains errors. Typists are much more likely to confuse letters in close proximity on a keyboard than people writing by hand or setting type. As keyboard layouts switch between countries and languages, new errors appear. The following is from a personal email: hez, if there’s not a subversion server handz, can i at least have the root password for one of our machines? I read through the instructions for setting one up and i think i could do it. [emphasis added] The email was quickly typed and, in two places, confuses the character y with z. Separated by five characters on QWERTY keyboards, these two letters are not easily mistaken or mistyped. However, their positions are swapped on German and English keyboards. In fact, the author was an American typing in a Viennese Internet cafe. The source of his repeated error was his false expectations—his familiarity with one keyboard layout in the context of another. The error revealed the context, both keyboard layouts, and his dependence on a particular keyboard. With the error, the keyboard, previously invisible, was exposed as an inter-mediator with its own particularities and effects. This effect does not change in mobile devices where new input methods have introduced powerful new ways of communicating. SMS messages on mobile phones are constrained in length to 160 characters. The result has been new styles of communication using SMS that some have gone so far as to call a new language or dialect called TXTSPK (Thurlow). Yet while they are obvious to social scientists, the profound effects of text message technologies on communication is unfelt by most users who simply see the messages themselves. More visible is the fact that input from a phone keypad has opened the door to errors which reveal input technology and its effects. In the standard method of SMS input, users press or hold buttons to cycle through the letters associated with numbers on a numeric keyboard (e.g., 2 represents A, B, and C; to produce a single C, a user presses 2 three times). This system makes it easy to confuse characters based on a shared association with a single number. Tegic’s popular T9 software allows users to type in words by pressing the number associated with each letter of each word in quick succession. T9 uses a database to pick the most likely word that maps to that sequence of numbers. While the system allows for quick input of words and phrases on a phone keypad, it also allows for the creation of new types of errors. A user trying to type me might accidentally write of because both words are mapped to the combination of 6 and 3 and because of is a more common word in English. T9 might confuse snow and pony while no human, and no other input method, would. Users composing SMS’s are constrained by its technology and its design. The fact that text messages must be short and the difficult nature of phone-based input methods has led to unique and highly constrained forms of communication like TXTSPK (Sutherland). Yet, while the influence of these input technologies is profound, users are rarely aware of it. Errors provide a situation where the particularities of a technology become visible and an opportunity for users to connect with scholars exposing the effect of technology and activists arguing for increased user control. Google News Denuded As technologies become more complex, they often become more mysterious to their users. While not invisible, users know little about the way that complex technologies work both because they become accustomed to them and because the technological specifics are hidden inside companies, behind web interfaces, within compiled software, and in “black boxes” (Latour). Errors can help reveal these technologies and expose their nature and effects. One such system, Google’s News, aggregates news stories and is designed to make it easy to read multiple stories on the same topic. The system works with “topic clusters” that attempt to group articles covering the same news event. The more items in a news cluster (especially from popular sources) and the closer together they appear in time, the higher confidence Google’s algorithms have in the “importance” of a story and the higher the likelihood that the cluster of stories will be listed on the Google News page. While the decision to include or remove individual sources is made by humans, the act of clustering is left to Google’s software. Because computers cannot “understand” the text of the articles being aggregated, clustering happens less intelligently. We know that clustering is primarily based on comparison of shared text and keywords—especially proper nouns. This process is aided by the widespread use of wire services like the Associated Press and Reuters which provide article text used, at least in part, by large numbers of news sources. Google has been reticent to divulge the implementation details of its clustering engine but users have been able to deduce the description above, and much more, by watching how Google News works and, more importantly, how it fails. For example, we know that Google News looks for shared text and keywords because text that deviates heavily from other articles is not “clustered” appropriately—even if it is extremely similar semantically. In this vein, blogger Philipp Lenssen gives advice to news sites who want to stand out in Google News: Of course, stories don’t have to be exactly the same to be matched—but if they are too different, they’ll also not appear in the same group. If you want to stand out in Google News search results, make your article be original, or else you’ll be collapsed into a cluster where you may or may not appear on the first results page. While a human editor has no trouble understanding that an article using different terms (and different, but equally appropriate, proper nouns) is discussing the same issue, the software behind Google News is more fragile. As a result, Google News fails to connect linked stories that no human editor would miss. A section of a screenshot of Google News clustering aggregation showcasing what appears to be an error. But just as importantly, Google News can connect stories that most human editors will not. Google News’s clustering of two stories by Al Jazeera on how “Iran offers to share nuclear technology,” and by the Guardian on how “Iran threatens to hide nuclear program,” seem at first glance to be a mistake. Hiding and sharing are diametrically opposed and mutually exclusive. But while it is true that most human editors would not cluster these stories, it is less clear that it is, in fact, an error. Investigation shows that the two articles are about the release of a single statement by the government of Iran on the same day. The spin is significant enough, and significantly different, that it could be argued that the aggregation of those stories was incorrect—or not. The error reveals details about the way that Google News works and about its limitations. It reminds readers of Google News of the technological nature of their news’ meditation and gives them a taste of the type of selection—and mis-selection—that goes on out of view. Users of Google News might be prompted to compare the system to other, more human methods. Ultimately it can remind them of the power that Google News (and humans in similar roles) have over our understanding of news and the world around us. These are all familiar arguments to social scientists of technology and echo the arguments of technology activists. By focusing on similar errors, both groups can connect to users less used to thinking in these terms. Conclusion Reflecting on the role of the humanities in a world of increasingly invisible technology for the blog, “Humanities, Arts, Science and Technology Advanced Collaboratory,” Duke English professor Cathy Davidson writes: When technology is accepted, when it becomes invisible, [humanists] really need to be paying attention. This is one reason why the humanities are more important than ever. Analysis—qualitative, deep, interpretive analysis—of social relations, social conditions, in a historical and philosophical perspective is what we do so well. The more technology is part of our lives, the less we think about it, the more we need rigorous humanistic thinking that reminds us that our behaviours are not natural but social, cultural, economic, and with consequences for us all. Davidson concisely points out the strength and importance of the humanities in evaluating technology. She is correct; users of technologies do not frequently analyse the social relations, conditions, and effects of the technology they use. Activists at the EFF and FSF argue that this lack of critical perspective leads to exploitation of users (Stallman). But users, and the technology they use, are only susceptible to this type of analysis when they understand the applicability of these analyses to their technologies. Davidson leaves open the more fundamental question: How will humanists first reveal technology so that they can reveal its effects? Scholars and activists must do more than contextualise and describe technology. They must first render invisible technologies visible. As the revealing nature of errors in printing systems, input systems, and “black box” software systems like Google News show, errors represent a point where invisible technology is already visible to users. As such, these errors, and countless others like them, can be treated as the tip of an iceberg. They represent an important opportunity for humanists and activists to further expose technologies and the beginning of a process that aims to reveal much more. References Davidson, Cathy. “When Technology Is Invisible, Humanists Better Get Busy.” HASTAC. (2007). 1 September 2007 http://www.hastac.org/node/779>. Eisenstein, Elisabeth L. The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-Modern Europe. Cambridge, UK: Cambridge University Press, 1979. Latour, Bruno. Pandora’s Hope: Essays on the Reality of Science Studies. Harvard UP, 1999. Lenssen, Philipp. “How Google News Indexes.” Google Blogscoped. 2006. 1 September 2007 http://blogoscoped.com/archive/2006-07-28-n49.html>. Mergenthaler, Ottmar. The Biography of Ottmar Mergenthaler, Inventor of the Linotype. New ed. New Castle, Deleware: Oak Knoll Books, 1989. Monotype: A Journal of Composing Room Efficiency. Philadelphia: Lanston Monotype Machine Co, 1913. Stallman, Richard M. Free Software, Free Society: Selected Essays of Richard M. Stallman. Boston, Massachusetts: Free Software Foundation, 2002. Sutherland, John. “Cn u txt?” Guardian Unlimited. London, UK. 2002. Swank, Alvin Garfield, and United Typothetae America. Linotype Mechanism. Chicago, Illinois: Dept. of Education, United Typothetae America, 1926. Thurlow, C. “Generation Txt? The Sociolinguistics of Young People’s Text-Messaging.” Discourse Analysis Online 1.1 (2003). Weiser, Marc. “The World Is Not a Desktop.” ACM Interactions. 1.1 (1994): 7-8. Citation reference for this article MLA Style Hill, Benjamin Mako. "Revealing Errors." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/01-hill.php>. APA Style Hill, B. (Oct. 2007) "Revealing Errors," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/01-hill.php>.

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Ensminger, David Allen. "Populating the Ambient Space of Texts: The Intimate Graffiti of Doodles. Proposals Toward a Theory." M/C Journal 13, no.2 (March9, 2010). http://dx.doi.org/10.5204/mcj.219.

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In a media saturated world, doodles have recently received the kind of attention usually reserved for coverage of racy extra marital affairs, corrupt governance, and product malfunction. Former British Prime Minister Blair’s private doodling at a World Economic Forum meeting in 2005 raised suspicions that he, according to one keen graphologist, struggled “to maintain control in a confusing world," which infers he was attempting to cohere a scattershot, fragmentary series of events (Spiegel). However, placid-faced Microsoft CEO Bill Gates, who sat nearby, actually scrawled the doodles. In this case, perhaps the scrawls mimicked the ambience in the room: Gates might have been ‘tuning’–registering the ‘white noise’ of the participants, letting his unconscious dictate doodles as a way to cope with the dissonance trekking in with the officialspeak. The doodles may have documented and registered the space between words, acting like deposits from his gestalt.Sometimes the most intriguing doodles co-exist with printed texts. This includes common vernacular graffiti that lines public and private books and magazines. Such graffiti exposes tensions in the role of readers as well as horror vacui: a fear of unused, empty space. Yet, school children fingering fresh pages and stiff book spines for the first few times often consider their book pages as sanctioned, discreet, and inviolable. The book is an object of financial and cultural investment, or imbued both with mystique and ideologies. Yet, in the e-book era, the old-fashioned, physical page is a relic of sorts, a holdover from coarse papyrus culled from wetland sage, linking us to the First Dynasty in Egypt. Some might consider the page as a vessel for typography, a mere framing device for text. The margins may reflect a perimeter of nothingness, an invisible borderland that doodles render visible by inhabiting them. Perhaps the margins are a bare landscape, like unmarred flat sand in a black and white panchromatic photo with unique tonal signature and distinct grain. Perhaps the margins are a mute locality, a space where words have evaporated, or a yet-to-be-explored environment, or an ambient field. Then comes the doodle, an icon of vernacular art.As a modern folklorist, I have studied and explored vernacular art at length, especially forms that may challenge and fissure aesthetic, cultural, and social mores, even within my own field. For instance, I contend that Grandma Prisbrey’s “Bottle Village,” featuring millions of artfully arranged pencils, bottles, and dolls culled from dumps in Southern California, is a syncretic culturescape with underlying feminist symbolism, not merely the product of trauma and hoarding (Ensminger). Recently, I flew to Oregon to deliver a paper on Mexican-American gravesite traditions. In a quest for increased multicultural tolerance, I argued that inexpensive dimestore objects left on Catholic immigrant graves do not represent a messy landscape of trinkets but unique spiritual environments with links to customs 3,000 years old. For me, doodles represent a variation on graffiti-style art with cultural antecedents stretching back throughout history, ranging from ancient scrawls on Greek ruins to contemporary park benches (with chiseled names, dates, and symbols), public bathroom latrinalia, and spray can aerosol art, including ‘bombing’ and ‘tagging’ hailed as “Spectacular Vernaculars” by Russell Potter (1995). Noted folklorist Alan Dundes mused on the meaning of latrinalia in Here I Sit – A Study of American Latrinalia (1966), which has inspired pop culture books and web pages for the preservation and discussion of such art (see for instance, www.itsallinthehead.com/gallery1.html). Older texts such as Classic American Graffiti by Allen Walker Read (1935), originally intended for “students of linguistics, folk-lore, abnormal psychology,” reveal the field’s longstanding interest in marginal, crude, and profane graffiti.Yet, to my knowledge, a monograph on doodles has yet to be published by a folklorist, perhaps because the art form is reconsidered too idiosyncratic, too private, the difference between jots and doodles too blurry for a taxonomy and not the domain of identifiable folk groups. In addition, the doodles in texts often remain hidden until single readers encounter them. No broad public interaction is likely, unless a library text circulates freely, which may not occur after doodles are discovered. In essence, the books become tainted, infected goods. Whereas latrinalia speaks openly and irreverently, doodles feature a different scale and audience.Doodles in texts may represent a kind of speaking from the ‘margin’s margins,’ revealing the reader-cum-writer’s idiosyncratic, self-meaningful, and stylised hieroglyphics from the ambient margins of one’s consciousness set forth in the ambient margins of the page. The original page itself is an ambient territory that allows the meaning of the text to take effect. When those liminal spaces (both between and betwixt, in which the rules of page format, design, style, and typography are abandoned) are altered by the presence of doodles, the formerly blank, surplus, and soft spaces of the page offer messages coterminous with the text, often allowing readers to speak, however haphazardly and unconsciously, with and against the triggering text. The bleached whiteness can become a crowded milieu in the hands of a reader re-scripting the ambient territory. If the book is borrowed, then the margins are also an intimate negotiation with shared or public space. The cryptic residue of the doodler now resides, waiting, for the city of eyes.Throughout history, both admired artists and Presidents regularly doodled. Famed Italian Renaissance painter Filippo Lippi avoided strenuous studying by doodling in his books (Van Cleave 44). Both sides of the American political spectrum have produced plentiful inky depictions as well: roughshod Democratic President Johnson drew flags and pagodas; former Hollywood fantasy fulfiller turned politician Republican President Reagan’s specialty was western themes, recalling tropes both from his actor period and his duration acting as President; meanwhile, former law student turned current President, Barack Obama, has sketched members of Congress and the Senate for charity auctions. These doodles are rich fodder for both psychologists and cross-discipline analysts that propose theories regarding the automatic writing and self-styled miniature pictures of civic leaders. Doodles allow graphologists to navigate and determine the internal, cognitive fabric of the maker. To critics, they exist as mere trifles and offer nothing more than an iota of insight; doodles are not uncanny offerings from the recesses of memory, like bite-sized Rorschach tests, but simply sloppy scrawls of the bored.Ambient music theory may shed some light. Timothy Morton argues that Brian Eno designed to make music that evoked “space whose quality had become minimally significant” and “deconstruct the opposition … between figure and ground.” In fact, doodles may yield the same attributes as well. After a doodle is inserted into texts, the typography loses its primacy. There is a merging of the horizons. The text of the author can conflate with the text of the reader in an uneasy dance of meaning: the page becomes an interface revealing a landscape of signs and symbols with multiple intelligences–one manufactured and condoned, the other vernacular and unsanctioned. A fixed end or beginning between the two no longer exists. The ambient space allows potential energies to hover at the edge, ready to illustrate a tension zone and occupy the page. The blank spaces keep inviting responses. An emergent discourse is always in waiting, always threatening to overspill the text’s intended meaning. In fact, the doodles may carry more weight than the intended text: the hierarchy between authorship and readership may topple.Resistant reading may take shape during these bouts. The doodle is an invasion and signals the geography of disruption, even when innocuous. It is a leveling tool. As doodlers place it alongside official discourse, they move away from positions of passivity, being mere consumers, and claim their own autonomy and agency. The space becomes co-determinant as boundaries are blurred. The destiny of the original text’s meaning is deferred. The habitus of the reader becomes embodied in the scrawl, and the next reader must negotiate and navigate the cultural capital of this new author. As such, the doodle constitutes an alternative authority and economy of meaning within the text.Recent studies indicate doodling, often regarded as behavior that announces a person’s boredom and withdrawal, is actually a very special tool to prevent memory loss. Jackie Andrade, an expert from the School of Psychology at the University of Plymouth, maintains that doodling actually “offsets the effects of selective memory blockade,” which yields a surprising result (quoted in “Doodling Gets”). Doodlers exhibit 29% more memory recall than those who passively listen, frozen in an unequal bond with the speaker/lecturer. Students that doodle actually retain more information and are likely more productive due to their active listening. They adeptly absorb information while students who stare patiently or daydream falter.Furthermore, in a 2006 paper, Andrew Kear argues that “doodling is a way in which students, consciously or not, stake a claim of personal agency and challenge some the values inherent in the education system” (2). As a teacher concerned with the engagement of students, he asked for three classes to submit their doodles. Letting them submit any two-dimensional graphic or text made during a class (even if made from body fluid), he soon discovered examples of “acts of resistance” in “student-initiated effort[s] to carve out a sense of place within the educational institution” (6). Not simply an ennui-prone teenager or a proto-surrealist trying to render some automatic writing from the fringes of cognition, a student doodling may represent contested space both in terms of the page itself and the ambience of the environment. The doodle indicates tension, and according to Kear, reflects students reclaiming “their own self-recognized voice” (6).In a widely referenced 1966 article (known as the “doodle” article) intended to describe the paragraph organisational styles of different cultures, Robert Kaplan used five doodles to investigate a writer’s thought patterns, which are rooted in cultural values. Now considered rather problematic by some critics after being adopted by educators for teacher-training materials, Kaplan’s doodles-as-models suggest, “English speakers develop their ideas in a linear, hierarchal fashion and ‘Orientals’ in a non-liner, spiral fashion…” (Severino 45). In turn, when used as pedagogical tools, these graphics, intentionally or not, may lead an “ethnocentric, assimilationist stance” (45). In this case, doodles likely shape the discourse of English as Second Language instruction. Doodles also represent a unique kind of “finger trace,” not unlike prints from the tips of a person’s fingers and snowflakes. Such symbol systems might be used for “a means of lightweight authentication,” according to Christopher Varenhorst of MIT (1). Doodles, he posits, can be used as “passdoodles"–a means by which a program can “quickly identify users.” They are singular expressions that are quirky and hard to duplicate; thus, doodles could serve as substitute methods of verifying people who desire devices that can safeguard their privacy without users having to rely on an ever-increasing number of passwords. Doodles may represent one such key. For many years, psychologists and psychiatrists have used doodles as therapeutic tools in their treatment of children that have endured hardship, ailments, and assault. They may indicate conditions, explain various symptoms and pathologies, and reveal patterns that otherwise may go unnoticed. For instance, doodles may “reflect a specific physical illness and point to family stress, accidents, difficult sibling relationships, and trauma” (Lowe 307). Lowe reports that children who create a doodle featuring their own caricature on the far side of the page, distant from an image of parent figures on the same page, may be experiencing detachment, while the portrayal of a father figure with “jagged teeth” may indicate a menace. What may be difficult to investigate in a doctor’s office conversation or clinical overview may, in fact, be gleaned from “the evaluation of a child’s spontaneous doodle” (307). So, if children are suffering physically or psychologically and unable to express themselves in a fully conscious and articulate way, doodles may reveal their “self-concept” and how they feel about their bodies; therefore, such creative and descriptive inroads are important diagnostic tools (307). Austrian born researcher Erich Guttman and his cohort Walter MacLay both pioneered art therapy in England during the mid-twentieth century. They posited doodles might offer some insight into the condition of schizophrenics. Guttman was intrigued by both the paintings associated with the Surrealist movement and the pioneering, much-debated work of Sigmund Freud too. Although Guttman mostly studied professionally trained artists who suffered from delusions and other conditions, he also collected a variety of art from patients, including those undergoing mescaline therapy, which alters a person’s consciousness. In a stroke of luck, they were able to convince a newspaper editor at the Evening Standard to provide them over 9,000 doodles that were provided by readers for a contest, each coded with the person’s name, age, and occupation. This invaluable data let the academicians compare the work of those hospitalised with the larger population. Their results, released in 1938, contain several key declarations and remain significant contributions to the field. Subsequently, Francis Reitman recounted them in his own book Psychotic Art: Doodles “release the censor of the conscious mind,” allowing a person to “relax, which to creative people was indispensable to production.”No appropriate descriptive terminology could be agreed upon.“Doodles are not communications,” for the meaning is only apparent when analysed individually.Doodles are “self-meaningful.” (37) Doodles, the authors also established, could be divided into this taxonomy: “stereotypy, ornamental details, movements, figures, faces and animals” or those “depicting scenes, medley, and mixtures” (37). The authors also noted that practitioners from the Jungian school of psychology often used “spontaneously produced drawings” that were quite “doodle-like in nature” in their own discussions (37). As a modern folklorist, I venture that doodles offer rich potential for our discipline as well. At this stage, I am offering a series of dictums, especially in regards to doodles that are commonly found adjacent to text in books and magazines, notebooks and journals, that may be expanded upon and investigated further. Doodles allow the reader to repopulate the text with ideogram-like expressions that are highly personalised, even inscrutable, like ambient sounds.Doodles re-purpose the text. The text no longer is unidirectional. The text becomes a point of convergence between writer and reader. The doodling allows for such a conversation, bilateral flow, or “talking back” to the text.Doodles reveal a secret language–informal codes that hearken back to the “lively, spontaneous, and charged with feeling” works of child art or naïve art that Victor Sanua discusses as being replaced in a child’s later years by art that is “stilted, formal, and conforming” (62).Doodling animates blank margins, the dead space of the text adjacent to the script, making such places ripe for spontaneous, fertile, and exploratory markings.Doodling reveals a democratic, participatory ethos. No text is too sacred, no narrative too inviolable. Anything can be reworked by the intimate graffiti of the reader. The authority of the book is not fixed; readers negotiate and form a second intelligence imprinted over the top of the original text, blurring modes of power.Doodles reveal liminal moments. Since the reader in unmonitored, he or she can express thoughts that may be considered marginal or taboo by the next reader. The original subject of the book itself does not restrict the reader. Thus, within the margins of the page, a brief suspension of boundaries and borders, authority and power, occurs. The reader hides in anonymity, free to reroute the meaning of the book. Doodling may convey a reader’s infantalism. Every book can become a picture book. This art can be the route returning a reader to the ambience of childhood.Doodling may constitute Illuminated/Painted Texts in reverse, commemorating the significance of the object in hitherto unexpected forms and revealing the reader’s codex. William Blake adorned his own poems by illuminating the skin/page that held his living verse; common readers may do so too, in naïve, nomadic, and primitive forms. Doodling demarcates tension zones, yielding social-historical insights into eras while offering psychological glimpses and displaying aesthetic values of readers-cum-writers.Doodling reveals margins as inter-zones, replete with psychogeography. While the typography is sanctioned, legitimate, normalised, and official discourse (“chartered” and “manacled,” to hijack lines from William Blake), the margins are a vernacular depository, a terminus, allowing readers a sense of agency and autonomy. The doodled page becomes a visible reminder and signifier: all pages are potentially “contested” spaces. Whereas graffiti often allows a writer to hide anonymously in the light in a city besieged by multiple conflicting texts, doodles allow a reader-cum-writer’s imprint to live in the cocoon of a formerly fossilised text, waiting for the light. Upon being opened, the book, now a chimera, truly breathes. Further exploration and analysis should likely consider several issues. What truly constitutes and shapes the role of agent and reader? Is the reader an agent all the time, or only when offering resistant readings through doodles? How is a doodler’s agency mediated by the author or the format of texts in forms that I have to map? Lastly, if, as I have argued, the ambient space allows potential energies to hover at the edge, ready to illustrate a tension zone and occupy the page, what occurs in the age of digital or e-books? Will these platforms signal an age of acquiescence to manufactured products or signal era of vernacular responses, somehow hitched to html code and PDF file infiltration? Will bytes totally replace type soon in the future, shaping unforeseen actions by doodlers? Attached Figures Figure One presents the intimate graffiti of my grandfather, found in the 1907 edition of his McGuffey’s Eclectic Spelling Book. The depiction is simple, even crude, revealing a figure found on the adjacent page to Lesson 248, “Of Characters Used in Punctuation,” which lists the perfunctory functions of commas, semicolons, periods, and so forth. This doodle may offset the routine, rote, and rather humdrum memorisation of such grammatical tools. The smiling figure may embody and signify joy on an otherwise machine-made bare page, a space where my grandfather illustrated his desires (to lighten a mood, to ease dissatisfaction?). Historians Joe Austin and Michael Willard examine how youth have been historically left without legitimate spaces in which to live out their autonomy outside of adult surveillance. For instance, graffiti often found on walls and trains may reflect a sad reality: young people are pushed to appropriate “nomadic, temporary, abandoned, illegal, or otherwise unwatched spaces within the landscape” (14). Indeed, book graffiti, like the graffiti found on surfaces throughout cities, may offer youth a sense of appropriation, authorship, agency, and autonomy: they take the page of the book, commit their writing or illustration to the page, discover some freedom, and feel temporarily independent even while they are young and disempowered. Figure Two depicts the doodles of experimental filmmaker Jim Fetterley (Animal Charm productions) during his tenure as a student at the Art Institute of Chicago in the early 1990s. His two doodles flank the text of “Lady Lazarus” by Sylvia Plath, regarded by most readers as an autobiographical poem that addresses her own suicide attempts. The story of Lazarus is grounded in the Biblical story of John Lazarus of Bethany, who was resurrected from the dead. The poem also alludes to the Holocaust (“Nazi Lampshades”), the folklore surrounding cats (“And like the cat I have nine times to die”), and impending omens of death (“eye pits “ … “sour breath”). The lower doodle seems to signify a motorised tank-like machine, replete with a furnace or engine compartment on top that bellows smoke. Such ominous images, saturated with potential cartoon-like violence, may link to the World War II references in the poem. Meanwhile, the upper doodle seems to be curiously insect-like, and Fetterley’s name can be found within the illustration, just like Plath’s poem is self-reflexive and addresses her own plight. Most viewers might find the image a bit more lighthearted than the poem, a caricature of something biomorphic and surreal, but not very lethal. Again, perhaps this is a counter-message to the weight of the poem, a way to balance the mood and tone, or it may well represent the larval-like apparition that haunts the very thoughts of Plath in the poem: the impending disease of her mind, as understood by the wary reader. References Austin, Joe, and Michael Willard. “Introduction: Angels of History, Demons of Culture.” Eds. Joe Austion and Michael Willard. Generations of Youth: Youth Cultures and History in Twentieth-Century America. New York: NYU Press, 1998. “Doodling Gets Its Due: Those Tiny Artworks May Aid Memory.” World Science 2 March 2009. 15 Jan. 2009 ‹http://www.world-science.net/othernews/090302_doodle›. Dundes, Alan. “Here I Sit – A Study of American Latrinalia.” Papers of the Kroeber Anthropological Society 34: 91-105. Ensminger, David. “All Bottle Up: Reinterpreting the Culturescape of Grandma Prisbey.” Adironack Review 9.3 (Fall 2008). ‹http://adirondackreview.homestead.com/ensminger2.html›. Kear, Andrew. “Drawings in the Margins: Doodling in Class an Act of Reclamation.” Graduate Student Conference. University of Toronto, 2006. ‹http://gradstudentconference.oise.utoronto.ca/documents/185/Drawing%20in%20the%20Margins.doc›. Lowe, Sheila R. The Complete Idiot’s Guide to Handwriting Analysis. New York: Alpha Books, 1999. Morton, Timothy. “‘Twinkle, Twinkle Little Star’ as an Ambient Poem; a Study of Dialectical Image; with Some Remarks on Coleridge and Wordsworth.” Romantic Circles Praxis Series (2001). 6 Jan. 2009 ‹http://www.rc.umd.edu/praxis/ecology/morton/morton.html›. Potter, Russell A. Spectacular Vernaculars: Hip Hop and the Politics of Postmodernism. Albany: State University of New York, 1995. Read, Allen Walker. Classic American Graffiti: Lexical Evidence from Folk Epigraphy in Western North America. Waukesha, Wisconsin: Maledicta Press, 1997. Reitman, Francis. Psychotic Art. London: Routledge, 1999. Sanua, Victor. “The World of Mystery and Wonder of the Schizophrenic Patient.” International Journal of Social Psychiatry 8 (1961): 62-65. Severino, Carol. “The ‘Doodles’ in Context: Qualifying Claims about Contrastive Rhetoric.” The Writing Center Journal 14.1 (Fall 1993): 44-62. Van Cleave, Claire. Master Drawings of the Italian Rennaissance. Cambridge, Mass.: Harvard UP, 2007. Varenhost, Christopher. Passdoodles: A Lightweight Authentication Method. Research Science Institute. Cambridge, Mass.: Massachusetts Institute of Technology, 2004.

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43

Bond, Sue. "The Secret Adoptee's Cookbook." M/C Journal 16, no.3 (June22, 2013). http://dx.doi.org/10.5204/mcj.665.

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There have been a number of Australian memoirs written by adoptees over the last twenty years—Robert Dessaix’s A Mother’s Disgrace, Suzanne Chick’s Searching for Charmian, Tom Frame’s Binding Ties:An Experience of Adoption and Reunion in Australia, for example—as well as international adoptee narratives by Betty Jean Lifton, Florence Fisher, and A. M. Homes amongst others. These works form a component of the small but growing field of adoption life writing that includes works by “all members of the adoption triad” (Hipchen and Deans 163): adoptive parents, birthparents, and adoptees. As the broad genre of memoir becomes more theorised and mapped, many sub-genres are emerging (Brien). My own adoptee story (which I am currently composing) could be a further sub-categorisation of the adoptee memoir, that of “late discovery adoptees” (Perl and Markham), those who are either told, or find out, about their adoption in adulthood. When this is part of a life story, secrets and silences are prominent, and digging into these requires using whatever resources can be found. These include cookbooks, recipes written by hand, and the scraps of paper shoved between pages. There are two cookbooks from my adoptive mother’s belongings that I have kept. One of them is titled Miss Tuxford’s Modern Cookery for the Middle Classes: Hints on Modern Gas Stove Cooking, and this was published around 1937 in England. It’s difficult to date this book exactly, as there is no date in my copy, but one of the advertisem*nts (for Bird’s Custard, I think; the page is partly obscured by an Orange Nut Loaf recipe from a Willow baking pan that has been glued onto the page) is headed with a date range of 1837 to 1937. It has that smell of long ago that lingers strongly even now, out of the protective custody of my mother’s storage. Or should I say, out of the range of my adoptive father’s garbage dump zeal. He loved throwing things away, but these were often things that I saw as valuable, or at least of sentimental value, worth keeping for the memories they evoked. Maybe my father didn’t want to remember. My mother was brimming with memories, I discovered after her death, but she did not reveal them during her life. At least, not to me, making objects like these cookbooks precious in my reconstruction of the lives I know so little about, as well as in the grieving process (Gibson).Miss Tuxford (“Diplomée Board of Education, Gold Medallist, etc”) produced numerous editions of her book. My mother’s is now fragile, loose at the spine and browned with age. There are occasional stains showing that the bread and cakes section got the most use, with the pages for main meals of meat and vegetables relatively clean. The author divided her recipes into the main chapters of Soups (lentil, kidney, sheep’s head broth), Sauces (white, espagnol, mushroom), Fish (“It is important that all fish is fresh when cooked” (23)), Meats (roasted, boiled, stuffed; roast rabbit, boiled turkey, scotch collop), Vegetables (creamed beetroot, economical salad dressing, potatoes baked in their skins), Puddings and Sweets (suet pastry, Yorkshire pudding, chocolate tarts, ginger cream), Bread and Cakes (household bread, raspberry sandwich cake, sultana scones, peanut fancies), Icings and Fillings, Invalid Cookery (beef tea, nourishing lemonade, Virol pudding), Jams, Sweetmeats and Pickles (red currant jelly, piccalilli) and Miscellaneous Dishes including Meatless Recipes (cheese omelette, mock white fish, mock duck, mock goose, vegetarian mincemeat). At the back, Miss Tuxford includes sections on gas cooking hints, “specimen household dinners” (206), and household hints. There is then a “Table of Foods in Season” (208–10) taking the reader through the months and the various meats and vegetables available at those times. There is a useful index and finally an advertisem*nt for an oven cleaner on the last page (which is glued to the back cover). There are food and cookery advertisem*nts throughout the book, but my favourite is the one inside the front cover, for Hartley’s jam, featuring two photographs of a little boy. The first shows him looking serious, and slightly anxious, the second wide-eyed and smiling, eager for his jam. The text tells mothers that “there’s nothing like plenty of bread and Hartley’s for a growing boy” (inside front cover). I love the simple appeal to making your little boy happy that is contained within this tiny narrative. Did my mother and father eat this jam when they were small? By 1937, my mother was twenty-one, not yet married, living with her mother in Weston-super-Mare. She was learning secretarial skills—I have her certificate of proficiency in Pitman’s shorthand—and I think she and my father had met by then. Perhaps she thought about when she would be giving her own children Hartley’s jam, or something else prepared from Miss Tuxford’s recipes, like the Christmas puddings, shortbread, or chocolate cake. She would not have imagined that no children would arrive, that twenty-five years of marriage would pass before she held her own baby, and this would be one who was born to another woman. In the one other cookbook I have kept, there are several recipes cut out from newspapers, and a few typed or handwritten recipes hidden within the pages. This is The Main Cookery Book, in its August 1944 reprint, which was written and compiled by Marguerite K. Gompertz and the “Staff of the Main Research Kitchen”. My mother wrote her name and the date she obtained the cookbook (31 January 1945) on the first blank page. She had been married just over five years, and my father may, or may not, have still been in the Royal Air Force. I have only a sketchy knowledge of my adoptive parents. My mother was born in Newent, Gloucestershire, and my father in Bromley, Kent; they were both born during the first world war. My father served as a navigator in the Royal Air Force in the second world war in the 1940s, received head and psychological injuries and was invalided out before the war ended. He spent some time in rehabilitation, there being letters from him to my mother detailing his stay in one hospital in the 1950s. Their life seemed to become less and less secure as the years passed, more chaotic, restless, and unsettled. By the time I came into their lives, they were both nearly fifty, and moving from place to place. Perhaps this is one reason why I have no memory of my mother cooking. I cannot picture her consulting these cookbooks, or anything more modern, or even cutting out the recipes from newspapers and magazines, because I do not remember seeing her do it. She did not talk to me about cooking, we didn’t cook together, and I do not remember her teaching me anything about food or its preparation. This is a gap in my memory that is puzzling. There is evidence—the books and additional paper recipes and stains on the pages—that my mother was involved in the world of the kitchen. This suggests she handled meats, vegetables, and flours, kneaded, chopped, mashed, baked, and boiled all manners of foods. But I cannot remember her doing any of it. I think the cooking must have been a part of her life before me, when she lived in England, her home country, which she loved, and when she still had hope that children would come. It must have then been apparent that her husband was going to need support and care after the war, and I can imagine she came to realise that any dreams she had would need rearranging.What I do remember is that our meals were prepared by my father, and contained no spices, onions, or garlic because he suffered frequently from indigestion and said these ingredients made it worse. He was a big-chested man with small hips who worried he was too heavy and so put himself on diets every other week. For my father, dieting meant not eating anything, which tended to lead to binges on chocolate or cheese or whatever he could grab easily from the fridge.Meals at night followed a pattern. On Sundays we ate roast chicken with vegetables as a treat, then finished it over the next days as a cold accompaniment with salad. Other meals would feature fish fingers, mince, ham, or a cold luncheon meat with either salad or boiled vegetables. Sometimes we would have a tin of peaches in juice or ice cream, or both. No cookbooks were consulted to prepare these meals.What was my mother doing while my father cooked? She must have been in the kitchen too, probably contributing, but I don’t see her there. By the time we came back to Australia permanently in 1974, my father’s working life had come to an end, and he took over the household cookery for something to do, as well as sewing his own clothes, and repairing his own car. He once hoisted the engine out of a Morris Minor with the help of a young mechanic, a rope, and the branch of a poinciana tree. I have three rugs that he wove before I was born, and he made furniture as well. My mother also sewed, and made my school uniforms and other clothes as well as her own skirts and blouses, jackets and pants. Unfortunately, she was fond of crimplene, which came in bright primary colours and smelled of petrol, but didn’t require ironing and dried quickly on the washing line. It didn’t exactly hang on your body, but rather took it over, imposing itself with its shapelessness. The handwritten recipe for salad cream shown on the pink paper is not in my mother’s hand but my father’s. Her correction can be seen to the word “gelatine” at the bottom; she has replaced it with “c’flour” which I assume means cornflour. This recipe actually makes me a liar, because it shows my father writing about using pepper, paprika, and tumeric to make a food item, when I have already said he used no spices. When I knew him, and ate his food, he didn’t. But he had another life for forty-seven years before my birth, and these recipes with their stains and scribbles help me to begin making a picture of both his life, and my mother’s. So much of them is a complete mystery to me, but these scraps of belongings help me inch along in my thinking about them, who they were, and what they meant to me (Turkle).The Main Cookery Book has a similar structure to Miss Tuxford’s, with some variations, like the chapter titled Réchauffés, which deals with dishes using already cooked foodstuffs that only then require reheating, and a chapter on home-made wines. There are also notes at the end of the book on topics such as gas ovens and methods of cooking (boiling, steaming, simmering, and so on). What really interests me about this book are the clippings inserted by my mother, although the printed pages themselves seem relatively clean and uncooked upon. There is a recipe for pickles and chutneys torn from a newspaper, and when I look on the other side I find a context: a note about Charlie Chaplin and the House of Representatives’s Un-American Activities Committee starting its investigations into the influence of Communists on Hollywood. I wonder if my parents talked about these events, or if they went to see Charlie Chaplin’s films. My mother’s diaries from the 1940s include her references to movies—Shirley Temple in Kiss and Tell, Bing Crosby in Road to Utopia—as well as day to day activities and visits to, and from, family and friends, her sinus infections and colds, getting “shock[ed] from paraffin lamp”, food rationing. If my father kept diaries during his earlier years, nothing of them survives. I remember his determined shredding of documents after my mother’s death, and his fear of discovery, that his life’s secrets would be revealed. He did not tell me I had been adopted until I was twenty-three, and rarely spoke of it afterwards. My mother never mentioned it. I look at the recipe for lemon curd. Did my mother ever make this? Did she use margarine instead of butter? We used margarine on sandwiches, as butter was too hard to spread. Once again, I turn over this clipping to read the news, and find no date but an announcement of an exhibition of work by Marc Chagall at the Tate Gallery, the funeral of Sir Geoffrey Fison (who I discover from The Peerage website died in 1948, unmarried, a Baronet and decorated soldier), and a memorial service for Dr. Duncan Campbell Scott, the Canadian poet and prose writer, during which the Poet Laureate of the time, John Masefield, gave the address. And there was also a note about the latest wills, including that of a reverend who left an estate valued at over £50 000. My maternal adoptive grandmother, who lived in Weston-super-Mare across the road from the beach, and with whom we stayed for several months in 1974, left most of her worldly belongings to my mother and nothing to her son. He seems to have been cut out from her life after she separated from her husband, and her children’s father, sometime in the 1920s. Apparently, my uncle followed his father out to Australia, and his mother never forgave him, refusing to have anything more to do with her son for the rest of her life, not even to see her grandchildren. When I knew her in that brief period in 1974, she was already approaching eighty and showing signs of dementia. But I do remember dancing the Charleston with her in the kitchen, and her helping me bathe my ragdoll Pollyanna in a tub in the garden. The only food I remember at her stone house was afternoon tea with lots of different, exotic cakes, particularly one called Neopolitan, with swirls of red and brown through the moist sponge. My grandmother had a long narrow garden filled with flowers and a greenhouse with tomatoes; she loved that garden, and spent a lot of time nurturing it.My father and his mother-in-law were not each other’s favourite person, and this coloured my mother’s relationship with her, too. We were poor for many years, and the only reason we were able to go to England was because of the generosity of my grandmother, who paid for our airfares. I think my father searched for work while we were there, but whether he was successful or not I do not know. We returned to Australia and I went into grade four at the end of 1974, an outsider of sorts, and bemused by the syllabus, because I had moved around so much. I went to eight different primary schools and two high schools, eventually obtaining a scholarship to a private girls’ school for the last four years. My father was intent on me becoming a doctor, and so my life was largely study, which is another reason why I took little notice of what went on in the kitchen and what appeared on the dining table. I would come home from school and my parents would start meal preparation almost straight away, so we sat down to dinner at about four o’clock during the week, and I started the night’s study at five. I usually worked through until about ten, and then read a novel for a little while before sleep. Every parcel of time was accounted for, and nothing was wasted. This schedule continued throughout those four years of high school, with my father berating me if I didn’t do well at an exam, but also being proud when I did. In grades eight, nine, and ten, I studied home economics, and remember being offered a zucchini to taste because I had never seen one before. I also remember making Greek biscuits of some sort for an exam, and the sieve giving out while I was sifting a large quantity of flour. We learned to cook simple meals of meats and vegetables, and to prepare a full breakfast. We also baked cakes but, when my sponges remained flat, I realised that my strengths might lay elsewhere. This probably also contributed to my lack of interest in cooking. Domestic pursuits were not encouraged at home, although my mother did teach me to sew and knit, resulting in skewed attempts at a shirt dress and a white blouse, and a wildly coloured knitted shoulder bag that I actually liked but which embarrassed my father. There were no such lessons in cakemaking or biscuit baking or any of the recipes from Miss Tuxford. By this time, my mother bought such treats from the supermarket.This other life, this previous life of my parents, a life far away in time and place, was completely unknown to me before my mother’s death. I saw little of them after the revelation of my adoption, not because of this knowledge I then had, but because of my father’s controlling behaviour. I discovered that the rest of my adoptive family, who I hardly knew apart from my maternal grandmother, had always known. It would have been difficult, after all, for my parents to keep such a secret from them. Because of this life of constant moving, my estrangement from my family, and our lack of friends and connections with other people, there was a gap in my experience. As a child, I only knew one grandmother, and only for a relatively brief period of time. I have no grandfatherly memories, and none either of aunts and uncles, only a few fleeting images of a cousin here and there. It was difficult to form friendships as a child when we were only in a place for a limited time. We were always moving on, and left everything behind, to start again in a new suburb, state, country. Continuity and stability were not our trademarks, for reasons that are only slowly making themselves known to me: my father’s mental health problems, his difficult personality, our lack of money, the need to keep my adoption secret.What was that need? From where did it spring? My father always seemed to be a secretive person, an intensely private man, one who had things to hide, and seemed to suffer many mistakes and mishaps and misfortune. At the end, after my mother’s death, we spent two years with each other as he became frailer and moved into a nursing home. It was a truce formed out of necessity, as there was no one else to care for him, so thoroughly had he alienated his family; he had no friends, certainly not in Australia, and only the doctor and helping professionals to talk to most days. My father’s brother John had died some years before, and the whereabouts of his other sibling Gordon were unknown. I discovered that he had died three years previously. Nieces had not heard from my father for decades. My mother’s niece revealed that my mother and she had never met. There is a letter from my mother’s father in the 1960s, probably just before he died, remarking that he would like a photograph of her as they hadn’t seen each other for forty years. None of this was talked about when my mother was alive. It was as if I was somehow separate from their stories, from their history, that it was not suitable for my ears, or that once I came into their lives they wanted to make a new life altogether. At that time, all of their past was stored away. Even my very origins, my tiny past life, were unspoken, and made into a secret. The trouble with secrets, however, is that they hang around, peek out of boxes, lurk in the corners of sentences, and threaten to be revealed by the questions of puzzled strangers, or mistakenly released by knowledgeable relatives. Adoptee memoirs like mine seek to go into those hidden storage boxes and the corners and pages of sources like these seemingly innocent old cookbooks, in the quest to bring these secrets to light. Like Miss Tuxford’s cookbook, with its stains and smudges, or the Main Cookery Book with its pages full of clippings, the revelation of such secrets threaten to tell stories that contradict the official version. ReferencesBrien, Donna Lee. “Pathways into an ‘Elaborate Ecosystem’: Ways of Categorising the Food Memoir”. TEXT (October 2011). 12 Jun. 2013 ‹http://www.textjournal.com.au/oct11/brien.htm›.Chick, Suzanne. Searching for Charmian. Sydney: Picador, 1995.Dessaix, Robert. A Mother’s Disgrace. Sydney: Angus & Robertson, 1994.Fisher, Florence. The Search for Anna Fisher. New York: Arthur Fields, 1973.Frame, Tom. Binding Ties: An Experience of Adoption and Reunion in Australia. Alexandria: Hale & Iremonger, 1999.Gibson, Margaret. Objects of the Dead: Mourning and Memory in Everyday Life. Carlton, Victoria: Melbourne U P, 2008. Gompertz, Marguerite K., and the Staff of the Main Research Kitchen. The Main Cookery Book. 52nd. ed. London: R. & A. Main, 1944. Hipchen, Emily, and Jill Deans. “Introduction. Adoption Life Writing: Origins and Other Ghosts”. a/b: Auto/Biography Studies 18.2 (2003): 163–70. Special Issue on Adoption.Homes, A. M. The Mistress’s Daughter: A Memoir. London: Granta, 2007.Kiss and Tell. Dir. By Richard Wallace. Columbia Pictures, 1945.Lifton, Betty Jean. Twice Born: Memoirs of An Adopted Daughter. Middlesex, England: Penguin, 1977.Lundy, Darryl, comp. The Peerage: A Genealogical Survey of the Peerage of Britain as well as the Royal Families of Europe. 30 May 2013 ‹http://www.thepeerage.com/p40969.htm#i409684›Perl, Lynne and Shirin Markham. Why Wasn’t I Told? Making Sense of the Late Discovery of Adoption. Bondi: Post Adoption Resource Centre/Benevolent Society of NSW, 1999.Road to Utopia. Dir. By Hal Walker. Paramount, 1946.Turkle, Sherry, ed. Evocative Objects: Things We Think With. Cambridge, Massachusetts: MIT P, 2011. Tuxford, Miss H. H. Miss Tuxford’s Modern Cookery for the Middle Classes: Hints on Modern Gas Stove Cooking. London: John Heywood, c.1937.

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See, Pamela Mei-Leng. "Branding: A Prosthesis of Identity." M/C Journal 22, no.5 (October9, 2019). http://dx.doi.org/10.5204/mcj.1590.

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Abstract:

This article investigates the prosthesis of identity through the process of branding. It examines cross-cultural manifestations of this phenomena from sixth millennium BCE Syria to twelfth century Japan and Britain. From the Neolithic Era, humanity has sort to extend their identities using pictorial signs that were characteristically simple. Designed to be distinctive and instantly recognisable, the totemic symbols served to signal the origin of the bearer. Subsequently, the development of branding coincided with periods of increased in mobility both in respect to geography and social strata. This includes fifth millennium Mesopotamia, nineteenth century Britain, and America during the 1920s.There are fewer articles of greater influence on contemporary culture than A Theory of Human Motivation written by Abraham Maslow in 1943. Nearly seventy-five years later, his theories about the societal need for “belongingness” and “esteem” remain a mainstay of advertising campaigns (Maslow). Although the principles are used to sell a broad range of products from shampoo to breakfast cereal they are epitomised by apparel. This is with refence to garments and accessories bearing corporation logos. Whereas other purchased items, imbued with abstract products, are intended for personal consumption the public display of these symbols may be interpreted as a form of signalling. The intention of the wearers is to literally seek the fulfilment of the aforementioned social needs. This article investigates the use of brands as prosthesis.Coats and Crests: Identity Garnered on Garments in the Middle Ages and the Muromachi PeriodA logo, at its most basic, is a pictorial sign. In his essay, The Visual Language, Ernest Gombrich described the principle as reducing images to “distinctive features” (Gombrich 46). They represent a “simplification of code,” the meaning of which we are conditioned to recognise (Gombrich 46). Logos may also be interpreted as a manifestation of totemism. According to anthropologist Claude Levi-Strauss, the principle exists in all civilisations and reflects an effort to evoke the power of nature (71-127). Totemism is also a method of population distribution (Levi-Strauss 166).This principle, in a form garnered on garments, is manifested in Mon Kiri. The practice of cutting out family crests evolved into a form of corporate branding in Japan during the Meiji Period (1868-1912) (Christensen 14). During the Muromachi period (1336-1573) the crests provided an integral means of identification on the battlefield (Christensen 13). The adorning of crests on armour was also exercised in Europe during the twelfth century, when the faces of knights were similarly obscured by helmets (Family Crests of Japan 8). Both Mon Kiri and “Coat[s] of Arms” utilised totemic symbols (Family Crests of Japan 8; Elven 14; Christensen 13). The mon for the imperial family (figs. 1 & 2) during the Muromachi Period featured chrysanthemum and paulownia flowers (Goin’ Japaneque). “Coat[s] of Arms” in Britain featured a menagerie of animals including lions (fig. 3), horses and eagles (Elven).The prothesis of identity through garnering symbols on the battlefield provided “safety” through demonstrating “belongingness”. This constituted a conflation of two separate “needs” in the “hierarchy of prepotency” propositioned by Maslow. Fig. 1. The mon symbolising the Imperial Family during the Muromachi Period featured chrysanthemum and paulownia. "Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>.Fig. 2. An example of the crest being utilised on a garment can be found in this portrait of samurai Oda Nobunaga. "Japan's 12 Most Famous Samurai." All About Japan. 27 Aug. 2018. 27 July 2019 <https://allabout-japan.com/en/article/5818/>.Fig. 3. A detail from the “Index of Subjects of Crests.” Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. Henry Washbourne, 1847.The Pursuit of Prestige: Prosthetic Pedigree from the Late Georgian to the Victorian Eras In 1817, the seal engraver to Prince Regent, Alexander Deuchar, described the function of family crests in British Crests: Containing The Crest and Mottos of The Families of Great Britain and Ireland; Together with Those of The Principal Cities and Heraldic Terms as follows: The first approach to civilization is the distinction of ranks. So necessary is this to the welfare and existence of society, that, without it, anarchy and confusion must prevail… In an early stage, heraldic emblems were characteristic of the bearer… Certain ordinances were made, regulating the mode of bearing arms, and who were entitled to bear them. (i-v)The partitioning of social classes in Britain had deteriorated by the time this compendium was published, with displays of “conspicuous consumption” displacing “heraldic emblems” as a primary method of status signalling (Deuchar 2; Han et al. 18). A consumerism born of newfound affluence, and the desire to signify this wealth through luxury goods, was as integral to the Industrial Revolution as technological development. In Rebels against the Future, published in 1996, Kirkpatrick Sale described the phenomenon:A substantial part of the new population, though still a distinct minority, was made modestly affluent, in some places quite wealthy, by privatization of of the countryside and the industrialization of the cities, and by the sorts of commercial and other services that this called forth. The new money stimulated the consumer demand… that allowed a market economy of a scope not known before. (40)This also reflected improvements in the provision of “health, food [and] education” (Maslow; Snow 25-28). With their “physiological needs” accommodated, this ”substantial part” of the population were able to prioritised their “esteem needs” including the pursuit for prestige (Sale 40; Maslow).In Britain during the Middle Ages laws “specified in minute detail” what each class was permitted to wear (Han et al. 15). A groom, for example, was not able to wear clothing that exceeded two marks in value (Han et al. 15). In a distinct departure during the Industrial Era, it was common for the “middling and lower classes” to “ape” the “fashionable vices of their superiors” (Sale 41). Although mon-like labels that were “simplified so as to be conspicuous and instantly recognisable” emerged in Europe during the nineteenth century their application on garments remained discrete up until the early twentieth century (Christensen 13-14; Moore and Reid 24). During the 1920s, the French companies Hermes and Coco Chanel were amongst the clothing manufacturers to pioneer this principle (Chaney; Icon).During the 1860s, Lincolnshire-born Charles Frederick Worth affixed gold stamped labels to the insides of his garments (Polan et al. 9; Press). Operating from Paris, the innovation was consistent with the introduction of trademark laws in France in 1857 (Lopes et al.). He would become known as the “Father of Haute Couture”, creating dresses for royalty and celebrities including Empress Eugene from Constantinople, French actress Sarah Bernhardt and Australian Opera Singer Nellie Melba (Lopes et al.; Krick). The clothing labels proved and ineffective deterrent to counterfeit, and by the 1890s the House of Worth implemented other measures to authenticate their products (Press). The legitimisation of the origin of a product is, arguably, the primary function of branding. This principle is also applicable to subjects. The prothesis of brands, as totemic symbols, assisted consumers to relocate themselves within a new system of population distribution (Levi-Strauss 166). It was one born of commerce as opposed to heraldry.Selling of Self: Conferring Identity from the Neolithic to Modern ErasIn his 1817 compendium on family crests, Deuchar elaborated on heraldry by writing:Ignoble birth was considered as a stain almost indelible… Illustrious parentage, on the other hand, constituted the very basis of honour: it communicated peculiar rights and privileges, to which the meaner born man might not aspire. (v-vi)The Twinings Logo (fig. 4) has remained unchanged since the design was commissioned by the grandson of the company founder Richard Twining in 1787 (Twining). In addition to reflecting the heritage of the family-owned company, the brand indicated the origin of the tea. This became pertinent during the nineteenth century. Plantations began to operate from Assam to Ceylon (Jones 267-269). Amidst the rampant diversification of tea sources in the Victorian era, concerns about the “unhygienic practices” of Chinese producers were proliferated (Wengrow 11). Subsequently, the brand also offered consumers assurance in quality. Fig. 4. The Twinings Logo reproduced from "History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>.The term ‘brand’, adapted from the Norse “brandr”, was introduced into the English language during the sixteenth century (Starcevic 179). At its most literal, it translates as to “burn down” (Starcevic 179). Using hot elements to singe markings onto animals been recorded as early as 2700 BCE in Egypt (Starcevic 182). However, archaeologists concur that the modern principle of branding predates this practice. The implementation of carved seals or stamps to make indelible impressions of handcrafted objects dates back to Prehistoric Mesopotamia (Starcevic 183; Wengrow 13). Similar traditions developed during the Bronze Age in both China and the Indus Valley (Starcevic 185). In all three civilisations branding facilitated both commerce and aspects of Totemism. In the sixth millennium BCE in “Prehistoric” Mesopotamia, referred to as the Halaf period, stone seals were carved to emulate organic form such as animal teeth (Wengrow 13-14). They were used to safeguard objects by “confer[ring] part of the bearer’s personality” (Wengrow 14). They were concurrently applied to secure the contents of vessels containing “exotic goods” used in transactions (Wengrow 15). Worn as amulets (figs. 5 & 6) the seals, and the symbols they produced, were a physical extension of their owners (Wengrow 14).Fig. 5. Recreation of stamp seal amulets from Neolithic Mesopotamia during the sixth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49.1 (2008): 14.Fig. 6. “Lot 25Y: Rare Syrian Steatite Amulet – Fertility God 5000 BCE.” The Salesroom. 27 July 2019 <https://www.the-saleroom.com/en-gb/auction-catalogues/artemis-gallery-ancient-art/catalogue-id-srartem10006/lot-a850d229-a303-4bae-b68c-a6130005c48a>. Fig. 7. Recreation of stamp seal designs from Mesopotamia from the late fifth to fourth millennium BCE. Wengrow, David. "Prehistories of Commodity Branding." Current Anthropology 49. 1 (2008): 16.In the following millennia, the seals would increase exponentially in application and aesthetic complexity (fig. 7) to support the development of household cum cottage industries (Wengrow 15). In addition to handcrafts, sealed vessels would transport consumables such as wine, aromatic oils and animal fats (Wengrow 18). The illustrations on the seals included depictions of rituals undertaken by human figures and/or allegories using animals. It can be ascertained that the transition in the Victorian Era from heraldry to commerce, from family to corporation, had precedence. By extension, consumers were able to participate in this process of value attribution using brands as signifiers. The principle remained prevalent during the modern and post-modern eras and can be respectively interpreted using structuralist and post-structuralist theory.Totemism to Simulacrum: The Evolution of Advertising from the Modern to Post-Modern Eras In 2011, Lisa Chaney wrote of the inception of the Coco Chanel logo (fig. 8) in her biography Chanel: An Intimate Life: A crucial element in the signature design of the Chanel No.5 bottle is the small black ‘C’ within a black circle set as the seal at the neck. On the top of the lid are two more ‘C’s, intertwined back to back… from at least 1924, the No5 bottles sported the unmistakable logo… these two ‘C’s referred to Gabrielle, – in other words Coco Chanel herself, and would become the logo for the House of Chanel. Chaney continued by describing Chanel’s fascination of totemic symbols as expressed through her use of tarot cards. She also “surrounded herself with objects ripe with meaning” such as representations of wheat and lions in reference prosperity and to her zodiac symbol ‘Leo’ respectively. Fig. 8. No5 Chanel Perfume, released in 1924, featured a seal-like logo attached to the bottle neck. “No5.” Chanel. 25 July 2019 <https://www.chanel.com/us/fragrance/p/120450/n5-parfum-grand-extrait/>.Fig. 9. This illustration of the bottle by Georges Goursat was published in a women’s magazine circa 1920s. “1921 Chanel No5.” Inside Chanel. 26 July 2019 <http://inside.chanel.com/en/timeline/1921_no5>; “La 4éme Fête de l’Histoire Samedi 16 et dimache 17 juin.” Ville de Perigueux. Musée d’art et d’archéologie du Périgord. 28 Mar. 2018. 26 July 2019 <https://www.perigueux-maap.fr/category/archives/page/5/>. This product was considered the “financial basis” of the Chanel “empire” which emerged during the second and third decades of the twentieth century (Tikkanen). Chanel is credited for revolutionising Haute Couture by introducing chic modern designs that emphasised “simplicity and comfort.” This was as opposed to the corseted highly embellished fashion that characterised the Victorian Era (Tikkanen). The lavish designs released by the House of Worth were, in and of themselves, “conspicuous” displays of “consumption” (Veblen 17). In contrast, the prestige and status associated with the “poor girl” look introduced by Chanel was invested in the story of the designer (Tikkanen). A primary example is her marinière or sailor’s blouse with a Breton stripe that epitomised her ascension from café singer to couturier (Tikkanen; Burstein 8). This signifier might have gone unobserved by less discerning consumers of fashion if it were not for branding. Not unlike the Prehistoric Mesopotamians, this iteration of branding is a process which “confer[s]” the “personality” of the designer into the garment (Wengrow 13 -14). The wearer of the garment is, in turn, is imbued by extension. Advertisers in the post-structuralist era embraced Levi-Strauss’s structuralist anthropological theories (Williamson 50). This is with particular reference to “bricolage” or the “preconditioning” of totemic symbols (Williamson 173; Pool 50). Subsequently, advertising creatives cum “bricoleur” employed his principles to imbue the brands with symbolic power. This symbolic capital was, arguably, transferable to the product and, ultimately, to its consumer (Williamson 173).Post-structuralist and semiotician Jean Baudrillard “exhaustively” critiqued brands and the advertising, or simulacrum, that embellished them between the late 1960s and early 1980s (Wengrow 10-11). In Simulacra and Simulation he wrote,it is the reflection of a profound reality; it masks and denatures a profound reality; it masks the absence of a profound reality; it has no relation to any reality whatsoever: it is its own pure simulacrum. (6)The symbolic power of the Chanel brand resonates in the ‘profound reality’ of her story. It is efficiently ‘denatured’ through becoming simplified, conspicuous and instantly recognisable. It is, as a logo, physically juxtaposed as simulacra onto apparel. This simulacrum, in turn, effects the ‘profound reality’ of the consumer. In 1899, economist Thorstein Veblen wrote in The Theory of the Leisure Class:Conspicuous consumption of valuable goods it the means of reputability to the gentleman of leisure… costly entertainments, such as potlatch or the ball, are peculiarly adapted to serve this end… he consumes vicariously for his host at the same time that he is witness to the consumption… he is also made to witness his host’s facility in etiquette. (47)Therefore, according to Veblen, it was the witnessing of “wasteful” consumption that “confers status” as opposed the primary conspicuous act (Han et al. 18). Despite television being in its experimental infancy advertising was at “the height of its powers” during the 1920s (Clark et al. 18; Hill 30). Post-World War I consumers, in America, experienced an unaccustomed level of prosperity and were unsuspecting of the motives of the newly formed advertising agencies (Clark et al. 18). Subsequently, the ‘witnessing’ of consumption could be constructed across a plethora of media from the newly emerged commercial radio to billboards (Hill viii–25). The resulting ‘status’ was ‘conferred’ onto brand logos. Women’s magazines, with a legacy dating back to 1828, were a primary locus (Hill 10).Belonging in a Post-Structuralist WorldIt is significant to note that, in a post-structuralist world, consumers do not exclusively seek upward mobility in their selection of brands. The establishment of counter-culture icon Levi-Strauss and Co. was concurrent to the emergence of both The House of Worth and Coco Chanel. The Bavarian-born Levi Strauss commenced selling apparel in San Francisco in 1853 (Levi’s). Two decades later, in partnership with Nevada born tailor Jacob Davis, he patented the “riveted-for-strength” workwear using blue denim (Levi’s). Although the ontology of ‘jeans’ is contested, references to “Jene Fustyan” date back the sixteenth century (Snyder 139). It involved the combining cotton, wool and linen to create “vestments” for Geonese sailors (Snyder 138). The Two Horse Logo (fig. 10), depicting them unable to pull apart a pair of jeans to symbolise strength, has been in continuous use by Levi Strauss & Co. company since its design in 1886 (Levi’s). Fig. 10. The Two Horse Logo by Levi Strauss & Co. has been in continuous use since 1886. Staff Unzipped. "Two Horses. One Message." Heritage. Levi Strauss & Co. 1 July 2011. 25 July 2019 <https://www.levistrauss.com/2011/07/01/two-horses-many-versions-one-message/>.The “rugged wear” would become the favoured apparel amongst miners at American Gold Rush (Muthu 6). Subsequently, between the 1930s – 1960s Hollywood films cultivated jeans as a symbol of “defiance” from Stage Coach staring John Wayne in 1939 to Rebel without A Cause staring James Dean in 1955 (Muthu 6; Edgar). Consequently, during the 1960s college students protesting in America (fig. 11) against the draft chose the attire to symbolise their solidarity with the working class (Hedarty). Notwithstanding a 1990s fashion revision of denim into a diversity of garments ranging from jackets to skirts, jeans have remained a wardrobe mainstay for the past half century (Hedarty; Muthu 10). Fig. 11. Although the brand label is not visible, jeans as initially introduced to the American Goldfields in the nineteenth century by Levi Strauss & Co. were cultivated as a symbol of defiance from the 1930s – 1960s. It documents an anti-war protest that occurred at the Pentagon in 1967. Cox, Savannah. "The Anti-Vietnam War Movement." ATI. 14 Dec. 2016. 16 July 2019 <https://allthatsinteresting.com/vietnam-war-protests#7>.In 2003, the journal Science published an article “Does Rejection Hurt? An Fmri Study of Social Exclusion” (Eisenberger et al.). The cross-institutional study demonstrated that the neurological reaction to rejection is indistinguishable to physical pain. Whereas during the 1940s Maslow classified the desire for “belonging” as secondary to “physiological needs,” early twenty-first century psychologists would suggest “[social] acceptance is a mechanism for survival” (Weir 50). In Simulacra and Simulation, Jean Baudrillard wrote: Today abstraction is no longer that of the map, the double, the mirror or the concept. Simulation is no longer that of a territory, a referential being or a substance. It is the generation by models of a real without origin or reality: a hyperreal… (1)In the intervening thirty-eight years since this document was published the artifice of our interactions has increased exponentially. In order to locate ‘belongness’ in this hyperreality, the identities of the seekers require a level of encoding. Brands, as signifiers, provide a vehicle.Whereas in Prehistoric Mesopotamia carved seals, worn as amulets, were used to extend the identity of a person, in post-digital China WeChat QR codes (fig. 12), stored in mobile phones, are used to facilitate transactions from exchanging contact details to commerce. Like other totems, they provide access to information such as locations, preferences, beliefs, marital status and financial circ*mstances. These individualised brands are the most recent incarnation of a technology that has developed over the past eight thousand years. The intermediary iteration, emblems affixed to garments, has remained prevalent since the twelfth century. Their continued salience is due to their visibility and, subsequent, accessibility as signifiers. Fig. 12. It may be posited that Wechat QR codes are a form individualised branding. Like other totems, they store information pertaining to the owner’s location, beliefs, preferences, marital status and financial circ*mstances. “Join Wechat groups using QR code on 2019.” Techwebsites. 26 July 2019 <https://techwebsites.net/join-wechat-group-qr-code/>.Fig. 13. Brands function effectively as signifiers is due to the international distribution of multinational corporations. This is the shopfront of Chanel in Dubai, which offers customers apparel bearing consistent insignia as the Parisian outlet at on Rue Cambon. Customers of Chanel can signify to each other with the confidence that their products will be recognised. “Chanel.” The Dubai Mall. 26 July 2019 <https://thedubaimall.com/en/shop/chanel>.Navigating a post-structuralist world of increasing mobility necessitates a rudimental understanding of these symbols. Whereas in the nineteenth century status was conveyed through consumption and witnessing consumption, from the twentieth century onwards the garnering of brands made this transaction immediate (Veblen 47; Han et al. 18). The bricolage of the brands is constructed by bricoleurs working in any number of contemporary creative fields such as advertising, filmmaking or song writing. They provide a system by which individuals can convey and recognise identities at prima facie. They enable the prosthesis of identity.ReferencesBaudrillard, Jean. Simulacra and Simulation. Trans. Sheila Faria Glaser. United States: University of Michigan Press, 1994.Burstein, Jessica. Cold Modernism: Literature, Fashion, Art. United States: Pennsylvania State University Press, 2012.Chaney, Lisa. Chanel: An Intimate Life. United Kingdom: Penguin Books Limited, 2011.Christensen, J.A. Cut-Art: An Introduction to Chung-Hua and Kiri-E. New York: Watson-Guptill Publications, 1989. Clark, Eddie M., Timothy C. Brock, David E. Stewart, David W. Stewart. Attention, Attitude, and Affect in Response to Advertising. United Kingdom: Taylor & Francis Group, 1994.Deuchar, Alexander. British Crests: Containing the Crests and Mottos of the Families of Great Britain and Ireland Together with Those of the Principal Cities – Primary So. London: Kirkwood & Sons, 1817.Ebert, Robert. “Great Movie: Stage Coach.” Robert Ebert.com. 1 Aug. 2011. 10 Mar. 2019 <https://www.rogerebert.com/reviews/great-movie-stagecoach-1939>.Elven, John Peter. The Book of Family Crests: Comprising Nearly Every Family Bearing, Properly Blazoned and Explained, Accompanied by Upwards of Four Thousand Engravings. London: Henry Washbourne, 1847.Eisenberger, Naomi I., Matthew D. Lieberman, and Kipling D. Williams. "Does Rejection Hurt? An Fmri Study of Social Exclusion." Science 302.5643 (2003): 290-92.Family Crests of Japan. California: Stone Bridge Press, 2007.Gombrich, Ernst. "The Visual Image: Its Place in Communication." Scientific American 272 (1972): 82-96.Hedarty, Stephanie. "How Jeans Conquered the World." BBC World Service. 28 Feb. 2012. 26 July 2019 <https://www.bbc.com/news/magazine-17101768>. Han, Young Jee, Joseph C. Nunes, and Xavier Drèze. "Signaling Status with Luxury Goods: The Role of Brand Prominence." Journal of Marketing 74.4 (2010): 15-30.Hill, Daniel Delis. Advertising to the American Woman, 1900-1999. United States of Ame: Ohio State University Press, 2002."History of Twinings." Twinings. 24 July 2019 <https://www.twinings.co.uk/about-twinings/history-of-twinings>. icon-icon: Telling You More about Icons. 18 Dec. 2016. 26 July 2019 <http://www.icon-icon.com/en/hermes-logo-the-horse-drawn-carriage/>. Jones, Geoffrey. Merchants to Multinationals: British Trading Companies in the 19th and 20th Centuries. Oxford: Oxford UP, 2002.Kamon (Japanese Family Crests): Ancient Key to Samurai Culture." Goin' Japaneque! 15 Nov. 2015. 27 July 2019 <http://goinjapanesque.com/05983/>. Krick, Jessa. 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